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๐ฟ Clean smarter, live greener, smell fresherโjoin the laundry revolution!
Seventh Generation Concentrated Laundry Detergent delivers powerful stain removal with a triple-enzyme formula, all while being 96% plant-based and biodegradable. Its fresh lavender scent is crafted from 100% essential oils, offering a natural fragrance without synthetic additives. Ultra-concentrated for 53 loads in a compact 40 oz bottle, this detergent is compatible with both HE and standard machines. Certified cruelty-free and a proud B Corporation product, itโs designed for effective, eco-conscious cleaning that fits the values of todayโs mindful professionals.

















| ASIN | B0839BFR5Y |
| Allergen Information | Sulfites may contain |
| Best Sellers Rank | #430 in Health & Household ( See Top 100 in Health & Household ) #12 in Liquid Laundry Detergent |
| Brand | Seventh Generation |
| Brand Name | Seventh Generation |
| Customer Reviews | 4.6 out of 5 stars 21,377 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 10732913448163 |
| Item Dimensions | 3.75 x 5.75 x 11 inches |
| Item Form | Liquid |
| Item Weight | 3.3 pounds |
| Liquid Volume | 1.18 liters |
| Manufacturer | Unilever |
| Material Feature | Biodegradable |
| Material Features | Biodegradable |
| Material Type Free | Dye Free |
| Model Number | 1 |
| Number of Items | 1 |
| Part Number | 1 |
| Product Benefits | Stain Removal, Fresh Scent |
| Scent | Lavender |
| Skin Type | All |
| Specific Uses For Product | Machine Wash |
| Unit Count | 40 Fluid Ounces |
O**H
Cleans Incredibly Well & Gentle On Sensitive Skin
I absolutely love Seventh Generation Concentrated Laundry Detergent Free & Clear! This has become my go to detergent for my familyโs laundry. It cleans incredibly well while still being gentle on sensitive skin. Weโve had issues with heavily scented detergents causing irritation in the past, so the fragrance free formula has been a huge relief. Even though itโs free of dyes and perfumes, it still leaves clothes looking and feeling fresh and clean. It handles everyday dirt, sweat, and stains surprisingly well for such a gentle detergent. The concentrated formula is another big plus because a little goes a long way, making the 40 oz bottle last much longer than expected. I also appreciate that it rinses out thoroughly without leaving residue on clothing or towels. Everything comes out soft, clean, and comfortable to wear. It works great in our washing machine and performs well in both cold and warm water. Itโs hard to find a detergent that is effective, safe for sensitive skin, and environmentally conscious all at the same time, but Seventh Generation nailed it with this product. Highly recommended for families, kids, or anyone wanting a powerful fragrance free detergent. Five stars without hesitation!
S**I
Highly recommended laundry detergent for soft versatile clean clothing needs
Loved this organic fresh scent portable Laundry detergent to the last drop. It cleaned my clothes in a perfect way and each measure was not overly concentrated or under concentrated. It was just right. The container was perfect for moving around and not too heavy but still had a good amount of laundry detergent that I used in a versatile way on my various colored clothes from my most delicate fabrics to my roughest fabrics. The product was very versatile and easy to use. And my clothes came out smelling clean and maintained their softness.
J**A
Cleaner choice
Iโve been really impressed with this laundry detergent. It cleans everyday dirt and stains well while being gentle on sensitive skin. I appreciate that itโs free of dyes and fragrances, so it doesnโt leave behind any strong scent or irritate my skin. Even though itโs concentrated, a little goes a long way, making the bottle last longer than I expected. My clothes come out feeling clean, fresh, and soft. If youโre looking for a reliable detergent with simple ingredients thatโs suitable for sensitive skin, this is a great choice.
J**S
Good detergent. About as close to zero scent as you can get
As someone particularly put off by strong-smelling laundry detergent, this is not bothersome in the slightest. I take my clothes out and they are soft, clean, and smell very slightly of something vaguely floral. I'm not sure if that's actually the soap, the bit of vinegar I use as fabric softener leaving behind its smell, or scent from whatever is left from previous washes. In any case, It leaves my clothes smelling clean! My only complaint is the ease of pouring detergent. It's difficult to measure out 1.5 ounces without overfilling or spilling. Pouring extra back into the bottle is even harder.
S**Y
Great Choice
โญโญโญโญโญ This laundry detergent is a great choice for sensitive skin. I appreciate that itโs free of dyes and fragrances, yet it still does an excellent job cleaning clothes and removing everyday stains. The concentrated formula means a little goes a long way, and my laundry comes out fresh and clean without any harsh scent. I also like the biobased ingredients, which make it feel like a more eco-conscious option. Highly recommended for families and anyone with skin sensitivities!
A**L
Perfect for babies with sensitive skin
Really happy with this detergent. It has zero fragrance, rinses out cleanly, and hasn't caused any irritation on sensitive baby skin. Gets clothes clean effectively while staying gentle.
E**S
Quality
This This detergent is of excellent quality super concentrated and fragrance-free which is exactly what I was looking for to wash the clothes of the children at my daycare. The clothes come out very clean and soft; I like it and recommend it.
D**.
Seventh generation, concentrated, free and clear
The first time I bought this, I thought it wasnโt getting my clothes cleaned, because I was so used to using toxic, chemically infused laundry detergents, and when I used this one, I realized itโs a game changer, because itโs a clean product. It has no irritating essential oils and fragrances that disrupt my skin pH levels, and it doesnโt affect my sinus allergies. Itโs skin friendly. and it doesnโt irritate my skin, or dry out my skin, or cause my skin to become itchy, and irritated. itโs great for sensitive skin, and it does get my clothes clean. At first, I wasnโt used to it, and now I love it.
E**N
Bien
Muy buen producto pero me llego 2 semanas despues de la fecha.
C**.
Excellent - and fragrance free
Love that it's fragrance free.
M**G
Very good one
I am using this product for the second time itโs a good one
M**E
Good quality
Very good scent
T**.
Excelente
Muy buena calidad
Trustpilot
1 month ago
5 days ago