---
product_id: 270164991
title: "(Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free"
brand: "pure ziva"
price: "€ 40.36"
currency: EUR
in_stock: true
reviews_count: 6
category: "Pure Ziva"
url: https://www.desertcart.sk/products/270164991-black-matte-black-wet-dry-pressed-powder-cake-eyeliner-eyeshadow
store_origin: SK
region: Slovakia
---

# Cruelty-free & gluten-free formula Water-activated for custom intensity Matte black for bold, smudge-proof looks (Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free

**Brand:** pure ziva
**Price:** € 40.36
**Availability:** ✅ In Stock

## Summary

> 🖤 Elevate your eye game with Pure Ziva — where bold meets conscious beauty!

## Quick Answers

- **What is this?** (Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free by pure ziva
- **How much does it cost?** € 40.36 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/270164991-black-matte-black-wet-dry-pressed-powder-cake-eyeliner-eyeshadow)

## Best For

- pure ziva enthusiasts

## Why This Product

- Trusted pure ziva brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty:** 100% cruelty-free and gluten-free, made with conscious care
- • **Universal Appeal:** Matte black shade complements all skin tones and types, from dry to sensitive
- • **All-Day Confidence:** Waterproof formula ensures long-lasting, smudge-resistant wear
- • **Risk-Free Purchase:** Committed to customer satisfaction with hassle-free replacement for any transit damage
- • **Build Your Perfect Look:** Dampen brush to create velvety, customizable eyeliner or eyeshadow

## Overview

Pure Ziva Matte Black Wet Dry Pressed Powder Cake Eyeliner offers a versatile, water-activated formula that delivers full-coverage, long-lasting matte black color. Made in the USA, this cruelty-free and gluten-free product suits all skin types and tones, providing a smudge-proof finish ideal for professional and everyday looks. Backed by a customer-friendly replacement policy, it’s the ethical, high-performance choice for the modern beauty enthusiast.

## Description

2023 PROMOTION: Use claim code PUREZIVA at checkout; receive 10% off 2 items and 15% off 3 or more items in our catalog

Review: Damaged item - I received the item and it was broken 👎🏻
Review: Good cake eyeliner - EDIT: I tried ordering it again and it arrived okay. It’s a good cake eyeliner, I’m now using it since a lot of brands have discontinued their cake eyeliners. Previous review: The cakeliner arrived crushed into dust. Unusable.

## Features

- DIRECTIONS: Dampen a brush with water, mix on top of the Cake Eye Liner and build into a soft, velvety consistency.
- Made in the USA, no animal testing or cruelty
- We package our products well, but sometimes pressed powders break in transit despite our best efforts. We'll absolutely replace/refund ASAP if you contact us!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00XQ6J3RG |
| Additional Features | Waterproof |
| Age Range Description | Adult |
| Best Sellers Rank | #235,619 in Beauty ( See Top 100 in Beauty ) #1,995 in Eye Liners |
| Brand | Pure Ziva |
| Brand Name | Pure Ziva |
| Color | Black |
| Colour | Black |
| Container Type | can |
| Coverage | Full |
| Customer Reviews | 4.1 out of 5 stars 1,491 Reviews |
| Eyelid Color Type | Eye Liner |
| Finish Type | Matte |
| Item Dimensions | 5.1 x 5.1 x 5.1 centimeters |
| Item Form | Powder |
| Item Weight | 18 g |
| Item form | Powder |
| Manufacturer Part Number | CCMI-140601 |
| Material Features | Cruelty Free |
| Material Type Free | Gluten Free |
| Number of Items | 1 |
| Package Type Name | Box |
| Product Benefits | Long Lasting, Full Coverage, Cruelty Free |
| Product benefits | Long Lasting, Full Coverage, Cruelty Free |
| Skin Tone | All |
| Skin Type | Dry, Oily, Sensitive, acne-prone, mature |
| Specialty | Waterproof |
| UPC | 852812006189 |
| Unit Count | 1 Count |
| Unit count | 1 Count |

## Product Details

- **Color:** Black
- **Brand:** Pure Ziva
- **Item Form:** Powder
- **Finish Type:** opaque
- **Special Feature:** Not Tested On Animals

## Images

![(Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free - Image 1](https://m.media-amazon.com/images/I/81AKR-S1zUL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: I know I'm dating myself but does anyone know if this is comparable to Maybeline cake eyeliner from years ago?**
A: I recall Maybeline cake liner from back in the day!. I would say this cake liner is very comparable. I bought the black ( not the navy ) . I'm getting older and liquid liners are beginning to look harsh or me. I love the cake liners because I can control the intensity of the color. Also my old eyes are more sensitive than they use to be. I used to be able to wear ( smudgefree pencil liner all day, but not anymore.This cake liner doesn't smudge, and lasts for most of the day ( not all day, but longer than pencils or liquid liner ) I would recommend this eye liner.

**Q: Can you use this product dry?**
A: Using it dry gives a very light application without a lot of pigment. Some people like to use this to give a light touch of color on their lower lashline, for example. The best way to use this product is either wet or damp, since it dries to a long lasting and highly pigmented finish.

**Q: Can you please take talc out of your eyeshadow?**
A: There is no talc in this liner at all!

**Q: Is this a very dark blue when on (like black with a little color) ?  I would use dry.   I use a Mac one like this but discontinued 😢**
A: Sorry, I  can't speak to the blue color since I have only used the black.

## Customer Reviews

### ⭐ Damaged item
*by S***A on 10 September 2020*

I received the item and it was broken 👎🏻

### ⭐⭐⭐⭐ Good cake eyeliner
*by J***E on 18 August 2023*

EDIT: I tried ordering it again and it arrived okay. It’s a good cake eyeliner, I’m now using it since a lot of brands have discontinued their cake eyeliners. Previous review: The cakeliner arrived crushed into dust. Unusable.

### ⭐⭐⭐⭐⭐ Perfect Cake Eyeliner
*by L***A on 31 August 2026*

My original cake eyeliner ran out and of course the company discontinued it. I have been trying to find a good quality cake liner. I have ordered different brands and they were not pigmented enough, were not the right consistency, or were not the right color, but this brand was exactly what I was looking for and I am getting ready to order more! The texture, color, and consistency, are perfect! I use water and it stays on all day, doesn’t flake or wear off. I am so happy I found this product!

## Frequently Bought Together

- Pure Ziva Black Matte Cake Eyeliner & Pressed Eyeshadow, Water Activated Powder; Gluten & Cruelty Free
- Fine Angled Eyeliner Brush, JASSINS Ultra thin Precision EyeLiner Makeup Brushes Set, Fine Point Eyeliner Brush, Synthetic Bristles Eye Makeup Tool (3 Pcs)
- Eyeliner Brush Fine Angled - PRO Precision Gel Eye Liner Makeup Brush -Ultra Thin Slanted Flat Angle - Premium Cruelty Free Synthetic Bristles (E835)

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**Shop now:** [https://www.desertcart.sk/products/270164991-black-matte-black-wet-dry-pressed-powder-cake-eyeliner-eyeshadow](https://www.desertcart.sk/products/270164991-black-matte-black-wet-dry-pressed-powder-cake-eyeliner-eyeshadow)

---

*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-11-02*