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🎯 Nail your flawless roots in seconds—because your hair deserves the wow factor!
COLOR WOW Root Cover Up in Medium Brown is a revolutionary mineral powder designed for fast, precise, and mess-free root coverage. Its water- and sweat-resistant formula lasts until shampooed out, blending seamlessly with natural hair for a fuller, dimensional look. Ideal for all hair types, this award-winning product is free from wax, dye, and parabens, making it a clean, professional solution to maintain vibrant color and cover greys between salon visits.





| ASIN | B00FYSZDQ4 |
| Best Sellers Rank | #5,893 in Beauty ( See Top 100 in Beauty ) #15 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Color | Medium Brown |
| Colour | Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 5,740 Reviews |
| Full Cure Time | 7 Days |
| Global Trade Identification Number | 05060150185434 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item Weight | 5 g |
| Item form | Powder |
| Manufacturer | Federici Brands |
| Manufacturer Part Number | CW543 |
| Material Features | Long-lasting and smudge-resistant |
| Material Type Free | Paraben Free |
| Model Number | CW543 |
| Number of Items | 1 |
| Package information | Box |
| Product Benefits | Long lasting, natural looking coverage of roots |
| Product benefits | Long lasting, natural looking coverage of roots |
| Recommended Uses For Product | touching up roots, maintaining hair color between salon visits |
| Suitable Hair Color | Medium Brown |
| Unit Count | 1.98 Grams |
M**A
Perfect
The product met my expectations
S**H
Not satisfied at all.
Unfortunately I received a broken one and it was not usable so I can’t say how it was .
M**J
Not Authentic
I had one of this before and in comparison, I don’t think this is original.
L**E
Feine sache
Feine Sache, deckt alles ab
C**L
Natural looking, Medium Brown, scalp cover and gray roots cover
I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead).
H**D
The Best Root Cover-Up I’ve Tried
This Root Cover Up in Medium Brown is my absolute go-to for covering roots. It blends seamlessly with my hair color and looks completely natural - no harsh lines or obvious patches. What I really appreciate is that it doesn’t change the texture of my hair. It doesn’t feel sticky, heavy, or stiff, and it doesn’t make my hair look dull. It just looks like my natural color. It’s quick, easy to apply, and perfect for stretching time between appointments. I always keep this on hand - highly recommend!
A**A
Muy bien
Definitivamente este producto es un milagro, cumple perfectamente con lo que promete, yo creo que por eso su nombre Wow con este producto
V**R
Ravie
je suis très satisfaite , la poudre est bien pigmentée et tient bien sur le cheveux. Appliquer mèche par mèche, il faut bien tendre la mèche, la plaquer contre le cuir chevelu et étirer la poudre avec le pinceau. Parfait permet d'attendre un peu entre 2 visites chez le coiffeur, les racines sont dissimulées.La couleur est fidèle à la photo. J'ai beaucoup de mèches blondes et j'ai pris le brun moyen pour mes racines sur les conseils de ma coiffeuse et je ne regrette pas. En plus contrairement au produit en bombe,qui colle les cheveux , avec ce produit les cheveux reste souple. je recommande ce produit
Trustpilot
3 weeks ago
1 week ago