Thrive Cat Fish Treats 110G

I buy this product on a regular base; it's a great treat for the cats. However this time the fish cubes were yellowish instead of white and my cat rejected them. I usually he goes crazy for it! I am not sure what happen to this batch. The expiration date is fine. I will try again and hopefully the cubes are white.

My cats used to love this for years, but not at all since the product has changed. This is either due to a new manufacturing process or change in suppliers, my cats does not eat it anymore. Maybe some cats will eat it, but currently not worth the price.

Our cats go mad for this stuff! And why wouldn't they? It's easy to see it really is just dried fish. We've tried them on the Tuna version (which they also like) and the Chicken (which they like less) but this is their favourite. Clearly all cats do like different things, and these large tins are expensive if they don't like it, so I'd suggest seeing what flavour they like first with he small tubes before jumping in with one of these large tins. A variety tube pack if definitely a good first option. If they do enjoy it though, these large tins are great value compared to the small tubes. Weight for weight you save a mint! In addition to the size of tin and better value, I also find these large tins seem to have better quality pieces. Our cats are both Maine Coons and typically enjoy fish based food.

Naturale e buonissimo i miei gatti lo adorano.

C'est la friandise préférée de mes loulous. Ils en raffolent. Bon contenant, hyper appetant. Un peu cher cependant, du coup je les coupe en deux.

The snacks seem to be very tasty to my cats! They come running every time they hear the tin opening :) The chunks are somewhat big though so nothing for kittens. They also crumble quite a lot but as long as the cats like them and the snacks are “clean food” (no derivatives or rubbish in them) 5 stars.

I’ve been buying Thrive fish treats for years, and although expensive the quality has always been superb. This was not the case with the latest batch. The tub is now larger, which I thought was odd as the weight of treats is the same. The treats smell horrible, they used to have a strong, but not unpleasant, white fish odour, now they smell strange, hardly like fish at all. The texture used to be soft, you could tear the treats apart (I need to do this as they are a bit too big) the treats would tear and flake apart nicely. This latest batch is hard and crispy, if you try to break them apart they crumble into dust. The only difference I can see on the packaging is that it no longer states that they are produced in the UK (it does on my last pack) and the establishment number is different. Are Thrive now using a cheaper company to produce these, leading to a decline in the quality? I don’t know what the issue is but I won’t be purchasing these again, really disappointing as my cats used to love them.