Target Gen Z: Your Guide to Understanding The Gen Z's Mindset On Brands, Work-Life, Learning & More

Target Gen Z helped me differentiate this age group from what we businesspeople have focused on for the last 10 yrs - Gen Y/Millenials. Raval assesses not only What they want in the workforce, but Why. Those of us who manage or consult with leaders on Management benefit from this book.

Excellent read and a must for Corporates and Parents and Teachers. The author makes very interesting points. Concepts are explained in easy to understand visuals and examples - and one can even use it as a workbook - selecting specific areas of interest. Nicely done!!

Nikhil Ravel's book is filled with insights on the GenZ that are interesting and helpful as someone who interacts with many GenZ. In addition to being a parent of a GenZ, I teach a large university class and these ideas also help me better understand my students and plan my coursework accordingly. I enjoyed Nikhil's personal style of writing and bringing stories of his life into the book. I feel like I have gotten to know him well this way. My only complaint was that the figures (in my copy of the book) were small and the print was a bit too light for my old eyes. So while it was hard work to read the figures, they did often provide a nice summary of the information he was covering in the book. Nicely done!