---
product_id: 49062176
title: "La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink"
brand: "directions"
price: "€ 18.53"
currency: EUR
in_stock: true
reviews_count: 8
category: "Directions"
url: https://www.desertcart.sk/products/49062176-la-riche-directions-semi-permanent-conditioning-hair-colour-89ml-pastel
store_origin: SK
region: Slovakia
---

# Lasts 2-3 weeks vibrant 100% ammonia & peroxide free Conditioning cream formula La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink

**Brand:** directions
**Price:** € 18.53
**Availability:** ✅ In Stock

## Summary

> 🌸 Pastel perfection that conditions as it colours—because your hair deserves the spotlight.

## Quick Answers

- **What is this?** La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink by directions
- **How much does it cost?** € 18.53 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/49062176-la-riche-directions-semi-permanent-conditioning-hair-colour-89ml-pastel)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle Yet Effective:** Free from ammonia, peroxide, and PPD, this hair colour nourishes while it transforms, ideal for sensitive scalps and chemically treated hair.
- • **Vibrant Pastel Power:** Semi-permanent formula delivers dreamy pastel pink hues that last up to 3 weeks, perfect for fresh, bold looks without commitment.
- • **Customizable Colour Play:** Mix with other Directions shades or dilute with conditioner to create your own signature pastel palette—stand out with personalized style.
- • **Salon-Quality Conditioning:** Infused with conditioning agents that leave hair soft, shiny, and healthy-looking after every application.
- • **Effortless Application & Fade:** No gloves or mess needed; fades gracefully over 4-5 weeks, so you can switch up your vibe without damage or hassle.

## Overview

La Riche Directions Semi-Permanent Conditioning Hair Colour in Pastel Pink is a 100% ammonia and peroxide-free cream formula designed for chemically treated hair. It delivers vibrant, long-lasting pastel pink tones with a conditioning effect that keeps hair soft and healthy. Easy to apply and fade-friendly, it offers customizable colour mixing for unique, salon-quality results at home.

## Description

Product Description Directions semi permanent Pastel Pink hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben HC Yellow 4, Basic Orange 31, Basic Violet, Basic Red 51, CI60730, CI 56059, HC Blue 15, CI425. 20 P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Comb dye: colour hair tint cream - the original product from England. La Riché Directions hair dye semi-permanent for use without time of effect, from the colour enhancement effect on natural hair to the ultra space for bleached hair. Red, mandarin, flamingo pink and plum are universally applicable. Light red shades and other shades require highlighting or full brightening. Two-stage processing for good results. Basic dye: gently comb into washed, dry hair, rinse immediately, dry with a towel. Final dye: comb the paint, immediately dry hot, correct cavities correctly, dry dry, rinse at low temperature. Bleach dyed hair for 5 minutes. Use shampoo for deep cleansing. Use Ebony shades to create the base and the final shade See more

Review: Really easy way to tone balayage - I’ve got naturally porous, curly mid-brown hair that had balayage bleach a year ago (before going for BRIGHT colours). Since then it’s been badly sun damaged and was a rather brassy bleached out look. I used the pastel pink aiming for a rose gold effect and its perfect. It doesn’t dye all of my hair, just the palest blonde strands, which combines really nicely with my natural golden sun-bleached brown. So easy to apply - I coat mid- lengths to ends, plus the lighter areas around my face, with my hair dry, then comb it through and leave tied back for a couple of hours, then rinse and condition. The pale colour means I don’t need gloves or a protective towel, and there’s no drips or mess. One pot is just the right amount for my mid-back length hair (when straight) starting at around my ears, if I needed to do all of my hair I’d need two pots. The tone lasted well for 2-3 weeks before fading, and was mostly gone after 5 weeks (I only way my hair once a week). My second application after 5 weeks looks stronger as my hair condition has improved (after leaving a warm climate). Love the minimal smell as I’m hypersensitive. I’ve been using directions for close to 25 years now, since my teens, and it’s never disappointed but this is definitely the easiest colour I’ve used. One friend couldn’t believe it wasn’t a salon dye job because it works so well. I’d really recommend it if you’re bored of your balayage and want to soften yellow tones.
Review: Favourite Semi-permanent dye - I dye my hair about every 3 weeks and I've had my hair every colour of the rainbow and I've used multiple hair dye brands (manic panic, schwarzkopf, crazy colour) but I think la riche Directions is probably my favourite. The colours are always really vibrant and true to the shade shown and also its super easy to mix them to create custom colours which I absolutely love doing and also diluting them with white conditioner helps achieve really nice, softer, more pastel colours (The photo is of la riche directions in cerise and violet that i diluted with conditioner on bleached hair) My hair always feels amazing after I've put this in and it smells good too. It tends to last about a week before it begins to fade but it fades fairly slowly for me so lasts about 4-5 weeks before the majority of the colour is gone but its also not super stubborn so if you need to get it out faster then its not a nightmare like manic panic had been for me in the past. I've used it on my natural colour hair (light brown) and bleached hair and the colours are just as nice on unbleached hair but obviously darker and not quite as vibrant. I would definitely recommend

## Features

- Long-lasting semi-permanent hair colour
- Best applied to chemically treated hair
- It has a great conditioning effect

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004RB2GZ0 |
| ASIN  | B004RB2GZ0 |
| Batteries | 1 A batteries required. |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | 13,363 in Beauty ( See Top 100 in Beauty ) 107 in Semi-Permanent Hair Colour |
| Brand | Directions |
| Colour | PASTEL PINK |
| Customer Reviews | 4.1 4.1 out of 5 stars (8,662) |
| Customer reviews | 4.1 4.1 out of 5 stars (8,662) |
| Date First Available | 16 Jun. 2009 |
| Department | Women |
| Department  | Women |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 50 x 58 x 52 millimetres |
| Item model number | 183 |
| Item model number  | 183 |
| Item weight | 0.11 Kilograms |
| Manufacturer | La Riche |
| Manufacturer  | La Riche |
| Package Weight | 0.14 Kilograms |
| Package dimensions | 6.4 x 5.1 x 5 centimetres |
| Product Dimensions | 5 x 5.8 x 5.2 cm; 110 g |
| Product Dimensions  | 5 x 5.8 x 5.2 cm; 110 g |
| Skin type | combination |
| Speciality | Semi-permanent |
| Target audience | Women's |
| Volume | 88 Millilitres |

## Product Details

- **Brand:** Directions
- **Colour:** PASTEL PINK
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Vegan Free
- **Material feature:** Vegan
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Improved and easy to use formula
- **Unit count:** 88.0 millilitre(s)

## Images

![La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink - Image 1](https://m.media-amazon.com/images/I/61r0t8Q5nHL.jpg)
![La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink - Image 2](https://m.media-amazon.com/images/I/518jCgL6vCL.jpg)
![La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink - Image 3](https://m.media-amazon.com/images/I/41rU1bqA+3L.jpg)
![La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink - Image 4](https://m.media-amazon.com/images/I/717lLI0H1BL.jpg)
![La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink - Image 5](https://m.media-amazon.com/images/I/61L9OtnGceL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is it easy to put on? What is the consistency?**
A: Hi, it is very easy to apply, although we would recommend either a pair of plastic gloves or a hair dye brush to avoid the due staining your hands. The consistency is a thick gel. Kind Regards, Xtras

**Q: Do you have to mix this with something (i.e. developer), or is this product good to go, as is?**
A: Use as is.

**Q: Is the pastle pink actually rose gold?**
A: Hi, the colour will vary depending on the colour of your hair before you put it on - however on very light hair this will be a pastel pink colour. Kind Regards, Xtras

**Q: I have strawberry blonde hair. Will I be able to see the pink dye?**
A: The pastel pink probably wouldn't show up very well except a strong tinting on strawberry blonde. A darker pink may show better, or better yet, just bleach the hair lightly. If you really don't wish to bleach, the color 'Dark tulip' looks very red in the jar, but when it colors the hair, it looks a dark pink/fuschia color and the time it's left on changes how dark it is. It's very pigmented.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Really easy way to tone balayage
*by A***M on 30 June 2022*

I’ve got naturally porous, curly mid-brown hair that had balayage bleach a year ago (before going for BRIGHT colours). Since then it’s been badly sun damaged and was a rather brassy bleached out look. I used the pastel pink aiming for a rose gold effect and its perfect. It doesn’t dye all of my hair, just the palest blonde strands, which combines really nicely with my natural golden sun-bleached brown. So easy to apply - I coat mid- lengths to ends, plus the lighter areas around my face, with my hair dry, then comb it through and leave tied back for a couple of hours, then rinse and condition. The pale colour means I don’t need gloves or a protective towel, and there’s no drips or mess. One pot is just the right amount for my mid-back length hair (when straight) starting at around my ears, if I needed to do all of my hair I’d need two pots. The tone lasted well for 2-3 weeks before fading, and was mostly gone after 5 weeks (I only way my hair once a week). My second application after 5 weeks looks stronger as my hair condition has improved (after leaving a warm climate). Love the minimal smell as I’m hypersensitive. I’ve been using directions for close to 25 years now, since my teens, and it’s never disappointed but this is definitely the easiest colour I’ve used. One friend couldn’t believe it wasn’t a salon dye job because it works so well. I’d really recommend it if you’re bored of your balayage and want to soften yellow tones.

### ⭐⭐⭐⭐⭐ Favourite Semi-permanent dye
*by F***E on 3 July 2017*

I dye my hair about every 3 weeks and I've had my hair every colour of the rainbow and I've used multiple hair dye brands (manic panic, schwarzkopf, crazy colour) but I think la riche Directions is probably my favourite. The colours are always really vibrant and true to the shade shown and also its super easy to mix them to create custom colours which I absolutely love doing and also diluting them with white conditioner helps achieve really nice, softer, more pastel colours (The photo is of la riche directions in cerise and violet that i diluted with conditioner on bleached hair) My hair always feels amazing after I've put this in and it smells good too. It tends to last about a week before it begins to fade but it fades fairly slowly for me so lasts about 4-5 weeks before the majority of the colour is gone but its also not super stubborn so if you need to get it out faster then its not a nightmare like manic panic had been for me in the past. I've used it on my natural colour hair (light brown) and bleached hair and the colours are just as nice on unbleached hair but obviously darker and not quite as vibrant. I would definitely recommend

### ⭐⭐⭐⭐⭐ Not for the faint hearted..or pink haters!
*by C***T on 5 May 2018*

Oh my word! This has to be the strongest colour in the world,and I am no stranger to the Directions colours.I was aiming for a hint of pink in my hair which is fighting a battle with the bleach.I was trying to be kind and only used 30% vol developer,but it backfired and I got the dreaded yellow roots on much lighter mid to end section,and was bored of playing russian roulette with purple this that and the other to try and even things out,so I went and tinted the rest darker to match and thought,I know,a bit of pink will make a change..... So this dark tulip arrived and I was in love.A proper pink,not a bit of orange in sight (Its a thing I have,blame my brother,I hate orange red) I always mix Directions with a bit (OKI a lot) of conditioner at first,just to get a feel for the colour,this possibly saved my life (Joke...maybe) In a wild reckless moment I dollopped conditioner on my hand,dipped my ring finger almost to the end of the nail (See,daring stuff) and introduced deep tulip to some deep creamy mounds of conditioner.Then everything went very quiet. As my finger escaped there was a deep trail of proper pink.Proper STRONG pink.I rubbed my hands together and OH MY ......(use your imagination,and yes it rhymes with look) my hands turned deep pink.Deep,deep pink. Well I had to did'nt I? I could not waste this amazingly pink goo.I slapped both hands on my head and the pink kind of ran through my fingers,all the way to the ends of my hair.I was not wearing gloves and thats when I saw my hands and panicked,they too where the deepest pink....so what the heck was on my near white recently bleached hair??You have never seen me get the shower blasting so fast before. So now,about a week later,the palms of my hands had an entertaing day or so,but nothing big,my hair on the other hand..WOW.

## Frequently Bought Together

- La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink
- DIRECTIONS Flamingo Pink Semi-Permanent Hair Colour - 88ml Tub
- 4x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Carnation Pink

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-03-10*