wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free

One of my go to foundations. It is tru to colour, easy to apply and stays on for a long time. It's not full coverage but it is very buildable and light weight on the skin. All in all a great foundation and I would definitely repurchase

Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!

I really like this foundation and was impressed with the coverage. It goes on smoothly and does a great job evening out my skin tone. The color matched well, and it gives a nice matte finish that lasts throughout the day. The only downside for me is that it feels a little heavier than I prefer, especially if you like lightweight or barely-there makeup. It would be perfect for someone who wants fuller coverage, but I personally prefer something lighter for everyday wear. Pro tip: Apply with a damp sponge and light layers for a more natural feel. Overall, a good foundation with strong coverage and staying power. 💖✨

I love this foundation it’s so smooth! I use to wear E.L.F foundations before but after trying this one out I prefer it over the other ones. The price is decent and the bottle last long depending on how much you use. This foundation is the only one I use now that I had to come back and buy more. Totally recommend it!

I've been using this for years...it is great...covers very well and dries quickly....I recommend..

I knew what to expect as far as bottle size. Figured it was a clearance product as it was only $2.99 and did not have niaminicide added. Surprised at the thickness of product AND the chemical smell. Oh well, I just thin it out and wait for it to dry once I’ve applied my base serums and sunscreen. The colour matches my fair skin very well, so all-in-all I feel as though I stumbled upon a super deal! Thanks Amazon AND wet ‘n wild (nude/ivory matte photofocus foundation. Happy Holidays!

Great match on shade. Perfect value

BEST Makeup that is reasonably priced - so happy I bought it! works better than my $35 one

Bonne couvrante mais l'odeur me dérange un peu et la texture un peu collante. Ça reste un bon produit pour son prix

YouTubeで海外の子がオススメしてたので購入。 肌色が明るくて、合うファンデが国産のだと少ないのですが、送料込みでもこんなにプチプラで助かります。 ADDICTIONだと01ポーセリン、NARSだとgobiがジャスト、MACのNC15やシャネルの10だと少し暗く感じるイエロートーンの明るい肌色ですが、カラーはほぼピッタリです。 ニオイは、レブロンのカラーステイみたいにめちゃくちゃケミカルな香りがします（笑）が香料たっぷりで誤魔化されるよりいいかな。 容器がマニキュアのボトルみたいに特殊なので、当たり前にポンプ式だと思ってる方は注意してください。 またリピートしたいです！！

Amando, maravilhosa

Not bad though quite gritty in texture. Coverage ok.

J’ai trouvé ce produit super, couvrant et modulable! Il tient très bien tout au long de la journée ce qui est vraiment appréciable pour son prix