AtlasMatte Texture Clay 2.4 Ounce is a No Shine, Ultra Lightweight, Medium to Firm Hold, Thickening, Texturizing, Separating, Hair Styling and Grooming Product for Men and Women

My hair is thinning this doesn’t amplify those attributes.It’s not hard or stiff it’s just a thickening like powder in a paste form it’s amazing if you’re using it for it’s purpose and it smells great random people commenting on it and I don’t give off a friendly vibe so it’s significant I’m not sure how to explain it but if you have hair It won’t make you look like you don’t. It’s a small amount so it lasts longer than it stays soft usually so it’s not expensive. Nones an available right now I hope that’s because it’s so popular and not that it’s gone forever

I’ve been looking for something to use on my hair as I’ve been trying to grow it longer. This product was exactly what I was looking for. It smells good and it holds up my hair well and neatly without making it look too boxy. It looks very natural and is easy to wash off. Will buy it again!!

I've been using this specific product since before their rebranding (From Cardinal, I think). It's the best!It adds density to your hair so you can style it and it won't lay as flat. This is NOT a thick goup that is rigid so you can style your hair however you want.When you add this to your damp hair you can blow dry it to where you want. OR, what I do, is I slick my hair back and let it lay like that for 15-20min and then I comb and blow dry how I want. Round brushes are your friend.When you wash your hair it comes out easily, it smells nice, and isn't sticky in your hair. People will know product is in there but it's not gross like Murrays.Great product. My barber always comments on it.

this atlas matte clay is not the same recipe that i've been buying locally for years. this one is white and has the consistency of toothpaste and smells really strong (smell is good, but stronger than the original).the original that i've been buying locally is taupe in color and has a mild smell and is the consistency of car paste wax, so the item i got was labeled the same and has the same wording, but has much less hold than the original that i always buy. using it does not hold like the thicker paste. just so you know. it does not hold stiff like a typical matte clay, more like a mild mouse. i'll have to visit the Founding Father's in Prescott, AZ to get the real deal. Disappointing that it cost me $38 only to find out that it is not the same.

I love the natural matte look you get from this.

Bought this in August 2024 for 30. Now in mid September 2024… 38. Be aware that they are hiking prices with really no good reason other than to sucker you into paying more for a very average product. Won’t be buying this again.

My go to stylers have always been Blumaan hybrid clay (which this product is the most similar to) and Hanz De Fuko Claymation. This product provides a very moldable hold, but doesn’t cause CRAZY build up such that you can’t restyle it if you so please. I have added this product to my daily rotation and I’m excited to try out some other products by Atlas! 10/10

Performance is ok, but nothing special. Can get equal performance for much lower price.Scent was very disappointing. They talk it up in their marketing, but I can’t smell anything.