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🎨 Own your signature shade with fade-defying brilliance!
L'Oreal Paris Superior Preference Dark Ash Brown is a permanent hair color kit featuring a no-drip gel formula and a Vitamin E-enriched conditioner with UV protection. Designed for all hair types, it delivers rich, fade-defying color and gray coverage that lasts up to 9 weeks, while conditioning hair for a silky, radiant finish.







| ASIN | B004C0O2EO |
| Benefits | Protect color and shine enhancement |
| Best Sellers Rank | 635,948 in Beauty ( See Top 100 in Beauty ) 7,840 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | Brown |
| Container Type | Bottle |
| Customer Reviews | 4.2 out of 5 stars 520 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249253045 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Type Name | L'Oreal Paris Preference Fade-Defying Shine Permanent Hair Colour 4A Dark Ash Brown 1 Count |
| Item Weight | 0.01 Kilograms |
| Item form | Gel |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249253045 |
| Material Features | Gel-based with Conditioning |
| Material Type Free | Ammonia Free |
| Model Number | 071249253045 |
| Number of Items | 1 |
| Package information | Bottle |
| Product benefits | Protect color and shine enhancement |
| Recommended Uses For Product | Hair coloring, Grey hair coverage |
| Set Name | Hair Color Kit |
| Suitable Hair Colour | Dark Brown |
| UPC | 071249253045 |
| Unit Count | 1 count |
E**.
The color is brilliant, such an empowering yet settle and calm yet ...
Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.
M**R
Does what it says
Bought for my wife who likes this
S**A
Neither ashy nor dark
This colour is neither ashy nor dark. I have naturally dark ashy hair and for a while now have been using nice n easy’s ‘darkest natural brown’ but found that it still left warm undertones in my hair which was noticeable as soon as my roots grew out even a tiny amount. Was really hoping this colour would solve that but unfortunately it was MORE orangey than my previous colour and definitely a lighter brown. I’m really surprised by the other reviews here saying that it’s the perfect cool and dark colour, almost feels like I was sent something different! Anyway it didn’t work for me, will need to re dye with my previous colour.
J**L
Perfect for me
Matches my hair the best (no orange, no brass). A bit dark the first week, but that's exactly what you should want in a hair dye, since it lightens with each wash. By week 2 or 3 it's perfect, which means it lasts longer than many others do.
D**S
1/5
And the color changed disappeared as if i haven't dyed my hair
M**I
Awesome color
The application is easy and the color itself is radiant
C**S
Tengo una suscripción
Me cubre súper bien las canas. No mancha y me llega todos los meses sin preocuparme de ir a la tienda 🥰🥰🥰🥰
M**A
Hair color
Good product, but I wish they hadn’t changed the color. The old one was better didn’t have as much red in it.
Trustpilot
1 month ago
3 weeks ago