---
product_id: 472873456
title: "It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |"
brand: "it's pure"
price: "€ 70.52"
currency: EUR
in_stock: false
reviews_count: 5
url: https://www.desertcart.sk/products/472873456-its-pure-organic-henna-hair-dye-in-auburn-100-natural
store_origin: SK
region: Slovakia
---

# 100% Certified Organic Volumising & Strengthening Long-lasting Auburn Hue It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |

**Brand:** it's pure
**Price:** € 70.52
**Availability:** ❌ Out of Stock

## Summary

> 🌟 Turn heads with nature’s most vibrant auburn—shine bright, stay pure!

## Quick Answers

- **What is this?** It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | by it's pure
- **How much does it cost?** € 70.52 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/472873456-its-pure-organic-henna-hair-dye-in-auburn-100-natural)

## Best For

- it's pure enthusiasts

## Why This Product

- Trusted it's pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Boosts Hair Health:** Revitalises dry, damaged hair while adding volume and shine.
- • **Custom Auburn Glow:** Unique, natural auburn shade that evolves with your hair’s personality.
- • **Damage-Free Dyeing:** No ammonia, PPD, peroxide, or resorcinol—only pure plant-based care.
- • **Pure Organic Power:** First Soil Association Certified herbal hair dye for guilt-free glam.
- • **Allergy-Friendly Formula:** Vegan, gluten-free, and perfect for sensitive skin or allergy-prone scalps.

## Overview

It’s Pure Organic Henna Hair Dye in Auburn is a 100% natural, vegan, and gluten-free hair color powder, certified organic by The Soil Association. Free from harsh chemicals like ammonia, PPD, peroxide, and resorcinol, it delivers a unique, long-lasting auburn shade that enhances hair volume, strength, and shine while being gentle enough for all hair and skin types, including sensitive scalps.

## Description

Its Pure Organic Hair Dye in Auburn We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volumeIs your hair dye permanent? The longevity of the hair colours depend upon which shade you use and how porous your hair is. In terms of shades, the red shades are virtually permanent. The brown or black shades tend to last on average about 3 to 4 weeks on the roots, but they can become permanent on porous areas of your hair like the longer lengths of your hair.How do you use your henna hair dye? You can apply the paste with an applicator or tinting brush, but we recommend using just your gloved fingers to apply the paste. The true colour takes a few hours or even a day to develop. When you first rinse out the colour, it will often not be the full depth of colour, but it will gradually darken to its true colour, as the colour oxidises on your hair. It’s a bit like a cut apple - at first the apple is white and then as it oxidises in the air, it goes brown.

Review: Absolutely Brilliant! :)
Review: C'est fabuleux. - J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.

## Features

- ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume
- AUBURN HAIR DYE: It’s Pure auburn dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you
- PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants
- CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye!
- SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01HH3A4BM |
| Best Sellers Rank | #109,999 in Beauty ( See Top 100 in Beauty ) #266 in Hair Hennas |
| Brand | It's Pure |
| Brand Name | It's Pure |
| Color | Auburn |
| Colour | Auburn |
| Container Type | Bottle |
| Customer Reviews | 4.0 out of 5 stars 1,245 Reviews |
| Full Cure Time | 24 Hours |
| Global Trade Identification Number | 05060319461218 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Paste |
| Item Weight | 110 Grams |
| Item form | Paste |
| Manufacturer | It's Pure Organics |
| Material Features | Gluten Free, Natural, Organic |
| Material Type Free | Gluten Free |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Gentle on hair and strengthening |
| Product benefits | Gentle on hair and strengthening |
| Unit Count | 110 Grams |

## Product Details

- **Brand:** It's Pure
- **Colour:** Auburn
- **Item form:** Paste
- **Package information:** Bottle
- **Product benefits:** Gentle on hair and strengthening

## Images

![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 1](https://m.media-amazon.com/images/I/51u7Vxu3NaL.jpg)
![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 2](https://m.media-amazon.com/images/I/71avSsD2GWL.jpg)
![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 3](https://m.media-amazon.com/images/I/71cOwAZ8BeL.jpg)
![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 4](https://m.media-amazon.com/images/I/81ICDroUV2L.jpg)
![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 5](https://m.media-amazon.com/images/I/81yyA2OhahL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Absolutely Brilliant! :)
*by D***S on 25 November 2023*



### ⭐⭐⭐⭐⭐ C'est fabuleux.
*by R***L on 10 January 2023*

J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.

### ⭐ This taught me the hard way that science is our friend
*by S***N on 10 June 2025*



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- 3Pcs Hair Colouring Tools, Gezimetie Hair Dyeing Tool Set, Brush Double-sided Coloring Comb and Bowl Set Kit DIY Salon (3PCS)

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**Shop now:** [https://www.desertcart.sk/products/472873456-its-pure-organic-henna-hair-dye-in-auburn-100-natural](https://www.desertcart.sk/products/472873456-its-pure-organic-henna-hair-dye-in-auburn-100-natural)

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-02-19*