---
product_id: 49703926
title: "Preference Dark Auburn"
brand: "l'oreal paris"
price: "€ 71.59"
currency: EUR
in_stock: true
reviews_count: 7
category: "L'oreal Paris"
url: https://www.desertcart.sk/products/49703926-preference-dark-auburn
store_origin: SK
region: Slovakia
---

# 50+ luminous shades for signature style Fade-Defying Color & Shine System 30-minute salon-quality application Preference Dark Auburn

**Brand:** l'oreal paris
**Price:** € 71.59
**Availability:** ✅ In Stock

## Summary

> 🔥 Turn heads with Dark Auburn brilliance that lasts and shines! 💇‍♀️

## Quick Answers

- **What is this?** Preference Dark Auburn by l'oreal paris
- **How much does it cost?** € 71.59 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/49703926-preference-dark-auburn)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Signature Shade Selection:** Choose from over 50 luminous shades, including the rich Dark Auburn, to express your unique style and stand out confidently.
- • **Salon-Quality Conditioning:** Infused with Care Supreme Conditioning treatment to nourish and protect hair, leaving it silky smooth and radiant.
- • **Effortless At-Home Application:** Simple 4-step process with a creamy gel formula that ensures even coverage from root to tip in just 30 minutes.
- • **Trusted Beauty Icon Since 1973:** Join millions who trust L’Oréal Paris Superior Preference for professional-grade permanent hair color with a 4.6-star rating.
- • **Unmatched Fade-Defying Brilliance:** Experience vibrant, long-lasting color that resists fading and keeps your hair looking freshly dyed for weeks.

## Overview

L'Oréal Paris Superior Preference Dark Auburn is a permanent hair color featuring a unique Fade-Defying Color and Shine System combined with Care Supreme Conditioning. This 1.42 fl oz cream formula delivers vibrant, long-lasting color with salon-quality conditioning in a quick 30-minute application. Available in over 50 shades, it offers professional results trusted since 1973, boasting a 4.6-star customer rating.

## Description

Product Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Directions 1. Pour the gel colourant into the developer crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.

Review: Great colour! great coverage! Great conditioning - Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended
Review: . - Good product , but long delivery

## Features

- L'Oréal Paris Superior Preference Hair Color 4R Dark Auburn
- 1-Count

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000RDG7DO |
| ASIN  | B000RDG7DO |
| Best Sellers Rank | 335,512 in Beauty ( See Top 100 in Beauty ) 3,973 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | Red |
| Country of origin  | USA |
| Customer Reviews | 4.6 4.6 out of 5 stars (617) |
| Customer reviews | 4.6 4.6 out of 5 stars (617) |
| Date First Available | 7 Aug. 2012 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 6.1 x 9.1 x 15.7 centimetres |
| Item model number | I0026892 |
| Item model number  | I0026892 |
| Item weight | 0.24 Grams |
| Manufacturer | L'Oreal Paris Hair Color |
| Manufacturer  | L'Oreal Paris Hair Color |
| Package Weight | 0.25 Kilograms |
| Package dimensions | 16.4 x 9.1 x 5.7 centimetres |
| Product Dimensions | 6.1 x 9.14 x 15.75 cm; 0.24 g |
| Product Dimensions  | 6.1 x 9.14 x 15.75 cm; 0.24 g |
| Speciality | Permanent |
| Target audience | Women. |
| Volume | 1.42 Fluid Ounces |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** Red
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Ammonia Free
- **Material feature:** Ammonia free
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Long-lasting Color
- **Unit count:** 1 count

## Images

![Preference Dark Auburn - Image 1](https://m.media-amazon.com/images/I/81KeXphPZzL.jpg)
![Preference Dark Auburn - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![Preference Dark Auburn - Image 3](https://m.media-amazon.com/images/I/71woeNZ6SyL.jpg)
![Preference Dark Auburn - Image 4](https://m.media-amazon.com/images/I/81548BoFCfL.jpg)
![Preference Dark Auburn - Image 5](https://m.media-amazon.com/images/I/71e1ua0plTL.jpg)

## Questions & Answers

**Q: Im dark brown but can see red tones a little so if i put this on will it get rid of red tones?**
A: I had dark red hair and thought the ash colour would neutralise the red tones and it didn’t work as well as I hoped it would. I had to put a further black dye on my hair after this one to fully cover the red

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great colour! great coverage! Great conditioning
*by P***E on 8 September 2025*

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

### ⭐⭐⭐⭐ .
*by R***L on 29 July 2025*

Good product , but long delivery

### ⭐⭐⭐ Review
*by R***A on 6 November 2019*

Hält auch nicht länger als andere Haarfarben, sehr teuer

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

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**Shop now:** [https://www.desertcart.sk/products/49703926-preference-dark-auburn](https://www.desertcart.sk/products/49703926-preference-dark-auburn)

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-03-04*