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In the early decades of the 20th century, a remarkable phenomenon was revolutionizing American life. Mail-order catalogs, distributed by such firms as Sears, Roebuck and Company, were becoming familiar purveyors of merchandise ranging from stylish fashions for men, women and children to useful products and decorative accessories for the home. For this volume, devoted to everyday clothing of the era, JoAnne Olian, Curator Emeritus of the Costume Collection at the Museum of the City of New York, has selected hundreds of fashion illustrations originally published in Sears catalogs between 1909 and 1920. Focusing on ready-to-wear apparel for women and children, the detailed illustrations display a wide variety of generally conservative articles of clothing. For the ladies, there are elegant dresses of taffeta, satin and crepe de chine for special occasions, lace-trimmed shirtwaists (forerunners of the modern blouse), everyday dresses of wool, two-piece serge suits and charming hats trimmed with silk ribbons, feathers and velvet. Outfits for children include — among other items — a variety of attractive suits for little boys in popular Russian and nautical styles, casual clothes, rain gear and more. Also shown is a representative selection of men’s wear: suits, coats, slacks, sportswear and other attire. Original captions accompany each item, providing information on material, size and price. An authentic record of what Americans were wearing during a decade of tremendous change, this vintage fashion parade will appeal not only to nostalgia lovers and Americana enthusiasts, but collectors, designers and fashion historians. Review: A helpful resource!! - This book is MUCH nicer than I thought it would be! Oftentimes books of this sort are filled with poorly photocopied line drawings that are often difficult to clearly see -- this edition is printed on glossy paper that really brings out the details in the images! A helpful resource for sewists and costumers looking for reference images, but equally valuable for those interested in fashion worn by everyday people. Review: Great book for research - I'm using this book to help identify some of my great-grandmother's photos of clothing. I wish it included a bit more description, but it's a replica of the catalog, so it does a fair job.
| Best Sellers Rank | #831,756 in Books ( See Top 100 in Books ) #170 in Antique & Collectible Textiles & Costumes #417 in Style & Clothing #755 in Textile & Costume (Books) |
| Customer Reviews | 4.8 out of 5 stars 118 Reviews |
A**E
A helpful resource!!
This book is MUCH nicer than I thought it would be! Oftentimes books of this sort are filled with poorly photocopied line drawings that are often difficult to clearly see -- this edition is printed on glossy paper that really brings out the details in the images! A helpful resource for sewists and costumers looking for reference images, but equally valuable for those interested in fashion worn by everyday people.
K**K
Great book for research
I'm using this book to help identify some of my great-grandmother's photos of clothing. I wish it included a bit more description, but it's a replica of the catalog, so it does a fair job.
G**A
A Book Of Immense Enjoyment
A very satisfying and to the point presentation, boasting a full page, page after page image format, reproduced to a fine degree in well contrasted black and white, arranged in chronological order -- yes, it is as good as it sounds! A book of immense enjoyment. I only have two quibbles...quibble one: though of good size, it is a paperback. Quibble two: it isn't 5 times thicker than it is. I want more!
S**D
Good book for info on the fashions of the time periods
This book had a lot of great info and illustrations
S**N
An excellent resource
Crammed full of illustrations and descriptions of dresses, coats, hats, footwear, lingerie, and accessories such as jewellery and handbags. Menswear and children's clothes are included, but the focus is on women's wear. We can see changes in the desired silhouette, the movement of hemlines upwards and downwards, and the influence of the war on styles and trims. JoAnne Olian's introduction provides an excellent summary of the trends in the period covered. A useful reference book that's also a pleasure to dip into.
D**G
Good idea book
Actually illustrates items for sale by sears during the dates specified. Pros: It gives some great ideas for costuming. Pages are clear and informative. Cons: Does not show clothing specifics for multiple years. For example, Ladies skirts and children's wear are illustrated for 1909 but, skirts aren't illustrated again until 1914. Multiple design changes happened over those 5 years and if you want to get the era correct, you need to know the changes. Altogether, I would definitely buy this again as I want to make a series of costumes for costume college next year. I would liked it to have some illustrations of each category for each year.
B**T
great pictures
This is a wonderful book showing what women really wore. I ordered a used book and it was in excellent condition so do not hesitate to give a used book a forever home.
B**L
Good research
These catalogs are great inspiration for my show set in 1912
L**N
Pattern
Great
U**H
Schön
Sehr schön illustierte Zeichnungen und Einblicke in vergangene Zeiten! Ich würde jedem das Buch empfehlen der sich für diese Epoche interessiert.
M**S
Ottimo acquisto
Il libro e’ completo e dettagliato
ノ**ル
コルセットから開放されていく時代の服
1900年代初頭のコルセット使用の服から、1920年代のローウエスト、ストレートラインに至るまでの 変革期のファションカタログや広告のイラストスクラップ。 ドレス、コート、スーツ、下着、帽子、靴、バック、アクセサリーまでたっぷり。 紳士物、子供服もあります。イラストはすべて白黒ですが詳細。 毛皮のコートや襟巻きもあり。すべて値段つき。
L**K
indispensable
Pour toutes celles qui font de la reconstitution historique très utile pour voir la mode exacte de l'époque afin de ne pas commettre d'erreur.
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