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✨ Glow Naturally, Lead Boldly 🌿
PURITO Cica Clearing BB Cream #13 Neutral Ivory is a lightweight, vegan, and cruelty-free BB cream offering light to medium coverage with a dewy finish. Enriched with soothing Centella Asiatica and hydrating Panthenol, it supports skin barrier health while providing SPF 30+ sun protection. Ideal for dry and combination skin, it blends effortlessly to enhance your natural complexion with a smooth, radiant glow.

















| ASIN | B09KC1F4V7 |
| Age Range Description | NO |
| Benefits | Moisturizing, Soothing |
| Best Sellers Rank | 28,440 in Beauty ( See Top 100 in Beauty ) 40 in BB Creams |
| Brand Name | PURITO |
| Colour | Neutral Ivory |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Light to Medium |
| Customer Reviews | 3.9 out of 5 stars 877 Reviews |
| Finish Type | Dewy |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | HINATURE Inc. |
| Manufacturer Part Number | LHB-PU0093 |
| Material Type Free | Fragrance Free, Essential Oil Free |
| Model Number | MJ002 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Tube |
| Recommended Uses For Product | Sun Protection, Even Complexion |
| Recommended uses for product | Sun Protection, Even Complexion |
| Skin Tone | All |
| Skin Type | Dry, Combination |
| Skin type | Dry, Combination |
| Special Features | Cruelty Free, Vegan |
| Specialty | Cruelty Free, Vegan |
| Sun Protection | 3E+1 Sun Protection Factor (SPF) |
| Unit Count | 30.0 millilitre |
K**K
Impressed
I don't like heavy makeup something which feels light easy to apply and give skin like finish. This BB Cream serves all for me. Perfect match to my skin and not caused any breakout. Will buy again . Only down size is the packaging could be messy when try to takeout product.
S**H
Love it!
If I could give this more than 5 stars I would! I love it. I use a range of foundations, and also use a wide range of Korean skincare. Have used Missha’s and loved that- very buttery soft and didn’t think that could be beaten, but tried this and I really loved it. I’m onto my second tube now. Slightly more matte finish than Missha, which I prefer. Great value for money. You really can’t go wrong. Thankfully I have pale skin and found this to be a great match.
H**.
Great
It’s good for the price. However, it’s not that suitable for a very natural my-skin make up, as the powder on the skin after appealing is a bit obvious.
A**E
Cakey and thick
Very thick and cakey. Not a great BB cream, thicker than foundation
H**Y
Thick old fashioned matte coverage
I am naturally very fair but this foundation made me look like a chalky ghost. Not only was it super matte and super pale, it has thick coverage. Definitely not a BB cream. Andddd it separated and caked in places, and settled very visibly into fine lines. Super disappointed as I had high hopes for this product.
L**N
Best product
Just what I needed
L**A
Disappointed with “upgraded” product
I bought the BB clearing cream within the last month and absolutely loved how it felt on my skin: lightweight, barely there, acne reducing and enough coverage to look natural whilst subtly masking small blemishes (but did highlight dry skin if present). However, the rose tone was slightly too dark/orange for my pale skin. I reordered the neutral ivory but was sent a differently packaged item. The ingredients have changed and I was sent an updated version but I didn’t like the “upgrade” as much - despite it being a far better colour match, it is thicker, heavier, more moisturising and greasy. My skin feels like it can’t breathe and despite both versions apparently being fragrance free, there’s a slightly more noticeable smell to the upgrade. It’s taken me so long to find a product that works for my skin but now I realise I had been sent old stock for my first order, which has now been discontinued. I’m not saying the new version is absolutely terrible, it’s still better than many options I’ve tried, but it just doesn’t compare to the Purito original in my opinion. When I scanned the product on my Yuka app, it revealed it’s apparently not very healthy ingredients and rated it as “poor: 34/100”.
R**Y
Amazing
After reading other reviews I was sceptical. If you’ve got dry skin it does attach to those areas but if you make sure you’ve got on a good moisturiser it gives a beautiful glowy finish. You only need a tiny amount and the colour match (I’m super pale) is amazing. It’s a good level of coverage and I’ve noticed how I don’t get any spots or irritation after wearing all day
C**W
Love it on my acne prone skin!
Got the shade Neutral Ivory and I have rosacea an acne but neutral undertones. Was shocked how much I liked this. I saw some videos on it but I am a skeptic because I have really sensitive acne prone skin. This product looks so good on the skin. It definitely helps cover the redness in my cheeks. It’s more full coverage than I was expecting but I’m not mad about it. Sometimes I use it instead of concealer because it covers pretty well. It doesn’t feel sticky at all and goes on really easy. I would say a little goes a long way for sure but it’s also very buildable. I like that it’s almost skin care and makes me feel better about wearing makeup for work everyday. Like I said I have very sensitive acne prone skin and I have been using this consistently for a month now and it has not broken me out or cause any irritation which is such a win! It has a dewy finish so it looks very skin like when I’m done with all my steps. Will be repurchasing and keeping this as a stable in my makeup bag!
Z**E
Too dark, looks a bit orange
I purchased this in ‘neutral ivory’ and am disappointed since it’s not exactly as described. I was hoping it would match but it doesn’t. It’s too dark on me and looks a bit orange. For reference I wear the shade Oslo in NARS foundation and 1N2 ecru in estee lauder double wear foundation. The consistency is nice however. Idk, might be able to wear it in summer.
E**�
Douce, camouflante, à effet glow
Je l'utilise tous les jours après ma crème de jour sur le visage et le contour des yeux. Elle est top. Elle ne pique pas les yeux. Elle dure aussi longtemps qu'une autre bb crème -mêmeplus-( je n'ai besoin d'en remettre qu'une fois par jour). Sans parfum, elle ne me provoque aucune réaction. Je suis très contente d'avoir déniché cette marque!
U**1
جميل
حلووو وخفيف
A**A
Sehr schön!
Gute Deckkraft und Konsistenz. Zieht sehr schnell ein und ist zudem ergiebig. Man muss keine großen Mengen auftragen, eine dünne Schicht reicht aus. Die Farbe ist für mich etwas zu hell, aber das lässt sich noch ausgleichen.
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