---
product_id: 349555663
title: "Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 8.1 Copenhagen"
brand: "l'oreal paris"
price: "€ 32.80"
currency: EUR
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.sk/products/349555663-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting
store_origin: SK
region: Slovakia
---

# Nourishing flower oil-infused formula Permanent, fade-defying colour Cool ashy & pearlescent blonde tones Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 8.1 Copenhagen

**Brand:** l'oreal paris
**Price:** € 32.80
**Availability:** ✅ In Stock

## Summary

> ❄️ Turn heads with the coolest blonde in the room — because your hair deserves the spotlight!

## Quick Answers

- **What is this?** Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 8.1 Copenhagen by l'oreal paris
- **How much does it cost?** € 32.80 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/349555663-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourishing Formula:** Infused with precious flower oils to keep hair soft and shiny.
- • **Luminous Cool Blonde:** Achieve ultra-cool, pearlescent blonde shades that turn heads.
- • **Anti-Yellow Care Balm:** Purple mask neutralizes brassiness for pure, fresh highlights.
- • **Flawless Grey Coverage:** Say goodbye to greys with 100% coverage that lasts.
- • **Easy At-Home Application:** Comb nozzle & disposable gloves make salon-quality results simple.

## Overview

L'Oréal Paris Préférence Cool Medium Blonde No. 7.1 is a permanent hair dye designed for professional-grade grey coverage and luminous cool blonde results. Featuring a translucent gel formula enriched with precious flower oils and an anti-yellow purple care balm, it delivers multi-tonal, fade-defying colour with nourishing benefits. The set includes developer, colourant, and a conditioning mask to neutralize brassiness, ensuring a radiant, salon-quality finish at home.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients Please see back of pack for the latest ingredients list Directions 1.) Perform patch test 48 hours before use, 2.) Use gloves and pour the dye bottle into the developer's bottle and shake to mix evenly, 3.) Apply the colour and leave for the recommended time, 4.) Follow with conditioner and rinse. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ

Review: Great product - Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.
Review: It is a beautiful pearly cool blonde - I transitioned from dark golden blonde to a light ash blonde using bleach and this colour. It left no warmth whatsoever - in fact, the colour toner (step 3) should be used with caution as after the advised time, my hair was grey and required an hour soaking in head and shoulders to remove some of the pigment! However please be advised my hair has undergone a number of bleachings over the years so was likely to be susceptible to grabbing toners quickly.

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, anti-brassiness purple mask and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates ultra cool shades with ashy and pearlescent reflects for a cool and pure blonde, Includes nourishing mask enriched with purple dyes that neutralise yellow undertones

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B096WG8L8G |
| Benefits | Offers permanent and luminous colouring with full grey coverage and fresh highlights, enriched with floral oils to nourish hair. |
| Best Sellers Rank | 9,343 in Beauty ( See Top 100 in Beauty ) 137 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 8.1 Light Ash Blonde |
| Container Type | Box |
| Country Of Origin | Belgium |
| Customer Reviews | 4.0 out of 5 stars 3,501 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | coloured |
| Hair type | coloured |
| Item Form | Pencil |
| Item Type Name | L'Oreal Paris Preference permanent hair dye, optimal grey hair coverage, natural-looking hair colour result, cool blondes hair dye 8.1 Light Ash Blonde |
| Item form | Pencil |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Material Features | Natural |
| Material Type Free | Ammonia Free, Peroxide Free |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Offers permanent and luminous colouring with full grey coverage and fresh highlights, enriched with floral oils to nourish hair. Product benefits Offers permanent and luminous colouring with full grey coverage and fresh highlights, enriched with floral oils to nourish hair. See more |
| Unit Count | 1 count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 8.1 Light Ash Blonde
- **Hair type:** coloured
- **Item form:** Pencil
- **Material Type Free:** Ammonia Free, Peroxide Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Unit count:** 1 count

## Images

![Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 8.1 Copenhagen - Image 1](https://m.media-amazon.com/images/I/819P0pITu8L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product
*by A***. on 7 January 2026*

Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.

### ⭐⭐⭐⭐⭐ It is a beautiful pearly cool blonde
*by K***S on 30 September 2024*

I transitioned from dark golden blonde to a light ash blonde using bleach and this colour. It left no warmth whatsoever - in fact, the colour toner (step 3) should be used with caution as after the advised time, my hair was grey and required an hour soaking in head and shoulders to remove some of the pigment! However please be advised my hair has undergone a number of bleachings over the years so was likely to be susceptible to grabbing toners quickly.

### ⭐ Don't even touch it. Terrible
*by L***E on 11 December 2025*

DO NOT BUY. Bought to do my roots. I have light ash blonde hair. Due was darkkkk and redddd then the mask toner with the dye was blue which then made my hair a dusty grey green colour. Absolutely horrific. Do not buy if you want blonde hair 💀💀💀hair ruined

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 8.1 Light Ash Blonde
- Jerome Russell Bblonde High Lift Powder Bleach
- Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml

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**Shop now:** [https://www.desertcart.sk/products/349555663-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting](https://www.desertcart.sk/products/349555663-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting)

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-02-20*