---
product_id: 47939051
title: "Directions Semi-Permanent Hair Color 88ml Tubs - LAVENDER"
brand: "la riche"
price: "€ 12.69"
currency: EUR
in_stock: true
reviews_count: 13
category: "La Riche"
url: https://www.desertcart.sk/products/47939051-directions-semi-permanent-hair-color-88ml-tubs-lavender
store_origin: SK
region: Slovakia
---

# semi-permanent, lasts weeks 100% vegan & cruelty-free 88ml vibrant cream Directions Semi-Permanent Hair Color 88ml Tubs - LAVENDER

**Brand:** la riche
**Price:** € 12.69
**Availability:** ✅ In Stock

## Summary

> 💜 Dare to Lavender: Color that speaks louder than words

## Quick Answers

- **What is this?** Directions Semi-Permanent Hair Color 88ml Tubs - LAVENDER by la riche
- **How much does it cost?** € 12.69 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/47939051-directions-semi-permanent-hair-color-88ml-tubs-lavender)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty:** Cruelty-free formula aligns with conscious lifestyle choices
- • **Gentle on Hair:** Ammonia, peroxide & PPD free for healthy, conditioned strands
- • **Mix & Match Magic:** Easily blend with other shades for unique, personalized hues
- • **Long-Lasting Impact:** Semi-permanent formula that fades gracefully over weeks
- • **Vibrant Lavender Pop:** Rich, bright color that turns heads instantly

## Overview

La Riche Directions Semi-Permanent Hair Color in Lavender offers a bold, vibrant shade in an 88ml cream tub. This vegan, cruelty-free formula is free from harsh chemicals like ammonia, peroxide, and PPD, conditioning your hair while delivering long-lasting color that fades beautifully. Ideal for chemically treated hair, it allows creative mixing with other shades for a personalized look, making it a favorite among trendsetters who want to stand out without compromise.

## Description

Product Description Directions semi permanent Lavender hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients vegane Haarfarbe P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1) Before use, we recommend that you do a skin test: La Riché Directions colour cream has been used by thousands of people over 30 years without side effects, but it is still best to perform. Apply small swabs of colour to the skin and leave it on for 20 minutes to half an hour. If there is no reaction, please proceed, otherwise rinse the product should not be used. For the first time, we also use highlight test; choose strand hair back of the head apply last two inches so that you know if meets your wishes before dyeing your entire hair. 2) Brighten up yours: Although it is possible to achieve untreated effects with beautiful effects, you will get better results if bleaching beforehand for brighter colours. We bleach sets as they contain everything that needs. Please use instructions when choosing your bleach. 3) Your must be clean grease-free, begins. Washes a pH neutral shampoo, treats conditioner, conditioner can affect absorption. Then dry towel ink brush by distributing along the entire length of each strand. The easiest way is to start working your neck forward to end the top strands in the front area of the head. It is helpful to have friend to help ensure that it is applied evenly. With comb can ensure cover is complete. 4) Let it work: should leave to work between 15 degrees, achieve optimal results. Quick removal can cause less luminous, long exposure to darker or different shades. The exact exposure time depends on you; usually thicker takes longer. 5) Rinses out: thoroughly warm, clean water. Do this shower head down, no dye face gets in. Once almost clear is done. Box Contains 1 x La Riche Directions Lavender Semi-Permanent Hair Colour 88 ml See more

Review: Lovely shade and worked on natural dark blonde - Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.
Review: Poppy Red- Lovely deep colour that doesn't fade easily - I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00AZ1K6DA |
| ASIN  | B00AZ1K6DA |
| Batteries | 1 A batteries required. |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | 3,870 in Beauty ( See Top 100 in Beauty ) 40 in Semi-Permanent Hair Colour |
| Brand | La Riche |
| Colour | LAVENDER |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.4 4.4 out of 5 stars (25,319) |
| Customer reviews | 4.4 4.4 out of 5 stars (25,319) |
| Date First Available | 16 Jun. 2009 |
| Department | womens |
| Department  | womens |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 5.5 x 5.5 x 7 centimetres |
| Item model number | 4207 |
| Item model number  | 4207 |
| Manufacturer | La Riche |
| Manufacturer  | La Riche |
| Package Weight | 0.11 Kilograms |
| Package dimensions | 6.3 x 5.2 x 5.1 centimetres |
| Product Dimensions | 5.5 x 5.5 x 7 cm; 110 g |
| Product Dimensions  | 5.5 x 5.5 x 7 cm; 110 g |
| Scent | Aucun |
| Speciality | Semi,Semi-permanent |
| Target audience | women |
| Volume | 100 Millilitres |

## Product Details

- **Brand:** La Riche
- **Colour:** LAVENDER
- **Hair type:** Color Treated
- **Item form:** Cream
- **Material Type Free:** Ammonia Free, Paraphenylenediamine Free, Peroxide Free
- **Material feature:** Cruelty Free, Gluten Free, Vegan
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Easy Application, Vegan Friendly
- **Unit count:** 1.0 Count

## Images

![Directions Semi-Permanent Hair Color 88ml Tubs - LAVENDER - Image 1](https://m.media-amazon.com/images/I/71WFzjfVdTL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Do you put it straight on your hair or do you mix it with something?**
A: If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed.

**Q: How long does it last?**
A: my pink one lasted over 2 months (faded but the colour stays long)

**Q: Can u put it on wet hair or dry? Please which is better**
A: You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick.

**Q: Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014**
A: HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lovely shade and worked on natural dark blonde
*by E***J on 10 September 2025*

Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.

### ⭐⭐⭐⭐⭐ Poppy Red- Lovely deep colour that doesn't fade easily
*by L***Y on 27 January 2019*

I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.

### ⭐⭐⭐⭐⭐ Excellent dye- highly pigmented
*by A***R on 31 July 2022*

Great dye- highly pigmented so nice strong colours. I have dark hair with some greys and tend to use Atlantic blue which initially will colour all my hair blue - my dark areas only reflect blue in the light but my greys are quite bright. I usually find that that the colour will gently fade and after around 6 washes my darker hair only holds a faint blue but my greys hold it for months! - as I am an older woman now I feel this is perfect for me and I don’t have to worry about lightening my hair with bleach.I frequently get complements on my colour but really I just bung it on (with gloves) and when I can be bothered I reapply. When using just make sure you apply a thick cream or Vaseline around your entire hairline and ears to prevent the colour from dying your skin as it is very hard to remove without scrubbing! I then dip a fine comb into the pot to scoop up approx dessert spoon of dye and then apply to separated section of hair by using my comb like a knife to spread it over the surface - I then will comb the section out repeatedly from root to tip to ensure even coverage. I have a short Bob so I find this quite easy but if you can get someone to help even better! I then leave for around 30mins before washing out, rinsing thoroughly just with water until it runs almost clear and then using a small amount of shampoo to remove the last of the dye. I then will sometimes use a conditioner but often not as I find that my hair tends to feel quite soft after dyeing. I will say that for a few nights you should not have a white pillowcase as the colour will transfer!(easily comes out in the wash) and also that your shower/bath will be blue too- again comes off when you clean hard! Also recommend laying down an old towel/sheet/newspaper on the floor to protect your floor from drips. Hair dye likes to try and get everywhere!

## Frequently Bought Together

- Directions Hair Colour - Lavender 88ml Tub
- Directions Hair Colour - Lilac 88ml Tub

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-03-16*