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🐾 Smart feeding, happy pets, stress-free life.
The Sure Petcare SureFeed Microchip Pet Feeder is a smart, selective-access feeder compatible with microchips and RFID collar tags. Designed for wet and dry food, its sealed lid locks in freshness and odors while keeping pests out. It supports up to 32 pets with easy one-button programming and runs on 4 C-cell batteries for up to 6 months. Ideal for multi-pet households managing diets, it comes with a 3-year warranty for lasting peace of mind.









| ASIN | B00O0UIPTY |
| Age Range Description | All Life Stages |
| Are Batteries Required | Yes |
| Batteries are Included | No |
| Best Sellers Rank | 3,159 in Pet Supplies ( See Top 100 in Pet Supplies ) 5 in Automatic Feeders for Cats |
| Brand | SureFlap |
| Brand Name | SureFlap |
| Breed Recommendation | Small, Medium Breeds |
| Capacity | 400 ml |
| Colour | White |
| Connectivity Technology | WiFi |
| Country Of Origin | China |
| Customer Reviews | 4.4 out of 5 stars 13,015 Reviews |
| Dog Breed Size | Medium |
| EU Spare Part Availability Duration | 1 Years |
| Global Trade Identification Number | 00812472020086, 05060180391324 |
| Included Components | 1 x RFID Collar Tag, 1 x Grey Bowl, 1 x Split Grey Bowl, 1 x Grey Mat |
| Item Dimensions L x W x H | 31L x 23W x 21.5H centimetres |
| Item Weight | 1.49 Kilograms |
| Manufacturer | Sure petcare |
| Manufacturer Part Number | 194705 |
| Material | Pet Feeder |
| Material Type | Pet Feeder |
| Model Number | 194705 |
| Number of Items | 1 |
| Number of Packs | 1 |
| Operation Mode | Electronic |
| Power Source | Battery Powered |
| Product Care Instructions | Hand Wash Only |
| Recommended Uses For Product | Multiple Pets |
| Recommended uses for product | Multiple Pets |
| Special Features | Microchip Sensor |
| Special feature | Microchip Sensor |
| Style | Standard Version |
| Target Species | ['Cat', 'Dog'] |
| Target species | ['Cat', 'Dog'] |
| UPC | 812472020086 |
B**P
Yeah, it’s good.
Wow. I have a skinny modern Siamese and a new rescue American Burmese. Siamese eat little and regulate their food. Burmese are a dustbin. My Burmese is getting fat. When I had only the Siamese, she had a dispenser so she had unlimited dry food. But of course her new cat sister thought it was Xmas. So something had to done, and this product seemed to be the answer. At 2 for £180 I took the plunge. The instructions supplied are pants. There is a download though. To save you some time, it’s easy. Put in the 4 batteries not supplied (😵) and it’s ready to go. Press the open button and fill up the bowl. Worth noting, there is a full bowl and a divider one included for two types of food. Place the rubber mat down. Underneath there is a switch. 1, 2 & 3. This is the speed the door closes when the cat is gone. It’s in about 10 second increments. Then press the + button and hold it down. The door opens. Place the tag supplied at the food bowl and it’s paired. The door closes. There is a training mode which opens the door in increments. The only thing explained in the supplied instructions. I didn’t use it. Both are orientals and figured it out fast. The movement is very quiet and both units work with only the paired tag. Apparently it works with the chip in the cat (if they are chipped) but I like the tag option. I presume pairing is the same but you have to grab the cat and get it to the bowl. For some that may not be easy 🤣 and in my opinion may stress them to the object. Anyway, it’s great. Not cheap but enables me to reduce my Burmese’s waistline and stop her stealing her sisters food. I like the accessories. You can get different coloured bowls and mats. Even a guard to stop clever cats getting under the door. We will see. It seals the bowls pretty well too. Stops flies and drying out. All in all, it’s great. If you need this, you are already sold.
S**N
Really good solution
This is working really well. My two kittens kept eating senior cats food making senior cat very grumpy. He has found this really easy to use, no training necessary just took to it straight away. Easy set up, took less than a minute. Kittens aren’t able to get into it at all. Even if a kitten goes near him at the time he’s eating it closes. Really happy with it. Only downside is it takes batteries rather than being rechargeable.
S**A
Scaredy cats can learn new tricks
Take one scaredy grey cat, who came to us as a rescue six years ago. She's lovely but she's a bit crazy and has a very odd relationship with food, often going to the food bowl just to check food is still there and then walks away without eating any. Then enter a second black kitten, who a year or so ago was teeny, confident and greedy, and is now confident, greedy and obese. We call her the shark, and in a previous life she was a Great White. She wants to eat all the food all the time. Actually the kitten has given our older cat a new lease of life, and whilst they have their catty moments, they are now famous friends. So how to solve the food imbalance? I was sceptical about the grey cat being able to use the feeder at all. It makes a little mechanical whirring noise when the flap opens (unnerving). The cat also has to stick its head through the loop, somewhat putting blinkers on. Blinkers that may obstruct the view of oncoming kittens. We didn't start off using the training mode, because we didn't want the kitten to get the idea she could eat out of it too. We thought we'd just go cold turkey, keeping the lid closed, and see how the older cat fared, although we did help her at meal times by opening the lid, watching over, and then when she was 'done' (e.g. two mouthfuls were eaten) we pressed the button to quickly close the lid so that the shark didn't eat everything left. There were some early concerted efforts on the younger cats part to use paws / claws / digging to uncover the flap, I'm pleased to say to no avail. Within less than a week old grey cat was a pro at using the bowl. Rather than joining in with the scoffing immediately at meal times, she often casually waits for everyone to finish and leave the kitchen, and then I will hear the flap move to denote that she's decided it's her turn for a snack in some peace and quiet. There were lots of times in the first week or two that I would hear the flap open, and then immediately close, and was worried it was because she'd lost her nerve. But I know that, before we got the feeder, actually our old grey cat would periodically 'check' on her food, so I would say don't immediately get disheartened if you hear/observe this happening. It may be that your nervous cat was always checking back and forth, without always eating, but you just didn't notice. I often work from home, and it's really nice to be able to hear her going for a snack from the next room. Old grey cat does the process of opening the flap on her own consistently now, and without fail she is scoffing most of her food every day (before she would still often have a bit left by the next mealtime, like she's leaving herself a back-up). So essentially the feeder allows our older cat to graze as she chooses, and whilst it doesn't solve her neurotic attitude to food, it does mean she doesn't go hungry and we can relax in that knowledge. Meanwhile there's signs that the 'kitten' (now 18 months and was nearing 5kg - ...5!!) has certainly stabilised her weight, and it seems to be starting to reduce a tiny bit. So time will tell. But for sure she doesn't get to eat both cats food all the time anymore so that must be a good thing. I don't write reviews for everything I buy - who has the time? But honestly I am converted to this feeder thing, it seems to be genius. Was our old grey cat thrilled at the concept to begin with? Absolutely not. But look, she likes her tuna food, and she likes to eat it at a rate of about one mouthful per hour during the day. And for that, she's willing to suffer a bit of indignity and stick her head under the loop bit of the feeder, and was even nice enough to not take our arms off when we had to pick her up to register her microchip at the start (it was all very easy to set up). And is it cheap? Again, clearly not. But in our case it works, and it's cheaper than cat diabetes / stroke / other obesity complications. And associated vet bills. Also, we would sometimes feel bad for the old grey cat if we thought she hadn't got enough food, and often open another packet of wet food and give her half to make sure she'd had some, and those packets aren't cheap. It seems very possible that the food we've saved will pay for this feeder over the course of a year or so. I uhmmed and ahheed for a while about getting one of these, but for our cats it has been great. I would advise cat owners with our problem to seriously consider it. And if you do decide to give it a go - best of luck!
A**N
Not perfect, but I'd recommend it
Works as intended so far. I am very happy with the purchase, not sure if I should have deducted a star for the drawbacks this device has, but you can just read and form your own opinion. Our cats are very scared rescues that get jumpy at the slightest movement and have never stopped hating moving toys or the vacuum robot. The "training mode" initially seemed to work, but that learning didn't stick and we eventually had to manually open the feeder at feeding time and give them a few days to get used to just eating out of it, with no extra movement. Then they both figured it out though, and while they are now (less than a week later) still suspicious of it, they got used to it impressively quickly. Our cats are dumb as rocks so if they can do it, I'm sure other cautious kitties can too. Complaints: 1. The food tray is quite deep, with steep sides. This isn't great for cats, who prefer shallow dishes. The 2nd tray provided is even worse since it just has a middle divider, leaving two small, deep compartments. This tends to lead to leftover kibble being pushed to the sides and the cats believing there is "no food" in the dish anymore and not eating all of it. I'm thinking about making a kind of inlay to make it a shallow dish, but it's of course a pain to figure out how to make that food-safe, washable and fit properly etc. I wish that was at least an optional thing you could buy extra, or something. 2. The lid stays open for quite a long time after the cat has left, maybe 10 seconds or so. This might make it not work for your cats, if one of them is very bossy and likely to butt in and grab a mouthful quickly. Our cats aren't like that so I'm not worried about it, and it is nice for shy cats to have more time and not be in danger of the lid shutting on their mouth.
A**M
Extremely pleased!!
This is a wonderful device that works perfectly and is very hard to find fault with. I bought it because my elderly cat was having his food stolen by a neighbour's cat and this exceeded all my expectations. It appears to have been improved too, as earlier reviews mention a noisy motor, which can scare cats, but mine is virtually silent. Some reviews also mention how cats can steal food from the side when it is open. But mine has clear plastic screens which help prevent this. Not only does this ensure my cat has the food he wants and the medication he needs, but, because he used to wake me up when there was no food available in the middle of the night, it means I get to sleep better too! It also provides mental stimulation as the cat learns to use it. It did take my cat a little while to get used to it but a cat's natural curiosity helps and it is well worth persevering. It has a training mode which also helps, but my top tip is to put some treats on the front tray. When the cat eats the treats, the main compartment opens and the cat gets a nice surprise that food becomes available! I also recommend setting the switch on the bottom to the slowest closing setting at first. This ensures it stays open for at least 20-30 seconds after the cat moves away so it stays open if the cat picks up some food to eat on the floor, as mine often does, or it just backs away temporarily to gain confidence. But after a while, the natural caution subsides and the cat is happy to use it. I'm summary, I can't recommend it enough. It is fairly compact, feels well constructed and does exactly what it is supposed to do. I only have one cat but I can imagine it is great for multi cat households where one cat needs special food or medicine. Perfect!! UPDATE: I have had this for over 6 months now and I still love it. It is working perfectly and is still on its first set of batteries despite being used several times every day. The neighbour's cat hardly comes in any more because he knows he can't get the food. And my cat is a pro at using it now. I still leave treats on the front tray as a reminder but the sweetest thing ever is when he pretends to eat the treats but pulls back at the last minute, waiting for it to open. It is like he thinks he is tricking it! I can't fault this at all!
S**H
Perfect solution for our 2 cats
We have had a Sureflap cat flap for a few years which has worked really well, but recently needed a spare part. Having contacted Sure Petcare to order this we found them so friendly and helpful and at this time also came across the SureFeed product on their website. We have 2 cats, one of which can only tolerate certain hypoallergenic cat food, if she manages to pinch any of our male cats food she is sick and can have problems for days after. So, we were having to separate them, give them multiple, small meals each day, check they had finished all their food, so there was none of his food she could eat. We were also having to give our male cat her more expensive food at times we couldn't wait around to watch them eat. When we left food down and weren't around, each cat would at times eat each others food, so we had no idea how much each cat was eating. Both of them were starting to get to the limit of their healthy weight too. We were concerned about the cost of these feeders and whether our cats, who are both very nervous with any noise and movement, would happily get used to using these. It was reassuring reading other positive reviews, so we decided to try. Initially both cats were very cautious going near the feeders. We started by putting the bowl near the feeder, then moved the bowl onto the mat area for 2-3 days, before putting into the proper bowl section. We did this for at least a week before trying the training modes which started with a small amount of movement. The first time we tried this and the lid moved our male cat shot about 3 foot backwards into the air and refused to go anywhere near it for a day, even when he was hungry. We did cave in after a while though and feed him near the feeder again with no movement. Our female cat had a similar but not quite so extreme reaction, and she got used to the feeder quicker, I think it was 2 weeks before she was totally used to it. We persisted with our male cat, giving him his absolute favourite snacks, when he was really hungry, on the first training mode for a week, sitting next to him while he ate mostly. After a week he did get used to the movement so we moved onto the other training modes. He moved through these in a week, so overall it took him around 3 weeks to get used to it. Given how he reacted in the first 2 weeks we were surprised he is now using it so happily. It works so well we know exactly how much they are eating and don't have to worry about them eating each others food. It is marginally more time consuming than our previous, dishwashable ceramic bowls, as these surefeed bowls are not dishwasher proof; it would be really great if they made some dishwashable ones. Also, the rest of the unit can only be wiped clean and does need bits of food, which the cats have dropped on the surrounds, wiping off, although we mainly use dry food so this isn't too bad. On the plus side it's also nice knowing flies can't land on their food. There is the cost of the four C batteries too, we bought a large pack of Duracell ones for just over £1 each, we've only had this feeder for a month, but I am hoping they will last a long time. The only other slight issue was that our male cat seems to have to stand nearer the food tray and for marginally longer for the lid to open, which was an issue when we was getting used to it but doesn't seem a problem now, maybe this is to do with where in his neck his identichip is positioned, not sure. Overall, this has solved all the problems we had and I would highly recommend it if your cats have special diets and/or you want to control the amount of food each cat is eating in multi-cat households.
S**S
Outstanding feeder, now an essential.
We purchased two of these cat feeders to solve a specific problem, which it solved and unexpectedly, it also solved two other problems. We took on a rescue cat, with her kitten from the Cats Protection League in 2012. We knew we might have a few issues with a neglected & ill-treated cat, but we were not expecting the cat to eat all of her food and then eating all her kitten’s food. We had to intervene and very quickly got to the stage where the kitten would be fed in the kitchen, then when she had enough to eat, the mother would be fed. The mother will then eat her own food and what was left of the kitten’s food. As the kitten matured, we would warn off the mother from her daughter's food (a hard stare worked) and we managed to arrive at a point where the kitten got enough food, but the mother was getting too fat. The vet did not view this as a problem, but health problems would be coming if we did not act soon. The mother was too fat to clean her own back and we had to brush her, so action was required before health conditions from over-eating arrived. We moved house, where we had fields at the back of our house and this led to many flies landing on the cat food, which was clearly not good. The wet food would also dry out and would become inedible. We got these cat feeders from Amazon and used the two sided bowls, one for dry food, the other side for wet. We spent about 3 weeks training the cats with the training modes within the cat feeder, which made progress easy, but steady. This was all worth it, the food is covered and the flies cannot get to it, but more importantly, the mother cat only gets her share, she is losing weight and her daughter no longer has to eat all her food at once, or face the reality of losing most of it. The cats are now relaxed as the feeder lids open and they eat their food happily. The wet food is fresher and you can see that it retains moisture throughout the day, as condensation forms on the inside of the lid, which the food fresher most of the day. This has been a very effective device to keep our cats healthy & happy. It is battery operated, so it can be sited anywhere in the home. Setting up was easy, the instructions were easy to follow and helped a great deal. We knew that taking on an ill-treated cat would come with issues (photographs after her rescue show a very skinny & scared cat), her over-eating is clearly the result of cruelty and not a reflection of her true self. Things have progressed well, she can now clean her own back. Incidentally, it took two years with us before she would purr, so the neglect and ill-treatment cast a long shadow for her and this feeder is putting to rest the last vestiges of that long shadow.
A**R
Don't buy if you don't want to use collars
I purchased this on black Friday event and it took over a month to arrive. When it arrived the only batteries that I had available were from my shower radio and the unit immediately started flashing red to indicate the battery level was too low so we had to purchase some new batteries from Amazon. In the meantime we decided to play around with the unit learn the controls and all of the manual is online. Despite having used the online tool to check the microchip and whether it would work with this device, it doesn't. When I contacted customer service explaining the behavior that the unit displayed where it learned the cats microchip before the batteries were replaced and then wouldn't after the batteries replaced they stated it is because their there microchip reader is known to not comply with the new microchips! None of this information has been declared on the website none of this information has been declared on their Amazon advert and I was told to persevere use a piece of cardboard they sent me to measure sensitivity, changed the settings and then to "wait until your kitten has grown up!" Understandably I'm a disgruntled customer who spent 80 pounds on a feeder that doesn't work with no promise of a discount, partial refund, replacement or anything else despite having done absolutely everything that customer service have told me to do! Every time I've contacted them they've reiterated the same template response which is to go and check with your vet that the microchip is working, we did check with the vet and the microchips reading fine. So the fact that the microchip information that I entered on the website is misleading and it doesn't work is frustrating. I could have saved myself an awful lot of money by using one that has a dongle attached to a collar it's now cost me extra money purchasing collars for a kitten that is due to grow out of them and a lot of my time and patience trying to train the kitten and use their pieces of cardboard with sensors and things and reprogramming everything. I'm not satisfied with my purchase. I'm not getting a refund and I've not been allowed to send the item back. So proceed with caution if you've got a brand new microchip and be prepared to have to pay for replacement collar tags if your kitten or your cat loses their collar when they're out and about! The ease of cleaning I don't rate it very good for ease of cleaning there's lots of nooks and crannies for cloths and things to get snagged on it's very difficult to get into some of the crevices it's something that I have to wipe down every single time that I replace her food and there's no option prior to purchase thing to swap the bowl and maps for a different color these are available on their website and extortionate price of nearly £20. The item makes a small noise when it opens and closes it's not very loud I would say about 20 decibels of noise. Size of the unit is slightly larger than food bowls that you would use normally with the handle being similar in height to the width. So ensure you have about 15cm square of space to place with front access. There's also an additional option to purchase a back cover in order to protect the food and the lid once it's open from other multiple pets trying to access the food bowl I'm not really sure why this didn't come as a free optional item but again as you imagine this is also a very expensive add-on that you would need to purchase separately.
A**R
Immediately stopped working
It is a very expensive plastic cup if it is not going to work properly. I tried calling the customer service number but the line did not exist. I spoke with the chat bot and I am waiting to be contacted. Meanwhile, my initial excitement about the product is completely gone now. I am feeling stressed for having paid hundreds of usd for a product which did not last 3 months.
D**L
Works good
Very good feeder that open only for the specific pet. It door will brake if someone forcefully tries to open it, be sure to teach everyone in the household to open it with the big green button on the back.
C**D
Enorme Erleichterung in Mehrkatzenhaushalten
Der Futterautomat war für mich eine der sinnvollsten Anschaffungen für den Katzenhaushalt. Gerade wenn mehrere Katzen zusammenleben und unterschiedliche Futterbedürfnisse haben, kann er viele Probleme lösen, die mit normalen Futternäpfen kaum zu vermeiden sind. Der größte Vorteil ist natürlich die Mikrochip-Erkennung. Jede Katze hat nur Zugriff auf ihr eigenes Futter, wodurch Futterdiebstahl zuverlässig verhindert wird. Besonders bei Katzen, die unterschiedlich schnell fressen, ist das eine enorme Erleichterung. Eine Katze kann sich Zeit lassen, ohne dass das Futter von einer anderen Katze weggeputzt wird. Auch bei medizinisch bedingten Futtervorgaben ist der Automat äußerst hilfreich. Wenn eine Katze beispielsweise spezielles Diät-, Nieren- oder Allergiefutter benötigt und die anderen Tiere normales Futter bekommen, lässt sich die Fütterung deutlich einfacher und sicherer organisieren. Man muss nicht ständig kontrollieren, wer aus welchem Napf frisst. Die Einrichtung war unkompliziert und die Erkennung des Mikrochips funktioniert zuverlässig. Der Deckel öffnet und schließt sauber, sodass das Futter geschützt bleibt. Gerade bei Nassfutter ist außerdem angenehm, dass es durch den geschlossenen Deckel länger frisch wirkt. Die Verarbeitung macht insgesamt einen hochwertigen Eindruck und das Gerät hat sich bei mir im Alltag als zuverlässig erwiesen. Fazit: Für Haushalte mit mehreren Katzen ist der Futterautomat eine enorme Hilfe. Er verhindert Futterdiebstahl, ermöglicht eine individuelle Fütterung und erleichtert den Alltag besonders dann, wenn einzelne Tiere spezielles Futter benötigen. Für mich eines der praktischsten Produkte, die ich bislang für meine Katzen gekauft habe.
J**A
Recomendado
De momento funciona estupendamente. Tenemos dos gatos. La gata no ha necesitado ni el modo entrenamiento, lo aprendió súper rápido. Con el gato está costando un poco más, pero porque es especial y le cuestan los cambios. No hemos podido ni probar el modo entrenamiento porque directamente espera a que le demos la comida en la boca y, lamentablemente, no podemos tener paciencia y esperar a que él coma porque está enfermo y no puede perder peso. Ojalá con los días lo logremos. Es cierto que las placas para collar son quizá demasiado grandes, pero funcionan bien.
G**Y
2頭飼いの治療食にいい!
猫2頭飼いです。メタボ雄猫のダイエット用に購入しました。雌猫のご飯を奪ってしまいドンドン太っていき困っていましたが、 シェアーフィーダーを雌猫に使用したところ、メタボ猫が雌猫の餌を奪えなくなったので、食事調整ができてこの一ヶ月で体重が8.76kg→8.435kg に減量できました。目標は1年後6kg 台なので、期待できます。 お値段は高いと思いましたが、メタボ猫の成人病ならぬ成猫病のオンパレードになってしまい(現在内蔵脂肪、気道狭窄で喘息、関節炎、膀胱結石)こちらの症状改善が期待できるので、改善できるのでしたらありがたい品です。
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