Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz

Not Worth the price.

One bottle received. Usually the so called Lavender scents of many products are not even close to Mother Nature's fragrances. As a matter of fact they are often too strong and chemical smelling. Seventh Generation has found a natural scent for their Lavender laundry soap with no chemically smell at all. Some of us are pretty sensitive to it so we are limited in its' use. ( no stars taken off for this ) It does get clothing, bedding, dish cloths and towels quite clean; as clean as most harsher products available. So far we haven't seen any fabric 'wearing' or changes that usually happen with every wash. With the convenient tip and 1 squeeze per load it would be easy to get the 66 loads it says it can handle. Our problem with this is that we often do small loads and squeezing the bottle to expel a lesser amount is pretty awkward and can get messy. We've had to squeeze the full 1-squeeze-amount into a container and portion it out that way. Although it is a minimal inconvenience, it takes away a bit from the original purpose of just 1 squeeze per load. It does however give us a few more loads from the bottle so it balances out in the long run. For us, it weren't for the scent this would be close to perfect. First glance probably makes you think that the high price is too much but even at just 66 loads it works out to less than 50 cents per load. Doing smaller loads will obviously coast less per load. Seventh Generation products are fast becoming a staple in our household. They seem to be cornering the market for continually providing high quality, nature based products with reasonable pricing and a much lesser negative impact on the earth.

Definitely good value! The smell is perfect not overpowering. I love the small size and the way it measures for you. Read the directions and you will have no problems! I also like the fact that it is a safer soap with less junk in it. 1 squirt does a normal load and if you have a big load or very dirty load 2 squirts.

This is my new favorite laundry detergent! It is easy to use, cleans with very little needed and smells amazing! It cleans wonderfully and makes my clothes and linens feel great next to my skin. My dog even loves the way the blankets smell and feel.

I am loving all of Seventh Generation’s laundry detergents that I’ve tried, but so far the ULTRA Concentrated Lavender is the winner in our household! The scent of this formula is just divine, and you can tell it is from an essential oil rather than an artificial fragrance oil. I was a bit surprised at the small size of the bottle when I received it, especially for the hefty price tag, but it says it does 66 loads - I guess it really must be ultra concentrated! It does a good job at cleaning my laundry, bedding, etc., and leaves them smelling lovely and just lightly scented. Another really cool feature is the Auto Dosing Technology: you simply tilt the bottle and give a good squeeze, and it stops releasing the detergent after the required amount has come out. Overall this is yet another Seventh Generation product that does exactly as promised, utilizes clean and plant-based ingredients, and delivers a result that is even better than expected. I am so happy with this company, and will continue to be a loyal customer.