---
product_id: 16407218
title: "Luxury Marketing: A Challenge for Theory and Practice"
price: "€ 365.40"
currency: EUR
in_stock: false
url: https://www.desertcart.sk/products/16407218-luxury-marketing-a-challenge-for-theory-and-practice
store_origin: SK
region: Slovakia
---

# Luxury Marketing: A Challenge for Theory and Practice

**Price:** € 365.40
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Luxury Marketing: A Challenge for Theory and Practice
- **How much does it cost?** € 365.40 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/16407218-luxury-marketing-a-challenge-for-theory-and-practice)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #12,784,368 in Books ( See Top 100 in Books ) #2,250 in Business Marketing #6,581 in Business Management (Books) #18,362 in Marketing (Books) |

## Images

![Luxury Marketing: A Challenge for Theory and Practice - Image 1](https://m.media-amazon.com/images/I/51EgYuaXUsL.jpg)

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-06-25*