---
product_id: 1457003
title: "Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)"
price: "€ 32.58"
currency: EUR
in_stock: true
reviews_count: 10
url: https://www.desertcart.sk/products/1457003-crossing-the-chasm-3rd-edition-the-updated-version-of-insightful
store_origin: SK
region: Slovakia
---

# Market Insights Essential Read Disruption Strategies Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)

**Price:** € 32.58
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate Your Disruption Game!

## Quick Answers

- **What is this?** Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)
- **How much does it cost?** € 32.58 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/1457003-crossing-the-chasm-3rd-edition-the-updated-version-of-insightful)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Expert Insights:** Gain wisdom from industry leaders.
- • **Proven Frameworks:** Navigate the chasm with confidence.
- • **Actionable Strategies:** Implement tactics that drive results.
- • **Real-World Case Studies:** Learn from the best in the business.
- • **Transformative Marketing:** Unlock the secrets to mainstream success.

## Overview

Crossing the Chasm, 3rd Edition is a pivotal guide for marketers and entrepreneurs looking to successfully market and sell disruptive products to mainstream customers. This edition offers updated insights, proven frameworks, and real-world case studies to help you navigate the complexities of market adoption.

## Description

desertcart.com: Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials): 9780062292988: Moore, Geoffrey A.: Books

Review: Extraordinary Crossroads Marketing - This wonderful book creatively combines three business school concepts at the crossroads of the innovation adoption lifecycle (diffusion curve), market segmentation, and customer satisfaction. In brief, the main chasm for the adoption curve is the interval between the “early adopters” and the “early majority.” This is due to the different psychographics of these two distinct market segments and what satisfies each market. The “early adopters” are more or less difficult-to-please but well-funded visionaries who are willing to spend whatever is necessary to reshape their companies with futuristic technology. The “early majority” are those cautious pragmatists who want their companies to quickly benefit from proven technologies. They won’t buy because of your success with the “early adopters.” However, they will buy when enough customers in their own market segment are satisfied with the product but won’t buy without positive word-of-mouth. The main problem here is that the “early majority” exists in a “catch-22” trap. So, who among them will be the first to buy? A good answer is a definite requirement for “crossing the chasm” and getting a new product from one segment to the next. To address many fascinating, mostly high-tech B2B questions such as this, the author takes a deep dive into the frequently overlooked mechanics of what gets a successful product from inception to sustained success at each segment of the adoption curve. One major takeaway is seeking, finding, and using the target customer’s compelling reason to buy. Another is the need to capture one-half of the market segment within a year, a segment big enough to matter yet small enough to lead, and one that fits well with your crown jewels. The book is a relatively easy and enjoyable read, as the author makes a myriad of otherwise deep, dry issues come alive with analogies, similes, and metaphors. He also includes real-world examples of how and why companies did and didn’t cross the chasm, summarizing his strategic advice along the way with to-do and to-don’t lists. At least one major proof of the author’s theory is the amazing, continued best-seller success of his own book! Bottom-line, it’s a must-have, must-read for any good business library! If interested in more information about strategy in general, consider reading the following book, which distills and integrates the works of 87 master strategists: Strategic Advantage: How to Win in War, Business, and Life
Review: Great concepts for startups in the brink of the chasm - I applied many of these concepts to strategized my go-to-market tactics. Many of it’s teachings hold in real life. Specially the ones related to the different motives and interests of early adopters, visionaries and pragmatists. Im

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #6,994 in Books ( See Top 100 in Books ) #8 in Starting a Business (Books) #12 in Marketing & Consumer Behavior #84 in Business Management (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,568) |
| Dimensions  | 5.31 x 0.65 x 8 inches |
| Edition  | 3rd |
| ISBN-10  | 0062292986 |
| ISBN-13  | 978-0062292988 |
| Item Weight  | 8 ounces |
| Language  | English |
| Part of series  | Collins Business Essentials |
| Print length  | 288 pages |
| Publication date  | January 28, 2014 |
| Publisher  | Harper Business |

## Images

![Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials) - Image 1](https://m.media-amazon.com/images/I/81jRhPA6SQL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Extraordinary Crossroads Marketing
*by W***R on May 10, 2024*

This wonderful book creatively combines three business school concepts at the crossroads of the innovation adoption lifecycle (diffusion curve), market segmentation, and customer satisfaction. In brief, the main chasm for the adoption curve is the interval between the “early adopters” and the “early majority.” This is due to the different psychographics of these two distinct market segments and what satisfies each market. The “early adopters” are more or less difficult-to-please but well-funded visionaries who are willing to spend whatever is necessary to reshape their companies with futuristic technology. The “early majority” are those cautious pragmatists who want their companies to quickly benefit from proven technologies. They won’t buy because of your success with the “early adopters.” However, they will buy when enough customers in their own market segment are satisfied with the product but won’t buy without positive word-of-mouth. The main problem here is that the “early majority” exists in a “catch-22” trap. So, who among them will be the first to buy? A good answer is a definite requirement for “crossing the chasm” and getting a new product from one segment to the next. To address many fascinating, mostly high-tech B2B questions such as this, the author takes a deep dive into the frequently overlooked mechanics of what gets a successful product from inception to sustained success at each segment of the adoption curve. One major takeaway is seeking, finding, and using the target customer’s compelling reason to buy. Another is the need to capture one-half of the market segment within a year, a segment big enough to matter yet small enough to lead, and one that fits well with your crown jewels. The book is a relatively easy and enjoyable read, as the author makes a myriad of otherwise deep, dry issues come alive with analogies, similes, and metaphors. He also includes real-world examples of how and why companies did and didn’t cross the chasm, summarizing his strategic advice along the way with to-do and to-don’t lists. At least one major proof of the author’s theory is the amazing, continued best-seller success of his own book! Bottom-line, it’s a must-have, must-read for any good business library! If interested in more information about strategy in general, consider reading the following book, which distills and integrates the works of 87 master strategists: Strategic Advantage: How to Win in War, Business, and Life

### ⭐⭐⭐⭐⭐ Great concepts for startups in the brink of the chasm
*by C***E on December 23, 2025*

I applied many of these concepts to strategized my go-to-market tactics. Many of it’s teachings hold in real life. Specially the ones related to the different motives and interests of early adopters, visionaries and pragmatists. Im

### ⭐⭐⭐⭐ Excellent
*by R***S on January 7, 2020*

This is an excellent book for B2B companies to "cross the chasm" that sets apart early adopters of a new, innovative product from the mainstream market. It brings original and insightful ideas that have been tested (and being the 3rd edition of the book, it even includes examples of companies that deployed the ideas of the 1st edition). The broken bell curve of Enthusiasts, Visionaries, Pragmatists and Conservatives, the Compass of Competitive Positioning and the Whole Product model by Theodore Levitt are just the main highlights that make this book mandatory for anyone learning about startups and marketing in general. Very relevant, interesting and even entertaining.

## Frequently Bought Together

- Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-02-27*