Ultra Concentrated Liquid Laundry Detergent Soap, 64 loads (32 oz), Long Lasting Scent, 90% Less Plastic, No Harsh Chemicals, Juniper Sandalwood, Defeats Stains & Odors, HE/Standard Compatible

I’m really happy with this laundry detergent so far. The Juniper Sandalwood scent is very nice — fresh and clean, but not too strong or overpowering. I don’t like laundry soap that leaves clothes smelling heavily perfumed, and this one has a good balance. It is very concentrated, so a little goes a long way. I only need about a tablespoon for a regular load, and my clothes still come out clean and fresh. It has worked well on everyday laundry, towels, and normal odors. I also like that the bottle is smaller and uses less plastic, because it takes up less space in the laundry room. I haven't had any issues with leaking. Overall, this is a good detergent if you want something concentrated, effective, and lightly scented. I would buy it again.

Cleans very effectively using the smallest amount, and has a nice pour spout which is nearly drip free (if you have skills). The Neroli is very pleasant, and a ight scent that fills the laundry room but doesn't linger on the fabrics. I wish I could pair it with same scent beads/softener or dryer sheets, but it would be ideal for scent free users. I think it cleans better than Seventh Generation in the squeeze bottles, and I do prefer this spout + pour cap.

This laundry detergent has quickly become one of my favorites. The ultra-concentrated formula means a small amount goes a long way, and I love that it uses significantly less plastic than traditional detergent bottles. It's a simple way to reduce waste without sacrificing performance. What impressed me most was how well it handled stains and odors. From everyday laundry to workout clothes, everything came out fresh and clean. It also rinses out completely and doesn't leave any residue behind. I appreciate that it's made without harsh chemicals and works in both HE and standard washing machines. The compact bottle is easy to store, and the concentrated formula provides excellent value. Overall, this is a high-quality detergent that delivers on its promises. If you're looking for powerful cleaning performance, a pleasant scent, and a more environmentally conscious option, I highly recommend giving this product a try.

I'm comparing this to a popular liquid detergent that comes in a bright green plastic bottle, which is the last commercial laundry detergent I bought, and so it's what i'm used to using. My first impression was the size and shape of the container. Most liquid detergent comes in awkward shape plastic bottles, and since for my big family I'm usually doing 2-4 loads a day, I prefer the rectangular carton as they stack neat and tidy with no wasted space so I can buy in bulk. I wasn't expecting these cartons to be so small, though. You get 64 loads in one little paper carton as opposed to 64 loads in a big plastic bottle, which also means a neater laundry supply area and a lot less non-biodegradable trash. My second impression was of the scent (I have jasmine) which is really pleasant and not overpowering. My boys and girls alike think it smells good on their clothes. My third impression, and the most important consideration, is how clean it gets the clothes. I have some smelly, sloppy kids, many pets, and we don't use disposable paper products, so my cleaning towels have been washed hundreds or thousands of times. This detergent works just as well as what I'm used to using. Finally, I compared the price to what I had been buying. The price for 64 loads is slightly different, and I do mean slightly, like a few pennies different, which is completely negligible if calculating cost per load or cost per month. Bottom line - you can get the same amount of clean for the same price in a lovely scent, while reducing clutter on the shelves, reducing non-biodegradable trash, and reducing fossil fuels used to ship heavy liquids.

I absolutely love this laundry detergent! One of the biggest reasons I chose it is because I feel completely safe using it on my little one's clothes. Knowing it's made without harsh ingredients like dyes, phosphates, phthalates, SLS, and SLES gives me peace of mind. It cleans really well, removing everyday stains and odors. The scent is light, clean, and not overpowering. I also appreciate that a small amount goes a long way. Another huge bonus is the eco-friendly packaging. The refill carton uses significantly less plastic which Is nice but I wish they had a bulk purchase option.

So I've been on a mission to use little or no plastic in my home for the last few years. I purchased this laundry detergent due to the reviews abs the lack of much plastic (aside from cap). Sad to say, it arrived in perfect condition then sat on my washing machine for a month. When I picked it up, the bottom cardboard let go and went EVERYWHERE. Dudes, EVERYWHERE. My dog came running in because I guess I yelled a back-of-the-bus word and she proceeded to slalom down the hallway in the liquid. It took 5 full hours on my hands and knees to clean this up. P.S. I have a degenerative bone disease so that amount of labor on my knees meant I was stuck in bed for 2 days after. From what I've seen and cleaned up, this product is very, very, superpowerfully concentrated and would probably wash your clothes really well. Unfortunately, I won't know because I'm never buying this again... I can't afford the two days in bed after the packaging fails. It does smell nice though - and so does my laundry room, which means I didn't find it all to clean up. Good times. 👍

This detergent has quickly become a favorite. It’s very concentrated and still handles everything from tough, smelly clothes to delicate fabrics with ease. It cleans just as well as conventional brands while using gentler, cleaner ingredients, which is great for sensitive skin. The scents are pleasant overall, though they vary in strength. Some start off a bit strong but fade into a light, fresh smell after sitting. I also like the eco-friendly packaging, even if the cardboard box can occasionally arrive a bit worn or leaky. Overall, it’s an effective, long-lasting option that balances strong cleaning power with a more natural, skin-friendly approach.

I'm pretty happy how well this detergent performs. It cleans just as well as the typical brands I usually buy, even on tougher loads. A little goes a long way, so the concentrated formula definitely feels like a good value. The scent is a bit different from what I’m used to. Right out of the wash, it’s stronger and I don't love it but it improves over time. After clothes sit in the closet or drawer for a while, the fragrance settles into a much more subtle freshness. I also appreciate the reduced plastic packaging and the fact that it avoids harsh chemicals. Overall, a solid choice if you’re looking for something effective and more eco-conscious—just give the scent a little time to grow on you.