Morgan James Publishing Aaker on Branding: 20 Principles That Drive Success

This book is a great and fast read into branding principles. Great summary at the end of every chapter. Aaker is truly a brand master.

Great one only if you looking to really implement the strategy spoken, so implement it!

Dave Aaker's contribution is legendary, as is his clarity of exposition. Unfortunately, this book does not push the boundaries of our knowledge further a lot.

Classic branding book, never out of fashion and considered as the bible of branding books.Must read for anyone in marketing / branding.

tutto il Know-how di Aaker condensato qui. Da qui si parte per il futuro, tutti i marketeers dovrebbero leggerlo! Raccomandato