CUSTOMELLOW Traditional Western Style with an Artsy Twist From its origin in Gangnam in 2009, Customellow instantaneously distinguished itself as a leading retro-contemporary brand by combining Western classic style with quirky, modern design. Customellow is derived from the words custom, referring to customary clothing and behavior, and mellow, which signifies a level of cool. The brand creates new style from traditional values, and continuously tries to redefine urban style. To do this, the brand takes inspiration from art and holds cultural events through constant collaborations with various artists. American Classic with a modern artsy twist renowned for perfect fit and sharp silhouettes strong accessory line.
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