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💥 Own your bold with CHROMA True Reds – where ruby meets resilience!
CHROMA True Reds 5RV Chroma Ruby by L'Oreal Paris is a permanent hair color delivering vibrant ruby tones with long-lasting results. Made in the USA, it balances intense pigmentation with a formula designed to minimize hair damage, offering professional-quality color at an accessible price. Perfect for millennials seeking a standout, confident look that lasts.







| ASIN | B00YW5RTKI |
| Brand | L'OREAL TECHNIQUE |
| Colour | Ruby |
| Container Type | Bottle |
| Country of Origin | USA |
| Customer Reviews | 4.3 out of 5 stars 476 Reviews |
| Global Trade Identification Number | 00884486229144 |
| Hair Color Permanence | Permanent |
| Item Form | Cream |
| Manufacturer Part Number | P1111300 |
| Model Number | P1111300 |
| Net Quantity | 49.3 Grams |
| Package Information | Bottle |
| Recommended Uses For Product | salon |
| UPC | 884486229144 |
| Unit Count | 49.3 Grams |
H**T
Great value, does what it's supposed to
I used 10 volume to not damage my hair, and I didn't want to lift a lot just saturate so I could put a conditioning semi in it afterwards. I left it in a out an hour, and it did great which minimal damage. The color was spot on for a smaller lift, and it went well with the color I put on it after(Medusa Bite Me) The smell is so strong. That got me a little bit, but I didn't have a reaction so it is what it is. Great value for the price.
L**I
Doesn’t work well in dark hair
Doesn’t work well on dark hair but you can still see a difference.
M**R
Not very red
Wasn't as red as I would have liked it, looked more pink, even used it again n left it on longer hoping to get a better red color
S**E
Love this color
Beautiful color and coverage. Easy to use.
P**T
Adds a lot of red to dark hair with no bleaching.
I bought the Chroma Ruby from a seller here but it arrived damaged. I was refunded and bought the same thing elsewhere. I have dark brown hair that had a ton of dark red highlights that have faded over time. I longed for my red hair back. This color worked out well. I used a 20 developer and left it on for about 25 minutes. My hair didn't change completely to ruby red but there was plenty of visible red and no damage. When I wash my hair, I don't see any red coming out and the color is holding up well. I will be buying more but may bleach some areas so that the red really shines through.
Trustpilot
3 days ago
3 weeks ago