Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Product ID: 1604229
📈35% new material - up-to-date trends
📚4th Edition - latest insights
🧩5-phase universal branding process
€ 92.89
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Description
🚀 Elevate Your Brand IQ with the Ultimate Identity Playbook
- REAL WORLD CASE STUDIES - Learn from 30+ new examples of world-class brands successfully navigating digital transformation.
- CROSS DISCIPLINARY APPEAL - Essential for marketers, designers, and even students aiming to build impactful brand identities.
- TIMELESS DURABLE REFERENCE - High-quality print and binding designed to be your go-to branding bible for years to come.
- MASTER THE MODERN BRAND LANDSCAPE - Stay ahead with 35% fresh content covering social media, mobile, apps, and virtual brands.
- PROVEN 5 PHASE BRANDING FRAMEWORK - Implement a universal, step-by-step process trusted by top brand managers and marketers.
Designing Brand Identity, 4th Edition, is a comprehensive, updated guide offering a proven five-phase process for creating and managing strong brand identities. Featuring over 35% new content and 30+ fresh case studies, it equips professionals and students alike with cutting-edge strategies for branding in the digital age. This durable, well-crafted edition is a must-have resource for anyone serious about mastering brand strategy and design.
Specifications
| Asin | 1118099206 |
| Dimensions | 8.5 x 0.9 x 10.8 inches |
| Edition | Fourth Edition |
| Isbn 10 | 9781118099209 |
| Isbn 13 | 978-1118099209 |
| Item Weight | 2.8 pounds |
| Language | English |
| Print Length | 326 pages |
| Publication Date | November 6, 2012 |
| Publisher | John Wiley and Sons |
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