Big 100 Protein Bars, Chocolate Chip Cookie Dough, 30g Protein, 9 Ct | Great as Healthy Meal Replacement, Snack, and Help Support Energy, With Vitamin A, Vitamin C, and Zinc

The chocolate chip cookie dough flavor tastes so good that I'm writing a positive review to help ensure the company continues producing them.

This new improved taste is horrible. Put a tablespoon of sugar in your mouth and start chewing. This is the taste.

Since 2010, possibly as early as 2006, I have regularly eaten these for breakfast. Thousands and thousands of dollars. These tasted great, perfect cookie dough texture, high protein and satiating as well. These new ones? Everything about them is awful now. No longer does it contain chocolate chips with real cookie dough texture. No, now it has the texture of crusty dried frosting with the texture of sand. It tastes mildly like medicine. It’s truly sad to see these go. You know for a fact they’ll never change it back as these new ingredients are so cheap I think they found them at dollar general out back in the trash. Don’t buy and just hope they don’t ruin their whole line of bars.

my son loves these meal replacement bars

I have been purchasing these Chocolate Chip Cookie Dough bars for years and love them! However recently they totally changed the product. Same name but totally different product and taste. They are not my favorite and definitely nothing like "cookie dough" like their bars before. Why change something that is not broken?

The flavor did NOT change with this new formula. Both the old and new versions of the Big 100 Chocolate Chip Cookie Dough bar have exactly the same light almond flavor. The new version is slightly less sweet, but other than that the flavors are identical. It tastes good and has no aftertaste (Of course, if you’re buying these things purely for the taste, you’ll probably prefer the Super Cookie Crunch bars). I prefer eating the new bar because the old bar was syrupy sweet and the surface of the bar was so tacky that it was sometimes difficult to peel back the wrapper. The old version wouldn’t even hold its shape; it’d bend over in my hand like it’d been left out in the sun. Also, the new formula has more protein than the old formula (30g vs 28g) and the protein appears to be the highest quality of all the Big 100 bars. Two others have a gram or two more protein, but this is the only bar that lists the proprietary V100 protein as the first ingredient. In all of the other Big 100 bars, the proprietary protein blend is further down the ingredient list, meaning that some of the 30-32 grams of protein is actually from soy and other sources. This new formula has the most V100 protein blend and appears to have the least soy. For a competitive athlete in search of quality protein, this bar is a good choice. I was initially concerned about the extra 30-50 calories and the few extra grams of fat in this new formula, but it’s been working well for me so far. The new version satiates my hunger better than the old version and serves as a better meal replacement. If I have one in place of lunch with some water I find that I'm not thinking about food again until dinner. These bars are big enough that you might sometimes find that half a bar is sufficient. If so, just cut the bar in half and put the rest in a sandwich bag until your next meal or snack. They've worked well for me both pre and post workout. If you're willing to order in bulk, you can get these directly from Met-Rx for around $1.60 per bar, shipping included. Watch for one of Met-Rx's 20% sales, and then order a large enough quantity to get free shipping (around 72 bars). Or, you can just set up auto delivery for around $1.80/bar and not have to worry about catching the sales.

These were my favorite protein bar, but the new recipe is a total disappointment. Texture is now dry and chalkie.

The first formula change wasn't my favorite bc i really liked the OG ones that were uniformly "cookie dough", but this 2nd time, they nailed it (March 2026). The gooey dough part with the chocolate chips on top, AND a lil crunch? I love it, probably gonna switch my subscription from super cookie crunch back to cookie dough again.