Routledge Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
Product ID: 321616799
📈5-step digital integration roadmap
📱Augmented reality + interactive mobile content
🔗Seamless blend of strategy, tactics & core values
€ 126.96
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Description
🚀 Elevate your digital marketing game with strategy, tech & values in perfect sync!
- UNLOCK AUGMENTED REALITY INSIGHTS - Activate exclusive AR content and videos for a next-level learning experience.
- DRIVE SUSTAINABLE GROWTH WITH VALUES - Integrate core business values with cutting-edge digital strategies for lasting impact.
- LEVERAGE MULTI CHANNEL DIGITAL TACTICS - Harness website, social, mobile, search, content & email marketing with ease.
- MASTER THE 5 STEP PATH TO DIGITAL INTEGRATION - From mindset to sustainability, navigate digital marketing like a pro.
- ENGAGE WITH INTERACTIVE SOCIAL VIDEO COMMENTARY - Join real-time conversations via embedded Vusay video comments.
Routledge's Digital Marketing guidebook equips executives, managers, and students with a comprehensive 5-step framework to integrate digital strategy and tactics aligned with core values. Featuring augmented reality-enhanced content and interactive social video tools, it covers the latest trends across digital channels to drive sustainable business growth and innovation.
Specifications
| Customer reviews | 4.4 4.4 out of 5 stars (30) |
| Dimensions | 19 x 2.11 x 24.1 cm |
| Edition | 1st |
| ISBN-10 | 0415716756 |
| ISBN-13 | 978-0415716758 |
| Item weight | 885 g |
| Language | English |
| Print length | 354 pages |
| Publication date | 20 October 2014 |
| Publisher | Routledge |
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