--- product_id: 43693797 title: "L'Oreal Paris Serie Expert Magnesium Silver Neutralising Shampoo, Multi, 16.9 Fl Oz" brand: "l'oréal professionnel paris" price: "€ 4.61" currency: EUR in_stock: false reviews_count: 13 url: https://www.desertcart.sk/products/43693797-loreal-paris-serie-expert-magnesium-silver-neutralising-shampoo-multi-16 store_origin: SK region: Slovakia --- # L'Oreal Paris Serie Expert Magnesium Silver Neutralising Shampoo, Multi, 16.9 Fl Oz **Brand:** l'oréal professionnel paris **Price:** € 4.61 **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** L'Oreal Paris Serie Expert Magnesium Silver Neutralising Shampoo, Multi, 16.9 Fl Oz by l'oréal professionnel paris - **How much does it cost?** € 4.61 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/43693797-loreal-paris-serie-expert-magnesium-silver-neutralising-shampoo-multi-16) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Neutralizing shampoo . For grey and white hair. Review: Best silver enhancing shampoo ever! - I made a decision to not color my hair anymore (embrace my beautiful naturally curly hair and natural highlights) and I noticed in the last year, my hair has more silver than ever before but my previous black hair looked more brown, which was frustrating because it looked mousy and dull. This purple shampoo neutralizes any brassiness, making the dark hair look darker and richer and the silver hair brighter! Remember, purple neutralizes brassy gold tones. If you use a blue based shampoo, your hair will turn GREEN! This purple based shampoo is great and I also use Alberto VO5 Conditioning Hairdressing Gray or White or Silver Blonde Hair. I put the shampoo on my hair while it's dry, then add a little water and massage it in. Leave it on for about five minutes (be sure to get all your hair including your hairline), then rinse, rinse, rinse. This is more so for people with salt and pepper hair that is virgin hair and not treated with any chemicals. I imagine that people with whiter hair may not need to leave this on as long. I did not have any purple strands on my silver hairs. This shampoo did not stain my hands or nail polish but use gloves if you are concerned it may stain your skin. Use a dark towel because you will see the purple in the towel. This also works great on relaxed hair going silver gray or white. Review: Works better than advertised - My white/gray hair was turning yellow. Aster exhaustive research I came across this product. After one use no more yellow just a bright white. Worth every penny. I am going to buy a 2nd bottle to insure that I always have one available. My hair is a few inches below my shoulders and only used about the size of a quarter, massaged in hair, let sit for a couple of minutes, rinsed well then applied same brand conditioner which I left in for about 5 minutes. Hair bright and shiny white, smooth, soft and manageable. Next 2 times I used regular shampoo and conditioner. No change in white brightness. Does not leave any purple tinge on hands or anywhere else. ## Features - Neutralizing shampoo . For grey and white hair. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B071KWYBZZ | | Active Ingredients | magnesium, salicylic_acid | | Age Range (Description) | Adult | | Age Range Description | Adult | | Brand | L'Oréal Professionnel Paris | | Brand Name | L'Oréal Professionnel Paris | | Customer Reviews | 4.5 out of 5 stars 11,337 Reviews | | Hair Type | All | | Included Components | 1 | | Item Dimensions | 2.64 x 2.64 x 8.5 inches | | Item Form | Liquid | | Item Type Name | Loreal Serie Expert Magnesium Silver Neutralising Shampoo 16.9 oz | | Item Weight | 0.53 Kilograms | | Liquid Volume | 500 Milliliters | | Manufacturer | Loreal | | Manufacturer Part Number | 2525504 | | Material Type Free | Alcohol Free, Soap Free | | Model Number | E2317902 | | Number of Items | 1 | | Other Special Features of the Product | Shiny | | Product Benefits | Color Protection | | Recommended Uses For Product | Distribute well on wet hair. Emulsify. Rinse. | | Special Feature | Shiny | | Suitable Hair Color | All Hair Colors | | Unit Count | 16.9 Fluid Ounces | ## Product Details - **Brand:** L'Oréal Professionnel Paris - **Item Form:** Liquid - **Hair Type:** All - **Age Range (Description):** Adult - **Material Type Free:** Alcohol Free, Soap Free ## Images ![L'Oreal Paris Serie Expert Magnesium Silver Neutralising Shampoo, Multi, 16.9 Fl Oz - Image 1](https://m.media-amazon.com/images/I/51q6GkEIbTL.jpg) ## Questions & Answers **Q: What conditioner do you recommend using with this shampoo?** A: I use L'Oreal Total Repairs restoring conditioner. I only use the neutralizing shampoo about once every 2 weeks and use the Total repairs shampoo and conditioner about 2 or 3 times a week the rest of the time. My white hair is in great shape. **Q: The instructions aren't in english. how much do i use? how long do i leave in? how often should i use it? will it stain my shower?** A: I read the other reviews reporting that this shampoo does not stain the shower. Mine did stain and it took bleach to get it out. Now I am more careful about rinsing away little droplets immediately. **Q: Is this shampoo purple?** A: Yes, it is purple. **Q: I have salt and pepper hair (mostly salt) and I get hi-lights every 2-3 months. Will this shampoo hurt my professional hi-lights?** A: I used this product to help me transition from salt and Pepper with Highlights to my natural salt and pepper. It kept the brassiness out of my highlights. I have not completely transitioned to my natural color. I have gotten more compliments on my hair color since using this product than ever before. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best silver enhancing shampoo ever! *by D***R on January 14, 2021* I made a decision to not color my hair anymore (embrace my beautiful naturally curly hair and natural highlights) and I noticed in the last year, my hair has more silver than ever before but my previous black hair looked more brown, which was frustrating because it looked mousy and dull. This purple shampoo neutralizes any brassiness, making the dark hair look darker and richer and the silver hair brighter! Remember, purple neutralizes brassy gold tones. If you use a blue based shampoo, your hair will turn GREEN! This purple based shampoo is great and I also use Alberto VO5 Conditioning Hairdressing Gray or White or Silver Blonde Hair. I put the shampoo on my hair while it's dry, then add a little water and massage it in. Leave it on for about five minutes (be sure to get all your hair including your hairline), then rinse, rinse, rinse. This is more so for people with salt and pepper hair that is virgin hair and not treated with any chemicals. I imagine that people with whiter hair may not need to leave this on as long. I did not have any purple strands on my silver hairs. This shampoo did not stain my hands or nail polish but use gloves if you are concerned it may stain your skin. Use a dark towel because you will see the purple in the towel. This also works great on relaxed hair going silver gray or white. ### ⭐⭐⭐⭐⭐ Works better than advertised *by S***M on September 9, 2019* My white/gray hair was turning yellow. Aster exhaustive research I came across this product. After one use no more yellow just a bright white. Worth every penny. I am going to buy a 2nd bottle to insure that I always have one available. My hair is a few inches below my shoulders and only used about the size of a quarter, massaged in hair, let sit for a couple of minutes, rinsed well then applied same brand conditioner which I left in for about 5 minutes. Hair bright and shiny white, smooth, soft and manageable. Next 2 times I used regular shampoo and conditioner. No change in white brightness. Does not leave any purple tinge on hands or anywhere else. ### ⭐⭐⭐⭐⭐ Takes out the dull yellow *by C***T on October 21, 2020* My blonde is slowly moving toward silver/gray and I was looking for something to help take out the dull yellow patches that are still left in my hair. This shampoo works GREAT for me. I don't use it every day although I think it would be fine to do so. I am using it at least 3 times a week and saw a huge difference after the first week. My hair also feels softer and seems to dry quicker. I definitely recommend this shampoo. ## Frequently Bought Together - L’Oreal Professionnel Serie Expert Magnesium Silver Shampoo 500 ml - L’Oréal Professionnel SILVER conditioner 200 ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sk/products/43693797-loreal-paris-serie-expert-magnesium-silver-neutralising-shampoo-multi-16](https://www.desertcart.sk/products/43693797-loreal-paris-serie-expert-magnesium-silver-neutralising-shampoo-multi-16) --- *Product available on Desertcart Slovakia* *Store origin: SK* *Last updated: 2026-06-09*