Matchbook: Indian Match Box Labels

Description

Matchbook is the first ever collection of Indian matchbox labels. Comprised of over 500 images, the book also unfolds as a suggestive history of ephemera. Curious and visually stunning, the matchbox labels come in a staggering variety of designs — arranged thematically, Shahid Datawala's diverse collection subtly reflects ideas of language and cultural exchange, as well as the place of labor in the Indian matchbook industry. A well-established brand quickly spawns imitations and variations as small producers compete with the large in an anarchic marketplace. The accompanying essay provides an insight into India&;s complex match industry, calling attention to the material context as well as the art history that has produced the labels. Review: The art of matchbox labels - Ein ästhetisch ansprechender Bildband, der eine beeindruckende Auswahl indischer Matchbox-Labels im Vintage-Stil versammelt. "Match Book – Indian Matchbox Labels" von Shahid Datawala dokumentiert diese oft übersehenen Alltagsgrafiken als eigenständige Zeugnisse visueller Kultur und Designgeschichte. Review: What's the purpose of this book? - Hilariously hyped book. Novice collection pics only with almost no valuable write ups.Disappointed at high.