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🎯 Bulls-Eye Every Time: Prime Like a Pro, Finish Like a Boss!
Zinsser Bulls Eye 1-2-3 is a premium water-based primer and sealer designed for both interior and exterior use. It bonds effortlessly to glossy surfaces without sanding, blocks tough stains and odors, and inhibits rust on metal. With a low application temperature of 35°F and a flat bright white finish, it delivers superior coverage and durability across drywall, wood, concrete, masonry, and metal—making it the go-to primer for professionals and DIYers alike.














| ASIN | B000H5VKBQ |
| Age Range Description | Adult |
| Best Sellers Rank | #1,119 in Tools & Home Improvement ( See Top 100 in Tools & Home Improvement ) #1 in Primer Paint |
| Brand | Zinsser |
| Brand Name | Zinsser |
| Color | White |
| Color Code | White |
| Container Type | Can |
| Coverage | 100 sq ft |
| Customer Reviews | 4.6 out of 5 stars 5,834 Reviews |
| Finish Type | Flat |
| Full Cure Time | 1 Hours |
| Global Trade Identification Number | 00047719020042 |
| Included Components | Surface Primer |
| Is Waterproof | True |
| Item Form | Liquid |
| Item Volume | 1 Quarts |
| Item Weight | 2.15 Pounds |
| Manufacturer | Rust-Oleum |
| Model Name | Zinsser Bulls Eye 1-2-3 |
| Model Number | 2004 |
| Paint Type | Water Based |
| Part Number | 2004 |
| Size | 1 Quart |
| Special Feature | Stain Resistant |
| Special Features | Stain Resistant |
| Specific Uses For Product | Interior/Exterior |
| Surface Recommendation | Drywall, Concrete, Wood, Masonry, Metal |
| UPC | 047719020042 |
| Unit Count | 1.0 Count |
| Warranty Description | Warranty |
| Water Resistance Level | Water Repellent |
B**W
Excellent Coverage and Reliable Primer
It covered stains effectively, went on smoothly, and provided a solid base for paint. Easy to apply and dried nicely without strong odor issues. Great for touch-ups or smaller jobs when you need dependable coverage and good adhesion. Would definitely buy again.
V**.
Easy to use primer that has great coverage
Fantastic primer that goes on smooth with rich coverage. Used for contractors unfinished cabinet to prep for paint and wallpaper.
K**.
Zinsser Bulls Eye 1-2-3 Primer: The One You Reach For Every Time
I've used a lot of primers over the years and this one just keeps ending up back in my hand. It's water-based, so cleanup is easy and the smell is minimal, which matters a lot when you're working inside or in a tight space. It goes on smooth, covers well in one or two coats, and dries fast enough that you're not sitting around waiting to move to the next step. What I really appreciate is the coverage on problem surfaces. If you've got stains, discoloration, or walls that just look rough, this stuff handles it without complaint. It's thick enough to actually do something but not so heavy that it fights you on the brush or roller. The consistency is consistent, which sounds basic but isn't always true with cheaper primers. The quart size is the right call for smaller DIY projects. It goes further than you'd expect, and you'll likely have some left over. If you want a really clean finish for your topcoat, a quick pass with 220 grit before you paint makes a noticeable difference, though it's by no means required. No complaints worth raising. It does exactly what a primer should do, doesn't fight you, and doesn't cost a fortune. For the price and performance, it's hard to argue with. I'd stock a couple of these before any paint project.
E**G
Nice
Thick good quality paint, easy to work with and spread. Low fume smell, overall worked for my project.
G**.
If it gets on something get it off of the floor or whatever the item is real quick cause it
Excellent primer for your deck I find it to be better than the kilts . seems to cover anything, although it’s not recommended for the floorboards of the deck. I think it would work though not sure why.
D**A
Great product to cover imperfections
Works so well!!! Covered up the spots left over by wallpaper removal after I used guardz problem surface. You would never tell I messed up the walls so bad. Only thing is that it’s thick so it runs out quicker than I’d like for the price but don’t mind paying for a product that works. You can’t hit it multiple times in the same spot once it starts to dry or it will clump but that’s because it is an adhesive.
T**N
Odorless and Dries Fast
This is a really good primer. It's water based so no heavy scent, washes off easily and my acrylic brushes are easy to wash after as well. It's thick enough for bonding. This size can will last a few DIY jobs or through a big one. Great buy for sure!
S**R
Great product / no protection for product shipping by Amazon
I used this on my 77 Ford F150. The area under and around the wipers and the slots for air are galvanized and very hard to keep automotive paint on the areas. The Bulls eye seems to be working so far but it time will tell once the Texas sun starts baking it! Note: some moron shipped this can in a bag, not a box, just an Amazon paper envelope, a bag! It came with tape over the top of the can on on to the sides of the can over all the information. So of course, when removing the tape, the instructions were also removed. The top of the can was also dented. There a metal "keepers for can tops, obviously Amazon and the Bulls Eye company need to apply them to the product. Not sure who is to blame for shipping just the can unprotected ... Amazon shipping or the Bulls Eye company but I am leaning toward Amazon shipping. Amazon does not leave the opportunity to comment on issues with shipping and the option of exchanging the damaged can for an undamaged can (damaged can is hard to re-seal) correctly from the dent) was not even an option. see red arrow of galvanized area. Hope this helps
よ**ん
Delivery problems
This product seems to have the ability to escape from captivity never to be seen again. Other Zinsser paints the same. Maybe they are colonizing some far flung Pacific Atoll ?
R**A
As described
As described
S**S
Great coverage!
Very high quality product. Great coverage. Highly recommend.
S**@
Excelente
Lo utice para un proyecto bajo la escalera, quedó espectacular y ayudó mucho a qué rindiera el esmalte posterior. Seca muy rápido y el olor es mínimo.
S**A
Excelente
Lo compré por un problema de moho que tuve y, después de limpieza, parece que sí está ayudando
Trustpilot
2 weeks ago
1 week ago