Who is HiColor hair color for?

HiColor is suitable for dark hair (black to medium brown).

Do I need to bleach my hair before using this?

No, this permanent hair color is designed to lift and deposit color on dark hair in one single step without pre-lightening.

Will this hair color cause brassiness?

No, it features a multi-lift formula that provides intense, long-lasting color while neutralizing unwanted brassy tones.

Does this hair dye help protect my hair?

Yes, it is formulated with an Anti-Breakage Ceramide R Complex that helps condition and protect the hair during the coloring process.

How long does the color processing take?

Processing time is typically 30 minutes at room temperature, making it a quick and efficient way to achieve vibrant color.

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L'Oreal Paris L'Oreal Excellence Hicolor Hilights Magenta 1.2 oz.

Product ID: 257023067

Details

Brand
L'OREAL
Colour
Magenta
Item form
Cream
Package information
Box
Product benefits
Hair Coloring

⚡One-step application, no pre-lightening

🎨Lifts hair 3-4 levels

💎No brassiness, max shine & condition

Description

💥 Dare to stand out with magenta magic—bold color, zero compromises!

MAXIMUM SHINE CONDITION - Formulated to prevent brassiness while enhancing hair’s natural gloss.
EFFORTLESS ONE STEP APPLICATION - No pre-lightening needed—save time without compromising results.
FADE RESISTANT TRUE TO SHADE COLOR - Long-lasting magenta highlights that resist fading wash after wash.
VIBRANT HI COLOR BLONDE HIGHLIGHTS - Breakthrough formula lifts dark hair 3-4 levels for bold, visible color.
CREATIVE CONTROL WITH NO DRIP CREME - Rich texture ensures precision and ease for professional-level results at home.

L'Oreal Paris Excellence Hicolor Highlights Magenta is a revolutionary permanent hair color cream designed specifically for dark hair. It lifts hair 3-4 levels in a single step without pre-lightening, delivering vibrant, fade-resistant magenta highlights with maximum shine and no brassiness. Its no-drip creme formula offers easy application and professional-grade control, making it a top choice for millennials seeking bold, salon-quality color at home.

Specifications

ASIN	B000A409BG
ASIN	B000A409BG
Best Sellers Rank	#10,511 in Beauty ( See Top 100 in Beauty ) #166 in Permanent Hair Color
Brand Name	L'OREAL TECHNIQUE
Color	Magenta
Container Type	Box
Customer Reviews	4.7 4.7 out of 5 stars (5,656)
Customer reviews	4.7 4.7 out of 5 stars (5,656)
Date First Available	4 June 2009
Full Cure Time	30 Minutes
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Cream
Item Weight	54 g
Item model number	SG_B000A409BG_US
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	41051010
Material Features	Natural
Material Type Free	en_AE
Model Number	SG_B000A409BG_US
Number of Items	3
Product Benefits	Hair Coloring with High-Lift and Shine
Product Dimensions	16.9 x 4.7 x 16.9 cm; 54.43 g
Recommended Uses For Product	Dark Hair
Set Name	L'Oreal Excel Hicolor Highlights Set
Suitable Hair Color	All Hair Colors
UPC	882372626008 785479056641 657201051135 708302897624
Unit Count	34 Grams

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