---
product_id: 219966
title: "Switch: How to Change Things When Change Is Hard"
price: "€ 72.65"
currency: EUR
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reviews_count: 7
url: https://www.desertcart.sk/products/219966-switch-how-to-change-things-when-change-is-hard
store_origin: SK
region: Slovakia
---

# Switch: How to Change Things When Change Is Hard

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## Description

Switch: How to Change Things When Change Is Hard [Heath, Chip, Heath, Dan] on desertcart.com. *FREE* shipping on qualifying offers. Switch: How to Change Things When Change Is Hard

Review: Great read, great evidence and made easy! - I would highly recommend this book to anyone looking at making changes in their lives, whether professional or personal. Switch (by same authors as Made to Stick) provides great tips and solutions presented at a user level and with a great framework. The authors first lay out the three big things: the Rider, the Elephant and the Path and describe what each of these are and provides examples so the reader can get it on his level and not some abstract thoughts. After the big introduction the authors broke the book up into parts concerning each one. The first then is about directing the Rider, the more of our conscious, self will side. To do this one should find the 'bright spots' by seeing how some things succeeded instead of what failed. Next one should script the critical moves by breaking stuff down to specific goals. Finally it's to point to the destination by giving Riders a clear view of where they're going. The second is about motivating the Elephant, more our unconscious and representative of all the inertia we have when wanting to change. Elephants are the more emotional and less logical side so the first step is finding the feeling (think those ASPCA commercials). Next one should shrink the change by making it more manageable (more on this later) and increasing the sense of accomplishment. Finally, it's about growing your people... Change will be easier if you expand the abilities and spirits of your people. The third is about shaping the Path. Within this it's about tweaking the environment (smokers know this about all the cues there are about smoking). Next it is building habits which are behaviors on autopilot and how to encourage habits. Finally one should rally the herd. Overall the book is very well written. The authors write in a very friendly style without being too personal... The couple times they do break from the books narrative to tell jokes, they work and actually made me laugh out loud. Their writing style helps the reader understand and so does the formatting, and maybe more so. While overall the book is 3 parts, there are chapters within those parts and then smaller bite sized sections. While also good for reading bit at time I have to imagine they used their own advice with it because it makes one feel more accomplished and thus wanting to read more. All their points are backed up with studies and not just opinions. Also for good measure they have independent 'Clinics' where they present a scenario and ask readers to work it out first. Therefore, overall this is a great book that I learned a lot from and have already started using both personally and in my job.
Review: A Must Read - This book was the logical next step for me after reading Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts and Thinking, Fast and Slow . Those both spoke about cognitive dissonance and cognitive illusion, and this one was about what to do about it. This is how the book breaks down: INTRODUCTION. Here, Chip and Dan introduce their concept of the rider and the elephant. The rider is our rational side, and the elephant is our emotional side. (You can also think of them as the ego and the id or the planner and the doer.) The rider steers the elephant, but if there's a conflict between the rider and the elephant, the elephant's going to win every time. They make it clear, however, that the elephant isn't necessarily the bad guy. The elephant gets us to try new things ("Hey, wouldn't it be cool to...") and helps to calibrate our moral compass ("That's wrong!"). DIRECT THE RIDER. The rider can get overwhelmed with too many choices or a lack of clarity. Chip and Dan lay out, very clearly, the steps you need to take to keep everyone's rational sides engaged in change. You need to focus on what's going well and replicate that and also define the goal clearly. MOTIVATE THE ELEPHANT. You can't just rely on rationality when trying to push for change. People might agree with you that you have the best course of action, but that's not going to motivate them to act. Chip and Dan talk about why it's important to make people feel the need for change and how to go about doing it. SHAPE THE PATH. Once you provide clear direction and motivate, you can also make the change easier. Eliminate all roadblocks to a specific behavior (or as many as possible), and the rider and elephant will find it much easier to do it. Chip and Dan use the desertcart one-click button as an example. All in all, this book was well-researched, invaluable to anyone who needs to lead a change, and witty. I laughed out loud multiple times. As soon as I finished, I adjusted my communication plan for a change I'm proposing at my company. The lessons learned here are immediately applicable. My only criticism (and it's a small one) is around the placebo effect. There's a very small section discussing a study about the placebo effect in which Chip and Dan state that the placebo effect only impacts how someone feels. This is categorically untrue. Placebo effects have also shown to impact ulcers, swelling, and even coughs. ----- Side note: I also had the pleasure of seeing Chip present this book, and I even got him to sign my copy (by running up to him like a crazy person as soon as he left the stage). His presentation was highly enjoyable--Chis has a dry wit that appealed tremendously to the crowd. If you get the opportunity to see him speak, I highly recommend that you take it. I rated the book beforehand, so I promise that my review and rating were not colored by the killer presentation.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #14,612 in Books ( See Top 100 in Books ) #35 in Decision-Making & Problem Solving #132 in Leadership & Motivation #197 in Personal Transformation Self-Help |
| Customer Reviews | 4.6 4.6 out of 5 stars (5,969) |
| Dimensions  | 5.7 x 1.22 x 8.53 inches |
| Edition  | 1st |
| ISBN-10  | 0385528752 |
| ISBN-13  | 978-0385528757 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | February 16, 2010 |
| Publisher  | Crown Currency |

## Images

![Switch: How to Change Things When Change Is Hard - Image 1](https://m.media-amazon.com/images/I/71T2zcs0Y+L.jpg)
![Switch: How to Change Things When Change Is Hard - Image 2](https://m.media-amazon.com/images/I/51D8HyxcjoL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great read, great evidence and made easy!
*by S***. on February 14, 2014*

I would highly recommend this book to anyone looking at making changes in their lives, whether professional or personal. Switch (by same authors as Made to Stick) provides great tips and solutions presented at a user level and with a great framework. The authors first lay out the three big things: the Rider, the Elephant and the Path and describe what each of these are and provides examples so the reader can get it on his level and not some abstract thoughts. After the big introduction the authors broke the book up into parts concerning each one. The first then is about directing the Rider, the more of our conscious, self will side. To do this one should find the 'bright spots' by seeing how some things succeeded instead of what failed. Next one should script the critical moves by breaking stuff down to specific goals. Finally it's to point to the destination by giving Riders a clear view of where they're going. The second is about motivating the Elephant, more our unconscious and representative of all the inertia we have when wanting to change. Elephants are the more emotional and less logical side so the first step is finding the feeling (think those ASPCA commercials). Next one should shrink the change by making it more manageable (more on this later) and increasing the sense of accomplishment. Finally, it's about growing your people... Change will be easier if you expand the abilities and spirits of your people. The third is about shaping the Path. Within this it's about tweaking the environment (smokers know this about all the cues there are about smoking). Next it is building habits which are behaviors on autopilot and how to encourage habits. Finally one should rally the herd. Overall the book is very well written. The authors write in a very friendly style without being too personal... The couple times they do break from the books narrative to tell jokes, they work and actually made me laugh out loud. Their writing style helps the reader understand and so does the formatting, and maybe more so. While overall the book is 3 parts, there are chapters within those parts and then smaller bite sized sections. While also good for reading bit at time I have to imagine they used their own advice with it because it makes one feel more accomplished and thus wanting to read more. All their points are backed up with studies and not just opinions. Also for good measure they have independent 'Clinics' where they present a scenario and ask readers to work it out first. Therefore, overall this is a great book that I learned a lot from and have already started using both personally and in my job.

### ⭐⭐⭐⭐⭐ A Must Read
*by K***A on May 14, 2012*

This book was the logical next step for me after reading Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts and Thinking, Fast and Slow . Those both spoke about cognitive dissonance and cognitive illusion, and this one was about what to do about it. This is how the book breaks down: INTRODUCTION. Here, Chip and Dan introduce their concept of the rider and the elephant. The rider is our rational side, and the elephant is our emotional side. (You can also think of them as the ego and the id or the planner and the doer.) The rider steers the elephant, but if there's a conflict between the rider and the elephant, the elephant's going to win every time. They make it clear, however, that the elephant isn't necessarily the bad guy. The elephant gets us to try new things ("Hey, wouldn't it be cool to...") and helps to calibrate our moral compass ("That's wrong!"). DIRECT THE RIDER. The rider can get overwhelmed with too many choices or a lack of clarity. Chip and Dan lay out, very clearly, the steps you need to take to keep everyone's rational sides engaged in change. You need to focus on what's going well and replicate that and also define the goal clearly. MOTIVATE THE ELEPHANT. You can't just rely on rationality when trying to push for change. People might agree with you that you have the best course of action, but that's not going to motivate them to act. Chip and Dan talk about why it's important to make people feel the need for change and how to go about doing it. SHAPE THE PATH. Once you provide clear direction and motivate, you can also make the change easier. Eliminate all roadblocks to a specific behavior (or as many as possible), and the rider and elephant will find it much easier to do it. Chip and Dan use the Amazon one-click button as an example. All in all, this book was well-researched, invaluable to anyone who needs to lead a change, and witty. I laughed out loud multiple times. As soon as I finished, I adjusted my communication plan for a change I'm proposing at my company. The lessons learned here are immediately applicable. My only criticism (and it's a small one) is around the placebo effect. There's a very small section discussing a study about the placebo effect in which Chip and Dan state that the placebo effect only impacts how someone feels. This is categorically untrue. Placebo effects have also shown to impact ulcers, swelling, and even coughs. ----- Side note: I also had the pleasure of seeing Chip present this book, and I even got him to sign my copy (by running up to him like a crazy person as soon as he left the stage). His presentation was highly enjoyable--Chis has a dry wit that appealed tremendously to the crowd. If you get the opportunity to see him speak, I highly recommend that you take it. I rated the book beforehand, so I promise that my review and rating were not colored by the killer presentation.

### ⭐⭐⭐⭐⭐ Review
*by E***E on December 28, 2025*

Indispensabile per Leaders e attori del cambiamento in genere. Tantissimi casi pratici da cui apprendere

## Frequently Bought Together

- Switch: How to Change Things When Change Is Hard
- Made to Stick: Why Some Ideas Survive and Others Die
- The Power of Moments: Why Certain Experiences Have Extraordinary Impact

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-03-08*