---
product_id: 103554335
title: "wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free"
brand: "wet n wild"
price: "€ 11.09"
currency: EUR
in_stock: false
reviews_count: 8
url: https://www.desertcart.sk/products/103554335-wet-n-wild-photo-focus-matte-foundation-stick-makeup-soft
store_origin: SK
region: Slovakia
---

# Long-lasting wear up to 12+ hours Infused with Argan & Sunflower oils for hydration Tested under 7 lighting conditions for flawless selfies wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free

**Brand:** wet n wild
**Price:** € 11.09
**Availability:** ❌ Out of Stock

## Summary

> 📸 Capture flawless confidence—your new selfie secret weapon!

## Quick Answers

- **What is this?** wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free by wet n wild
- **How much does it cost?** € 11.09 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/103554335-wet-n-wild-photo-focus-matte-foundation-stick-makeup-soft)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Shade-Inclusive Range:** Available in 21 versatile shades designed to complement a wide spectrum of skin tones and undertones.
- • **Insta-Ready Confidence:** Consumer-tested under multiple lighting setups to ensure your skin looks flawless on camera—no filter needed.
- • **Ethical Beauty Statement:** PETA-certified vegan and cruelty-free formula that aligns with conscious, modern values.
- • **Flawless All-Day Coverage:** Medium coverage with a lightweight, semi-matte finish that stays fresh from AM to PM.
- • **Hydrating Botanical Boost:** Enriched with Argan and Sunflower Seed oils to keep skin moisturized and blend effortlessly.

## Overview

The wet n wild Photo Focus Matte Foundation Stick in Soft Ivory offers medium, long-lasting coverage with a semi-matte finish. Infused with nourishing Argan and Sunflower Seed oils, it ensures hydration and seamless blending. Tested under seven lighting conditions, it delivers a flawless look for all-day wear and picture-perfect selfies. This vegan, cruelty-free foundation is part of a diverse 21-shade range, catering to a broad spectrum of skin tones and ethical preferences.

## Description

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!

Review: Beauty Brands 857B Buff Beige (Light/Medium - The coverage is light to medium, perfect for evening out my skin tone without looking heavy or cakey. It wears well throughout the day without settling into fine lines or drying out my skin. The small pot size also makes it super convenient for travel or throwing into my makeup bag. Overall, if you’re looking for a natural-looking, easy-to-blend product in a true light/medium neutral shade, this one is definitely worth trying. I’d buy it again. Nice Product 👍🙂
Review: BEST stick foundation I've ever used... (and I've tried MANY!) - I have used sooo many drugstore all the way to highend foundations... and this foundation stick from wet n wild is in my TOP 5 FAVS!!! glides on soooo smoothly and effortlessly blends into the skin. Its like second skin. You cannot tell where my skin starts and the foundation ends... its THAT good, yall. Shade match is spot on perfect for my light neutral tone. Blends well with my other cream products and powder sets over it very nicely too. NOTHING settled into my fine lines. I am 48 with mature skin so I definitely have some lines. I'm seriously in love with this product... and its only $5!!!!! WHATTT??!!! I woulda NEVER expected such great quality out of wet n wild but WOW this is definitely gonna be well loved and well used. Wet n wild has NVR disappointed, I'll say that. Try this, I think youll love it too

## Features

- SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
- FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
- EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
- CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
- BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07MM541BT |
| Additional Features | Not Tested On Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #16,488 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #176 in Foundation Makeup |
| Brand Name | wet n wild |
| Color | Soft Ivory |
| Container Type | Bottle |
| Country as Labeled | China |
| Coverage | Medium |
| Customer Reviews | 4.2 out of 5 stars 15,225 Reviews |
| Finish Types | Semi-Matte |
| Global Trade Identification Number | 00077802364517 |
| Item Dimensions | 1.26 x 1.26 x 3.35 inches |
| Item Form | Stick |
| Item Type Name | Foundation Stick |
| Item Weight | 1.44 ounces |
| Manufacturer | Markwins Beauty Brands |
| Material Type Free | Cruelty Free |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Tube |
| Product Benefits | Cruelty-free, gluten-free, talc-free, fragrance-free, and vegan |
| Recommended Uses For Product | Face Makeup,Mattifying |
| Skin Tone | Medium |
| Skin Type | Combination |
| UPC | 077802364517 |
| Unit Count | 1 Count |

## Product Details

- **Color:** Soft Ivory
- **Item Form:** Stick
- **Material Type Free:** Cruelty Free
- **Recommended Uses For Product:** Face Makeup,Mattifying
- **Skin Type:** Combination

## Images

![wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/71FXslc+tZL.jpg)
![wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free - Image 2](https://m.media-amazon.com/images/I/81+bSJfX2YL.jpg)
![wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free - Image 3](https://m.media-amazon.com/images/I/81eIJ+sHRTL.jpg)
![wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free - Image 4](https://m.media-amazon.com/images/I/71NykfqXPAL.jpg)
![wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free - Image 5](https://m.media-amazon.com/images/I/81K-1G4KAIL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: what color will make me look like I have a good tan?**
A: Use a powder bronzer with a brush...

**Q: I have fair or ivory skin tone which color is good for me to use as a contouring stick?**
A: I use dollar generals believe contouring/highlighting stick.

It’s the only one that doesn’t leave a fake orange tint on my fair skin

**Q: Which is lighter vanilla beige or soft beige?**
A: Vanilla beige is lighter

**Q: Is the shade Walnut cool-toned or warm-toned?**
A: Walnut

## Customer Reviews

### ⭐⭐⭐⭐⭐ Beauty Brands 857B Buff Beige (Light/Medium
*by S***H on December 9, 2025*

The coverage is light to medium, perfect for evening out my skin tone without looking heavy or cakey. It wears well throughout the day without settling into fine lines or drying out my skin. The small pot size also makes it super convenient for travel or throwing into my makeup bag. Overall, if you’re looking for a natural-looking, easy-to-blend product in a true light/medium neutral shade, this one is definitely worth trying. I’d buy it again. Nice Product 👍🙂

### ⭐⭐⭐⭐⭐ BEST stick foundation I've ever used... (and I've tried MANY!)
*by S***A on January 3, 2026*

I have used sooo many drugstore all the way to highend foundations... and this foundation stick from wet n wild is in my TOP 5 FAVS!!! glides on soooo smoothly and effortlessly blends into the skin. Its like second skin. You cannot tell where my skin starts and the foundation ends... its THAT good, yall. Shade match is spot on perfect for my light neutral tone. Blends well with my other cream products and powder sets over it very nicely too. NOTHING settled into my fine lines. I am 48 with mature skin so I definitely have some lines. I'm seriously in love with this product... and its only $5!!!!! WHATTT??!!! I woulda NEVER expected such great quality out of wet n wild but WOW this is definitely gonna be well loved and well used. Wet n wild has NVR disappointed, I'll say that. Try this, I think youll love it too

### ⭐⭐⭐⭐ Flattering upon application, doesn't slay all day and play all night
*by A***A on August 23, 2019*

The Wet n Wild Photo Focus is a good option for a moisturizing stick foundation (not necessarily my favorite type of foundation), but it's hard to complain when it's retail price is $5. It looks nice once applied, it blends well, doesn't oxidize/change color, but it's not a long lasting foundation and end up emphasizing the fine lines. The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the product works better for me. The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws I want to cover. Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly blurred/perfected. Although it's an wax and oil-based formula, it didn't caused my clogged pores or breakouts. My biggest issue with the foundation is that while it looks amazing once applied, it's not long lasting. I have combination skin and 3-4 hours after application the foundation starts migrating throughout the day, disappearing from my jaw and mouth, settling into creases (smile and frown lines) and looking messy. I do set it with powder and blot later during the day, but it doesn't help. Maybe it would last longer on someone with dry skin, but I'm not really that oily. The `Soft Beige` shade is a good shade for me, but `Vanilla Beige` was also pretty close (to the point I think it's useless in the line to have both shades). It's maybe more of a summer shade (I don't get too tanned, but I spend time outdoors), but it's not too dark I couldn't wear it at my palest. It doesn't oxidize or change color once applied. The shade is yellow and warm enough for my undertone, without looking unnatural. For reference, I'm light-medium with warm yellow undertone (MAC NC20, Becca Buff/Buttercup, Estee Lauder 1W2/2W1, Maybelline Natural Ivory, Too Faced Vanilla).

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-02-25*