---
product_id: 257023032
title: "L'OREAL TECHNIQUE Paris Store Excellence Hicolor, Blond/Ash Highlights, 1.2oz"
brand: "l'oreal technique"
price: "€ 49.59"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Technique"
url: https://www.desertcart.sk/products/257023032-loreal-technique-paris-store-excellence-hicolor-blond-ash-highlights-1
store_origin: SK
region: Slovakia
---

# Lifts hair 3-4 levels in one step True-to-shade, long-lasting color Quick 30-minute processing time L'OREAL TECHNIQUE Paris Store Excellence Hicolor, Blond/Ash Highlights, 1.2oz

**Brand:** l'oreal technique
**Price:** € 49.59
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your dark hair game with brilliance and speed ⚡

## Quick Answers

- **What is this?** L'OREAL TECHNIQUE Paris Store Excellence Hicolor, Blond/Ash Highlights, 1.2oz by l'oreal technique
- **How much does it cost?** € 49.59 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/257023032-loreal-technique-paris-store-excellence-hicolor-blond-ash-highlights-1)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Lift & Tone:** Brighten dark hair without bleach or pre-lightening
- • **Fast-Track Your Glow-Up:** Only 30 minutes to salon-worthy results
- • **Condition & Color in One:** Smooth, conditioning formula for silky, healthy hair
- • **No Brassiness, Just Brilliance:** Neutralizes unwanted orange tones for flawless ash blondes
- • **Vibrant, Fade-Resistant Shades:** Rich creme formula locks in color that lasts

## Overview

L'OREAL TECHNIQUE Paris Excellence HiColor is a permanent hair color designed to lift dark hair 3-4 levels in a single step without pre-lightening. Its advanced formula neutralizes brassiness while delivering true-to-shade, long-lasting blonde and ash highlights in just 30 minutes, conditioning hair for a smooth finish.

## Description

Excellence HiColor Blondes Permanent Hair Color is permanent hair color specifically created for dark hair (black to medium brown). This breakthrough technology lifts hair 3-4 levels in a single step, without brassiness. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. The rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only 30 minutes. No pre-lightening required. This hair color is perfect for anyone who wants to lighten their dark hair without having to pre-lighten or bleach it.

Review: Amazing color but bleeds with every wash - Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently
Review: crazy good - this really does the job when it comes to hot red hair. deffo recommend.

## Features

- Formulated with care
- Hygienic packaging
- Packed with a host of goodness
- Refer to the packaging for information on use

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B003YHMJ3C |
| ASIN  | B003YHMJ3C |
| Best Sellers Rank | #4,394 in Beauty ( See Top 100 in Beauty ) #76 in Permanent Hair Color |
| Customer reviews | 4.5 4.5 out of 5 stars (24,427) |
| Date First Available  | 6 August 2012 |
| Is Discontinued By Manufacturer  | Yes |
| Manufacturer reference | 41051202 |
| Manufacturer reference  | 41051202 |
| Product Dimensions | 16.9 x 2.8 x 16.9 cm; 50 g |
| Product Dimensions  | 16.9 x 2.8 x 16.9 cm; 50 g |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Colour:** B003YHMJ3C
- **Item form:** Cream
- **Package information:** Tube
- **Product benefits:** Hair Coloring

## Images

![L'OREAL TECHNIQUE Paris Store Excellence Hicolor, Blond/Ash Highlights, 1.2oz - Image 1](https://m.media-amazon.com/images/I/818Lras-yQL.jpg)
![L'OREAL TECHNIQUE Paris Store Excellence Hicolor, Blond/Ash Highlights, 1.2oz - Image 2](https://m.media-amazon.com/images/I/712FDdH8aYL.jpg)
![L'OREAL TECHNIQUE Paris Store Excellence Hicolor, Blond/Ash Highlights, 1.2oz - Image 3](https://m.media-amazon.com/images/I/71g5WFAYVsL.jpg)
![L'OREAL TECHNIQUE Paris Store Excellence Hicolor, Blond/Ash Highlights, 1.2oz - Image 4](https://m.media-amazon.com/images/I/7115V1UIXaL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: I am looking for a dark, blood red color. Would this color work or would Magenta be better?**
A: Yes use as directed and you will love the results ! I own two retail stores and intense red ,magenta and red are the hot shades  2nd year running .looking at the chart ,  intense red is what your describing  . Do it you will love the attention .Best Alex Jet

**Q: does it bleed when you wash your hair?**
A: I don’t think so, I made a red conditioner and shampoo, so I don’t think it does but what I am using for my hair it does.   I washed my hair with regular shampoo and conditioner at my dad’s and I didn’t see any color on the tube.  I will say probably the first and second, after that you should be fine.

**Q: Will any brand of developer work or do you have to use L'Oreal?**
A: Other brands will work.

**Q: I have really long hair. How many tubes do i need?**
A: My hair was to the middle of my back and I used 2 to 2 1/2

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing color but bleeds with every wash
*by K***. on 2 October 2020*

Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently

### ⭐⭐⭐⭐⭐ crazy good
*by B***S on 10 July 2023*

this really does the job when it comes to hot red hair. deffo recommend.

### ⭐⭐⭐⭐⭐ Nice
*by N***R on 23 September 2024*

Amazing

## Frequently Bought Together

- L'Oreal Excel Hicolor Highlights Red 34 g (3-Pack)
- L’Oréal Excel Hicolor HiLights Magenta
- Yibaijia 18 Pcs Tools for Hair Colouring Kit, Dying, DIY Beauty Salon Bleaching, Dye Bowl and Brush, including Mixing, Ear Cover, Shawl, Gloves, Clips

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**Shop now:** [https://www.desertcart.sk/products/257023032-loreal-technique-paris-store-excellence-hicolor-blond-ash-highlights-1](https://www.desertcart.sk/products/257023032-loreal-technique-paris-store-excellence-hicolor-blond-ash-highlights-1)

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-03-14*