Is this product contain optical brighteners?

No, Woolite products don't have optical brighteners in them.

Is this product really as good as advertised?

Yes, it's really great for cleaning well while protecting fabric, elastic, etc. and keeping them from stretching out. Clothes come out very soft with a pleasant, very mild scent. My clothes last a lot longer when I wash them with Woolite. To me that's money saved, even if Woolite is a lot more expensive than what you'd pay for the "rougher" laundry liquids.

I have never used it on silk, but I use it on almost everything else. If you can wash it in cold water, I would assume you could use it on silk on the gentle cycle. Hope this helps.

What makes this “he” ok while original woolite is not? If I watered down my original woolite would it be safe for my “he” machine?

Because HE (High Efficiency) machines require a low-sudsing detergent, it is recommended that a HE detergent, is used in these machines. Excess foam can prevent proper tumbling action and therefore reduce cleaning. Also, the tumble action of front-loading, high efficiency washers creates more suds than the agitator actions of traditional washers. Woolite® brand detergents are safe for use in High Efficiency (HE) washing machines when they bear an HE symbol on the product label. We do not recommend using a diluted regular detergent in a HE machine. Before laundering any garment, in addition to following the instructions on our product's label, we recommend that you carefully read and follow the manufacturers' instructions on the care label sewn inside the garment and always follow the directions for use in the owner's manual for the washing machine.

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🧺 Elevate your laundry game—protect, refresh, and impress every wash!

COLD WATER POWER CLEAN - Delivers a deep, gentle clean even in cold water, saving energy without sacrificing performance.
LIGHT FRESH SCENT BOOST - Adds a subtle, refreshing fragrance that keeps your clothes smelling clean without overpowering.
LONG LASTING FABRIC DEFENSE - Shields your favorite clothes from fading, pilling, and stretching for up to 20 washes—keep your wardrobe fresh and flawless.
VERSATILE LAUNDRY ESSENTIAL - Ideal for everything from yoga pants to delicate blouses and jeans, ensuring every load looks like new.
GENTLE YET EFFECTIVE FORMULA - Free from optical brighteners, phosphates, bleach, and dyes—perfect for sensitive skin and all fabric types.

Woolite Damage Defense Liquid Laundry Detergent offers a powerful yet gentle clean that protects fabrics from fading, pilling, and stretching for up to 20 washes. Its formula works effectively in both cold and regular water cycles, is free from harsh chemicals, and leaves clothes with a light fresh scent. Perfect for maintaining the look and feel of your favorite garments, this 50 fl oz bottle covers 33 loads and is designed for all machine washable fabrics.

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