How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Product ID: 390400653
🌍Includes emerging & B2B markets
📈Data-driven marketing insights
📚Updated, comprehensive edition
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🚀 Transform your marketing mindset with data-backed brilliance!
How Brands Grow 2 Revised Edition is a cutting-edge marketing book that builds on the international bestseller by delivering updated, evidence-based insights into consumer buying behavior and brand performance. This edition expands its scope to include emerging markets, services, durables, B2B, and luxury brands, featuring a new chapter dedicated to business-to-business marketing. Highly rated and widely endorsed by marketing professionals and academics, it offers a proven roadmap for smarter, more productive brand growth.
| Best Sellers Rank | 35,932 in Books ( See Top 100 in Books ) 3 in Public Relations (Books) 18 in Market Research 46 in Advertising (Books) |
| Customer Reviews | 4.6 out of 5 stars 141 Reviews |
Z**C
A must read for those who value empirical evidence based marketing effectiveness
A must read for any marketer or commercial leader who wants an empirical based approach to growing their business (brand).
A**N
Simply Outstanding!
I am an award-winning, Adjunct Professor and Associate Director of the Master of Market Program, at the Schulich School of Business in Toronto, Canada. I instruct the Brand Management courses on the MBA and MMKG programs and have adopted Jenni Romaniuk's book as the course text. The key to understanding the deep value it provides is recognition it stems from an empirical, evidence-based approach to marketing. I cannot recommend it highly enough to practitioners, academics and students.
S**S
EXCELLENT PIECE OF WORK
EXCELLENT
B**A
Mind blowing!
A qualidade material do livro (capa dura), a rapidez de entrega...tudo 5 estrelas! Quanto ao conteúdo, o livro é mesmo excelente. Mind blowing!
I**V
Don’t buy both part 1 and 2!
Ok but not much news versus part 1. Should been an update of part 1, not a different book.
A**E
Quality and Delivery Speed
Book received in good condition. Delivery of book was faster than expected.
Trustpilot
3 weeks ago
2 days ago