🌿 Elevate your laundry game with gentle power and eco-chic care!
Ovacion by FOREVER NEW is a 16 fl oz liquid detergent specially formulated for fine delicates. Its gentle, concentrated formula deep cleans without leaving residue, protects colors in cold water, and is free from harsh chemicals and animal testing—perfect for the eco-conscious professional who demands both performance and care.
T**A
Very nice did a great job on delicate items.
This has a nice scent. Used on delicates, hand wash cashmere & silk. You don’t need to use much. Follow directions. It rinses out w/out residue.
K**E
Fantastic Soap
This is really great soap, and I agree with another reviewer, that it can be used for ANYTHING! If my husband has a few tee shirts in the basket and I'm doing a load with this I just pop them in. I also use the powdered detergent they make. Both are very kind to our clothes, clean very well and are super cost efficient. I use TECH stain remover with it and I've yet to meet the stain or dirt they won't vanquish.
R**R
GREAT light fragrance and gets all my clothes clean!
I LOVE this stuff! I use it on ALL my laundry ALL the time! I can't believe how many reviewers only use it on their delicates!? It does a great job washing my regular clothing, delicates, darks, lights, everything! Y'all should use it on everything like I do! Really really nice detergent. I've been using Tide for a long time, and I've been using the powder. This is so much easier to use. I dissolve 2 measuring tablespoons in 2 cups of water, pour it in my washer, dump the clothes in, and hit Start! Great laundry detergent!
N**T
Nice
Value for money, appearance great, nice scent, good soap quality, no break outs skin protection, I highly recommend
Z**E
Great product with multiple uses
I adore this product! Since I only do laundry for one and have a lot of professional washable items, along with relatively sensitive skin, I use this product almost exclusively for all of my clothing laundry. I've even successfully washed Costco 100% cashmere sweaters in a lingerie bag with this stuff with wonderful results (though I don't recommend it, I just hate dry cleaning and chemicals and hand washing makes it difficult to rinse when you don't have a huge garage sink, only a small apartment with bathroom and kitchen sinks).I use this product to hand wash the outside of my washable pillow, too. I take a clean rag made from a hand towel, get it wet and put a bit of the Ovacion on it, then pad down the outside of my pillow and get it relatively wet. I then rinse the rag and get it fairly wet then go over the outside of the pillow to sort of rinse it. I throw the pillow in the dryer with a few tennis balls and it comes out extremely fresh, whereas washing my super thick pillow in the washer and drying it takes a full day.I also use this hand wash method, without always using the dryer, on the top part of my comforter that touches my face. My washer isn't big enough to put the comforter in without ripping it to shreds, so I wash the upper foot of it by hand and let it air dry (I do throw it in the dryer once in a while with the wet side facing the incoming hot air to freshen the whole thing ever month or so). This product is delicate enough to avoid irritating my skin even when not fully rinsed, but it breaks down dirt and oils well enough to freshen these items up.
R**E
Product was the right choice.
Very fast shipping. Great product.
V**N
Light, pleasant scent
I wanted to leave a review on this one because it was that good. I'm tempted to get the unscented on my repurchase (because of my cat who stares in me in judgement for any scent), but I like the scent so much I am going scented again. Scent is delicate, light, fragrant, pleasant. I mostly go natural on scents, if any at all; this definitely doesn't smell like essential oil but it's delicate enough it works. I initially got this for lingerie only. Stuff didn't last nearly long enough, because I realized I liked using it on all my linens (bedding, sheets, linen napkins, cottons), and as well as undergarments. So here I am again, getting a new bottle for "lingerie".
S**N
The best fabric wash
This is an update of my review, below, written five years ago. My 100% satisfaction with Ovacion continues. I still mainly wash by hand but I also use Ovacion in the washer. Either way, a tiny amount, far less than the maximum two tablespoons recommended per machine wash, goes a very long way. Ovacion does everything that is claimed for it and even makes worn garments look new again. I use it for every type of fabric, including silks and wools, and every type of garment, including tailored suits.My only complaint is that Forever New has changed the label and bottle shape. I wish they would return to the original beautiful label and flattened oval bottle, and also produce those 4oz bottles that were so great for travel."I have been a fan for at least ten years and haven't used a drycleaner in all that time! I use Ovacion to hand wash/drip dry almost everything in my closet -- not just hosiery. It's gentle, easy to rinse, leaves things looking new and lasts for ages -- in other words, miraculously effective and economical. I really hope the product is still going to be available in future but just in case I've been buying up every bottle I can find. Perhaps the company made something that was too good -- like The Man in the White Suit."
Trustpilot
5 days ago
2 weeks ago