Does this give the icing bitter flavor?

I have used this product for several years, in many different colors, and no there is no flavor associated with it. It’s much better than anything you can buy at the grocery store.

can I use to color char siu?

Yeah I don’t see why not, it may be more red than pink though.

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🎉 Color like a pro, every drop counts!

LESS IS MORE - Immediate dispersion means you use less color, saving money and reducing waste.
UNMATCHED VIBRANCY - Experience color intensity that outshines every other food dye on the market.
BATCH TO BATCH CONSISTENCY - Reliable, repeatable results for flawless professional presentations every time.
GENTLE ON DELICATE TOPPINGS - Perfectly colors non-dairy whipped icings without breaking their texture.
CERTIFIED QUALITY CONVENIENCE - Kosher certified, made in the USA, and designed with a user-friendly flip-top squeeze bottle.

AmeriColor Super Red Soft Gel Paste is a premium, Kosher-certified gel food coloring made in the USA, delivering superior color strength that won’t separate or harden. Its innovative formula disperses instantly, allowing precise drop-by-drop application for consistent, vibrant results—ideal for delicate non-dairy icings and professional baking projects.

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.