POP Beauty PERMANENT POUT | OMG VIOLET - Long Lasting Liquid Lipstick | Water, Smudge and Kiss-Proof, Velvet Lip Paint, Matte Finish, Full Colour Coverage

I think it's a pretty color and it stays on well, but it does come off a bit when you eat (the outer parts stay, but the inner parts lighten up a lot...of course it depends on how oily the food was, but it was just noticeable since my other ones don't really do that). I am happy to have this color because a lot of companies are getting rid of similar shades and I neeeeeeed it!

The product is good quality. It didn't stay on as well as other products I have used. Rimmel vs this product, Rimmel does better in longevity. The color is awesome, just may have to reapply in order to keep it the bright bold color like when it is first applied. If you are looking for a great violet color this one is very nice.

This purple is a beautiful bold color that lasts. I got so many compliments when I wore it out. But what I really love about this lipstick is the formula. It's not drying like most mattes, and almost has a "lush" feel when you put it on your lips. It reminds me vaguely of the Mac Love Me lipstick formula. As a note: I am a brown girl.