Beachwaver BRB Blonde Purple Shampoo | 6 Fl Oz - Award-Winning Anti-Brass Shampoo with Bond Multipliers - Nourishing & Moisturizing Formula with Tahitian Monoi Flower & Shea Butter

I love it! It doesn't dry your hair out like most other toning conditioners for blondes, and it smells nice. A small amount goes a long way, and it's purple not blue, so it works on toning yellowing blonde. It also makes my hair soft and mostly detangled (big order for my hair) without flattening out the curls. Also the packaging is pretty good.

I love the scent and it works really well! Makes my fine, dry hair super soft and light and keeps the highlights bright. Love it!

This conditioner is my go-to for cooling my ash blonde highlights on dark hair. I appreciate how moisturizing it is especially in the ultra-hard water of central Indiana. If only it was more affordable!!!

This smells AMAZING

I have a ton of long hair, so whatever products I use must smell wonderful as the scent will constantly be there. I hate overly perfumy smelling hair products (think Pantene, Biosilk). This has a fresh sweet scent that is divine! But none of that matters if it doesn’t work. This also happens to be the best purple conditioner I’ve ever used. Tones brassiness while leaving my hair super soft and easy to comb through afterwards.

I have silver/grey hair similar to one of the pictures posted after only 1 shampoo. Well I've used it 3 times now and my hair is no different. I have used other products which do work making my white hair more white, for less. I'll go back to the other product. In my opinion this is not worth the price.

Ok...where do I start? I've been highlighting my hair blonde for 15 years and it always goes brassy. I've tried lots of purple shampoos and conditioners, but this one is beyond. First, it works so fast..you can see the color shift! Secondly, the silky feeling is insane! Most others dry my hair out, but this was actually smooth. I love it and have been recommending it to all my friends with blonde highlights bc they keep asking if I got my color done!!!

This is the ONLY purple shampoo or conditioner that is for REAL, does its job n is thick enough to stay, 10 to 15 minutes n my hair has a grey blue tone n the second washing its white :) Keep making this product please!!!!