---
product_id: 257023067
title: "L'Oreal Paris L'Oreal Excellence Hicolor Hilights Magenta 1.2 oz."
brand: "l'oreal technique"
price: "€ 51.04"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Technique"
url: https://www.desertcart.sk/products/257023067-loreal-paris-loreal-excellence-hicolor-hilights-magenta-1-2-oz
store_origin: SK
region: Slovakia
---

# Lifts hair 3-4 levels No brassiness, max shine One-step, 30 min cure L'Oreal Paris L'Oreal Excellence Hicolor Hilights Magenta 1.2 oz.

**Brand:** l'oreal technique
**Price:** € 51.04
**Availability:** ✅ In Stock

## Summary

> 🎉 Turn heads with bold magenta—no bleach, no fuss!

## Quick Answers

- **What is this?** L'Oreal Paris L'Oreal Excellence Hicolor Hilights Magenta 1.2 oz. by l'oreal technique
- **How much does it cost?** € 51.04 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/257023067-loreal-paris-loreal-excellence-hicolor-hilights-magenta-1-2-oz)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted by Thousands:** 4.5-star rating from over 24,000 reviews
- • **Maximum Shine & Condition:** No brassiness, just glossy, healthy hair
- • **Effortless One-Step Application:** No-drip cream ensures precise control and easy use
- • **Long-Lasting True-to-Shade Color:** Resists fading for weeks, keeping your look fresh
- • **Vibrant Magenta Highlights on Dark Hair:** Breakthrough formula lifts 3-4 levels without pre-lightening

## Overview

L'Oreal Excellence Hicolor Magenta is a permanent hair color cream designed specifically for dark hair, lifting 3-4 levels in a single step without pre-lightening. It delivers vibrant, true-to-shade magenta highlights with no brassiness and maximum shine, backed by over 24,000 positive reviews and a quick 30-minute processing time.

## Description

Hicolor red hilights by L'Oreal excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques. True-to-shade color that resists fading. Breakthrough technology lifts hair 3-4 levels, no pre-lightening required, for highly-visible, intense red highlights even on dark hair, without brassines.

Review: Amazing color but bleeds with every wash - Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently
Review: Nice - Amazing

## Features

- New Hicolor Blonde HiLights by L'Oreal Excellence. The first blonde highlighting series formulated.
- See full Instructions printed inside of the cartonIn a single step, create vibrant Hi Color Blonde.
- One step onlyHigh-Lift/No pre-lightening requiredNo brassiness, maximum condition and shine.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000A409BG |
| Best Sellers Rank | #3,213 in Beauty ( See Top 100 in Beauty ) #39 in Permanent Hair Color |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Magenta |
| Colour | Magenta |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 24,487 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Weight | 54 g |
| Item form | Cream |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 41051010 |
| Material Features | Natural |
| Material Type Free | en_AE |
| Model Number | SG_B000A409BG_US |
| Number of Items | 3 |
| Package information | Box |
| Product Benefits | Hair Coloring with High-Lift and Shine |
| Product benefits | Hair Coloring with High-Lift and Shine |
| Recommended Uses For Product | Dark Hair |
| Set Name | L'Oreal Excel Hicolor Highlights Set |
| Suitable Hair Color | All Hair Colors |
| UPC | 882372626008 785479056641 657201051135 708302897624 |
| Unit Count | 34 Grams |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Colour:** Magenta
- **Item form:** Cream
- **Package information:** Box
- **Product benefits:** Hair Coloring with High-Lift and Shine

## Images

![L'Oreal Paris L'Oreal Excellence Hicolor Hilights Magenta 1.2 oz. - Image 1](https://m.media-amazon.com/images/I/81Ca34DuQGL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Who is HiColor hair color for?**
A: HiColor is suitable for dark hair (black to medium brown).

**Q: Do I need to bleach my hair before using this?**
A: No, this permanent hair color is designed to lift and deposit color on dark hair in one single step without pre-lightening.

**Q: Will this hair color cause brassiness?**
A: No, it features a multi-lift formula that provides intense, long-lasting color while neutralizing unwanted brassy tones.

**Q: Does this hair dye help protect my hair?**
A: Yes, it is formulated with an Anti-Breakage Ceramide R Complex that helps condition and protect the hair during the coloring process.

**Q: How long does the color processing take?**
A: Processing time is typically 30 minutes at room temperature, making it a quick and efficient way to achieve vibrant color.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing color but bleeds with every wash
*by K***. on 2 October 2020*

Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently

### ⭐⭐⭐⭐⭐ Nice
*by N***R on 23 September 2024*

Amazing

### ⭐⭐⭐⭐⭐ Woooooow
*by R***J on 19 October 2023*

My hair came up beautiful cherry red with pinkish shine LOVE IT

## Frequently Bought Together

- L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting
- ion After Color Treatment
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

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**Shop now:** [https://www.desertcart.sk/products/257023067-loreal-paris-loreal-excellence-hicolor-hilights-magenta-1-2-oz](https://www.desertcart.sk/products/257023067-loreal-paris-loreal-excellence-hicolor-hilights-magenta-1-2-oz)

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-08-05*