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☀️ Elevate your blonde game—shine brighter, feel stronger, and never blend in!
John Frieda Go Blonder Shampoo and Conditioner Set is a paraben-, ammonia-, and peroxide-free duo designed to gradually lighten and brighten natural or color-treated blonde hair. Formulated with a citrus botanical blend and chamomile, it strengthens and hydrates hair while delivering a sun-kissed glow. Safe for daily use, this set is ideal for millennials seeking effortless, luminous blonde hair with a healthy, vibrant finish.










| ASIN | B09SQ6R4C6 |
| Active Ingredients | Aqua |
| Best Sellers Rank | #5,589 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #65 in Shampoo & Conditioner Sets |
| Brand | John Frieda |
| Brand Name | John Frieda |
| Customer Reviews | 4.4 out of 5 stars 1,972 Reviews |
| Global Trade Identification Number | 00717226281938 |
| Hair Type | Normal |
| Item Form | Cream |
| Item Type Name | Other |
| Item Weight | 1.2 pounds |
| Manufacturer | Kao USA Inc. |
| Manufacturer Part Number | 28193 |
| Material Type Free | Ammonia Free, Peroxide Free, Paraben Free |
| Model Number | 28193 |
| Number of Items | 2 |
| Product Benefits | Lightening,Brightening,Cleansing,Strengthening,Cleanses |
| Scent | Floral, Apple, Fruit, Citrus |
| Scent Name | Floral, Apple, Fruit, Citrus |
| Set Name | Old Formula |
| Special Ingredients | Chamomile |
| UPC | 717226281938 |
| Unit Count | 16.6 Fluid Ounces |
P**E
Blonde refresher
Love this. Very natural Refreshers natural blonde hair instantly. My 14 yr old son loves this shampoo and conditioner. He feels it freshens up his hair as well. Hair is soft after was and conditioner
A**N
Lightens my virgin hair 3 shades every year
I’ve never colored my hair, I just use this as we near summer (I live in FL) and my hair lightens by at least 3 shades. I love this stuff and it actually brings out the lighter tones and gradually lightens my hair without it feeling “yellow”.
C**A
Go Blonder indeed!
If you want your hair lighter, this shampoo and conditioner duo is what you need! I am naturally a dark brunette. When I use John Frieda’s Go Blonder, my dark hair lightens and begins having beautiful highlights of caramel and blonde throughout. I’ve been using this product for several years now and definitely would recommend it!
R**J
Go Blonder Girl!
Lightens on first wash! I could see results on my blonde highlights right away. The scent is nice and left hair smooth and hydrated after blow drying. I let hair air-dry another time and hair was smooth, had volume, and looked healthy! I bought again already.
B**L
*Subtle but works
Update 10/25 I’ve used this for a couple months and really do love it. It has brought out highlights in my hair and the scent and texture are really nice. My hair looks shiny and I get lots of compliments! I have fine dry hair and was worried this wouldn’t be nourishing enough but it’s working out well. I alternate with my richer conditioners for extra moisture a couple times a week. 8/25 It’s a pleasant enough shampoo and conditioner but I don’t know how it lightens. I used the go blonder spray too and that works, but it works the same no matter what shampoo and conditioner I use. not wow enough to reorder.
J**S
Product is as advertised
I have been looking for this product at every store and finally found it beer I love this shampoo and conditioner it makes my hair so soft manageable and blonder I highly recommend
A**R
My Holy Grail
I’m a natural light blonde but my hair can darken in the winter. This covers my gray roots and lightens my hair like I’ve been out in the sun ALL summer.
V**A
Scalp sores and itching
I bought this pair back in April 2026 it took three months for me to figure out that this shampoo pair from this vendor was tainted. I went to see my PCP about my head having raw sores, itching and felt like my scalp was burning up. My PCP thought it was dandruff bacteria however, I used the medicated dandruff shampoo and then would use this afterwards to keep the highlights in my hair and the combo made it worst. It suddenly occcured to me after two months of using dandruff medicated shampoo and still suffering with extreme itching and scalp burning with open sores. I mean, the worst I have ever felt in my life time. Imagine yourself, with itching and burning scalp. I stopped using this, and Low and behold, I solved the problem. Its been a slow healing on the scalp sores but I feel so much better no more itching and open raw sores. I also went to a sulfate shampoo. I had been using this John Frieda shampoo for a long time, but usually buy it at Walmart or Target and I did order on Amazon before and NEVER had anything like this happen. I happen to believe this was tainted. Just like they found eye drops blinded people after the fact. I am only writing her to aware people. If you ever feel a burning sensation with itching and raw sores its most likely the shampoo your using. I do not know if the vendor is from China or not, just saying. Three months now I finally feel normal. What a horrible experience I have had. Oh and I dont have dandruff at all never have.
E**O
CARO, MAS DE ÓTIMA QUALIDADE
Excelente produto. Minha esposa adora. Infelizmente é tão caro...
T**A
Condicionador com chweirinho de laranja/ muito bom
Parece que o condicionador veio diferente do shampoo, pelo menos a embalagem é diferente. Mas em todo caso o condicionador é bem cheiroso, fiquei feliz pq condicionador e shampoo de camomila costumam ter cheirinhos bem ruins. Sobre o clareamento terei que usar por mais tempo para ver os resultados, mas já notei alguns reflexos bem mais claros após cada lavagem.
C**E
Tem clareador químico
Produto clareia bem levemente com o uso prolongado. Ideal para cabelos sem química, do contrário prejudica o fio pois tem água oxigenada. Cacheadas devem cuidar bem dos fios após o uso.
M**I
Xampu preferido
Adoramos! Como é difícil encontrar aqui...ainda bem que tem na Amazon.
N**O
Bom
Shampoo é muito bom, o condicionador deixa meu cabelo um pouco ressecado
Trustpilot
3 weeks ago
1 month ago