Manic PanicAmplified Cream Formula - Ultra Violet Blue

Really good product! Resistant to washed and very vibrant!!

It is a semi permanent dye so it will wash out considerably over time. I re dye my hair every couple of months (bleach the roots ect too so the colour is more vibrant), and have been doing so for nearly a year and my hair is still healthy so as far as damage goes it's very minimal.

I'm always chopping and changing my hair colour, and this was the first time I used manic panic and I chose the AMPLIFIED AFTER MIDNIGHT BLUE DYE. The advice is always to pre lighten the hair, with bleach if needed.I decided against this has I had already pre lightened my hair (but not bleach) when I dyed it pink 4 month's ago. And couldn't be bothered to wait for the pink to totally fade and start right from the beginning. Blah, blah.Being an insomniac (and impatient) was an advantage for when trawling through the Internet and YouTube looking for advice on dying straight over the pink. The majority outcome was not to as it would be a yucky colour . But I found 1 video that did take that risk and it turned out beautifully. So I decided to take the plunge.I put on cheap plastic gloves (my advice is to use washing up gloves (I wish I had. And make sure that they are ones you won't want to use again lol)), which did tear hence my lovely blue hands. And smothered protelium jelly around my hairline and top of my ears. This is a messy process and preparation is everything.I emptied the contents into a bowel and added a squirt of WHITE coloured hair contiditioner just to lighten it a tad. And applied it starting at my roots. Once fully covered I got clingfilm piled my hair on top of my head and wrapped it in the clingfilm and left it for 3 hours (manic panic advice is 30 mins, but I've found for myself, the longer the better). As you can see (my pic's aren't the best as I'm not the most photogenic), the only way I can describe the outcome is WOW!!! WOW!!! It looks so much better in 'real life'.The blue obviously has attached itself to the pink and the rest of my virgin hair a blackish colour, which thankfully covered my natural sparkly bits.When I wash it next, I will use cool, even cold water, if I'm feeling brave and colour saving shampoo/conditioner. And in between washes dry shampoo (which is my new best friend and should be yours too), as every wash reduces the colour and vibrancy. So I wash my hair once or twice a week.I've had so many compliments the most I've had with any colour.I gave 3* stars for long lasting as I've only been blue a week, so time will tell.I would recommend this colour and brand, and I can't wait for when I try another colour in a few months x

When it says ultra-violet blue, just assume a very bright blue! More electric blue with no purple tones. Good saturation of colour though.

Not true to the photos, it's mostly blue with the tiniest hint of purple. Not what I was looking for unfortunately. The photos on the listing looked perfect :(

Amazing dye easy to use and product came very quickly

Looked great initially - blue even on my light brown hair. It ruined my hair over the longer term so PLEASE AVOID3 months later and after using two colour remover... my hair are clearly stained blue/green to the cuticle. My hairdresser did a test before a balayage and confirmed that if I would lift the colour of my hair it comes out plain green.The whole point of a semi-permanent colour is that it is supposed to wash away with shampoos. However I didn't know that it's very common for blue colours to permanently stain (not dye) the hair all the way to the cuticle. The only thing I can do now is wait and use a copper toner to get my hair closer to a brown.UPDATE ONE YEAR AFTER APPLICATION: I was able to recover a more natural brown hair colour using lots of red and copper toners, but I just did a strand test by my hairdresser as I'd like to go blonde and MY HAIR ARE STILL STAINED! It is actually preventing the bleach from working. Really unacceptable.

This is truly longer lasting than the normal manic panic blue that I have used. Will definitely be buying again!