---
product_id: 465615954
title: "W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer"
brand: "w7"
price: "€ 28.47"
currency: EUR
in_stock: true
reviews_count: 5
category: "W7"
url: https://www.desertcart.sk/products/465615954-w7-its-glow-prime-radiant-face-primer-hydrating-skin-blurring
store_origin: SK
region: Slovakia
---

# Pore-minimizing blur effect Watermelon extract infusion Hydrating formula W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer

**Brand:** w7
**Price:** € 28.47
**Availability:** ✅ In Stock

## Summary

> ✨ Glow up your routine with the primer everyone’s talking about! 🍉

## Quick Answers

- **What is this?** W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer by w7
- **How much does it cost?** € 28.47 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/465615954-w7-its-glow-prime-radiant-face-primer-hydrating-skin-blurring)

## Best For

- w7 enthusiasts

## Why This Product

- Trusted w7 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Glow Naturally:** Infused with watermelon extract and pink undertones for a radiant, fresh complexion.
- • **Lightweight Radiance:** Brown-nude cream with a quick-dry, non-greasy finish that suits every skin tone.
- • **Makeup’s Best Friend:** Enhances makeup longevity and ensures effortless application without stickiness.
- • **Cruelty-Free Confidence:** 100% cruelty-free formula designed by London pros, safe for all skin types.
- • **Flawless Base, Every Time:** Silky smooth primer that blurs pores and imperfections for a flawless canvas.

## Overview

W7 It's Glow Prime Radiant Face Primer is a hydrating, pore-minimizing cream infused with watermelon extract and pink undertones. Designed by professional makeup artists in London, this cruelty-free primer creates a smooth, radiant base that extends makeup wear and suits all skin types and tones.

## Description

The W7 It's Glow Prime Radiant Primer applies as smooth as silk to the skin, leaving a faux-filter base that blurs imperfections whilst boosting the natural complexion. Scented like watermelon, this brown-nude primer has pink undertones that blend to a light, glowing coverage.

Review: Très bien - J’aime beaucoup ce produit. Je m’en sers comme fond de teint dès le printemps. Et il est vegan. Légèrement pailleté, il ne colle pas, n’est pas gras.
Review: Luktar jätte gott - Denna är bra och håller sminket på plats!

## Features

- PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup
- MAKEUP PRIMER - Contains natural fruit extract to provide pink undertones that easily blend for a light naturally beautiful complexion. Making makeup easy to apply, stay in place and look great for longer
- HOW & WHEN TO USE - Apply after moisturizer but before your foundation. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top
- PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
- CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08FSSRNJJ |
| Best Sellers Rank | #300,233 in Beauty ( See Top 100 in Beauty ) #841 in Foundation Primers |
| Brand | W7 |
| Brand Name | W7 |
| Color | Brown |
| Colour | Brown |
| Container Type | Jar |
| Country as Labeled | Belarus |
| Coverage | Light to Medium |
| Customer Reviews | 4.2 out of 5 stars 553 Reviews |
| Finish Types | Radiant |
| Global Trade Identification Number | 05060669898924 |
| Item Form | Cream |
| Item Weight | 1 Grams |
| Item form | Cream |
| Manufacturer | Warpaint Cosmetics (2014) Ltd |
| Manufacturer Part Number | ITSGLOW-06 |
| Material Type Free | Cruelty Free |
| Model Number | ITSGLOW-06-FBA |
| Number of Items | 1 |
| Package Type Name | Jar |
| Product Benefits | Radiant skin, Minimizes pores, Improves makeup duration |
| Product benefits | Radiant skin, Minimizes pores, Improves makeup duration |
| Skin Tone | All |
| Skin Type | All |
| Skin tone | All |
| Skin type | All |
| Unit Count | 1 Count |

## Product Details

- **Colour:** Brown
- **Brand:** W7
- **Item form:** Cream
- **Product benefits:** Radiant skin, Minimizes pores, Improves makeup duration
- **Skin tone:** All

## Images

![W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer - Image 1](https://m.media-amazon.com/images/I/51HOPWXk05L.jpg)
![W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer - Image 2](https://m.media-amazon.com/images/I/61axtkcrMxL.jpg)
![W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer - Image 3](https://m.media-amazon.com/images/I/61NTIHxntpL.jpg)
![W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer - Image 4](https://m.media-amazon.com/images/I/71W8jtesQgL.jpg)
![W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer - Image 5](https://m.media-amazon.com/images/I/61Dix22ok9L.jpg)

## Questions & Answers

**Q: Quiero saber por favor si sirve para cualquier color de piel.**
A: Si es para cualquier color de piel 🥰

## Customer Reviews

### ⭐⭐⭐⭐ Très bien
*by N***E on 20 May 2026*

J’aime beaucoup ce produit. Je m’en sers comme fond de teint dès le printemps. Et il est vegan. Légèrement pailleté, il ne colle pas, n’est pas gras.

### ⭐⭐⭐⭐⭐ Luktar jätte gott
*by E***A on 27 June 2025*

Denna är bra och håller sminket på plats!

### ⭐⭐⭐⭐⭐ Great for mature skin
*by B***Y on 23 August 2026*

I have tried many primers and this is my favourite for mature skin. Gives a lovely sheen to the skin

## Frequently Bought Together

- W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer
- W7 Legend Foundation - Creamy Liquid Foundation for Poreless, Semi-Matte Medium Coverage - 28ml (Buff)
- W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup

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**Shop now:** [https://www.desertcart.sk/products/465615954-w7-its-glow-prime-radiant-face-primer-hydrating-skin-blurring](https://www.desertcart.sk/products/465615954-w7-its-glow-prime-radiant-face-primer-hydrating-skin-blurring)

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-10-12*