---
product_id: 319132818
title: "The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers (BUSINESS BOOKS) Hardcover – Illustrated, 16 Sept. 2011"
brand: "adam metz"
price: "€ 34.26"
currency: EUR
in_stock: true
reviews_count: 1
url: https://www.desertcart.sk/products/319132818-the-social-customer-how-brands-can-use-social-crm-to
store_origin: SK
region: Slovakia
---

# The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers (BUSINESS BOOKS) Hardcover – Illustrated, 16 Sept. 2011

**Brand:** adam metz
**Price:** € 34.26
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers (BUSINESS BOOKS) Hardcover – Illustrated, 16 Sept. 2011 by adam metz
- **How much does it cost?** € 34.26 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/319132818-the-social-customer-how-brands-can-use-social-crm-to)

## Best For

- adam metz enthusiasts

## Why This Product

- Trusted adam metz brand quality
- Free international shipping included
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- 15-day hassle-free returns

## Description

Full description not available

## Images

![The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers (BUSINESS BOOKS) Hardcover – Illustrated, 16 Sept. 2011 - Image 1](https://m.media-amazon.com/images/I/618-5jrN5kL.jpg)
![The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers (BUSINESS BOOKS) Hardcover – Illustrated, 16 Sept. 2011 - Image 2](https://m.media-amazon.com/images/I/71T0cR0I3OL.jpg)
![The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers (BUSINESS BOOKS) Hardcover – Illustrated, 16 Sept. 2011 - Image 3](https://m.media-amazon.com/images/I/31AHZUMnUnL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A must Read
*by B***E on 5 December 2011*

I was given this book by a colleague after his trip to Oracle Open World this year. I am responsible for the Marketing and Social Media channels for the company Enigen CRM.I had not long been at the company and he thought it would be useful. He was right. It has been brilliant and provides great all round knowledge, case studies, success stories, social media tools and easy to follow strategy's and plans for all business sizes.I love the way its so easy to read and the fact its not just a great book but also a guide.Definitely a great stocking filler :-)

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-03-02*