AmeriColor Soft Gel Paste Food Color, 4.5-Ounce, Super Red

As always, this brand continues to be my go to food coloring gel. It is simple to use, produces a bright red without a ton of product and does nor effect the taste of my cookies. The gel goes a long way, making this is a fabulous value. The color does not bleed into other colors- even white. Plus, it does not turn your mouth red when you get the cookie.

Actually RED. You don't need to do anything to make it deeper. In fact be careful not to put too much bc it can get deep blood red easily bc it's so saturated. Great product!! Also bought the black & brown and I'm impressed.

Stunning red. Rich color. You don’t need to use anything else with this. This is just this color alone. 2 tablespoons made my red velvet cake pop beautifully.

In my opinion, this is the best gel on the market. I have used the super red for 14 years and have never had issues with separation when preparing my icing. It is a perfect consistency, has no taste or smell. I love the fact that I can also use it for other colors I am trying to achieve (pale pink, watermelon, deeper pink) as it only takes a tiny bit of color. So, the bottle size last me approximately 6 months. Americolor is the only brand that I trust for my cookies as it is so easy to use for all my baking needs.

Made a delicious red velvet cake with this red food coloring. It is very deep red, and you don't need very much. The best part is it adds NO flavor to the batter, like some of the liquid food colorings will. It's a little expensive, but you get so much it could be a lifetime supply if you're not using this sort of thing all the time.

Works beautifully! Made road kill rice crispy treats for my coworkers and they were a hit. Will probably buy a yellow for Christmas cookies. I'm making cat shaped shortbread with food coloring patterns. I added a lot to the treats and didnt taste food coloring like others did, so either my taste buds aren't very good or I didn't add as much as others.

I absolutely love this product it so much better than liquid and the color brightness is a rich red, very easy to use, is good value for money.

America color has wonderful blue colors that come out true to color