VEGAN PLASTIC FREE - Ethically crafted in Switzerland for the mindful professional who demands clean beauty.
CLEAN CONSCIOUS FORMULA - Free from SLS, triclosan, and microplastics—because your health and the planet matter.
GENTLE CHARCOAL WHITENING - Activated charcoal removes stains naturally without harsh bleaching or abrasion.
NANO POWERED ENAMEL DEFENSE - 15,000 ppm hydroxyapatite remineralizes & protects your smile from decay.
REFRESHING LIME MINT BOOST - Natural sweeteners with a zesty lime and mint flavor keep your breath fresh all day.
Curaprox Black is White Toothpaste combines 15,000 ppm nano hydroxyapatite fluoride to repair enamel and prevent decay with activated charcoal for gentle, non-abrasive whitening. This vegan, SLS-free, triclosan-free, and microplastic-free formula refreshes with natural lime and mint flavors, offering a premium, eco-conscious oral care experience made in Switzerland.
Specifications
Weight
90 g
Volume
90 Millilitres
Units
90.0 millilitre(s)
Brand
Curaprox
Format
Paste
Age Range Description
Adult
Country of origin
Switzerland
Is this cruelty free?
Does the charcoal toothpaste really work? a man years ago used nothing else but soot from the back of the coal fire and his teeth were 'pearls'
Does it have fluoride?
Reviews
4.2
All from verified purchases
S**.
Not just a gimmick
It really does work. I'm kicking myself for not taking before and after shots. I saw results after one month and have been using it for nearly three months and the staining keeps reducing plus not coming back. I tend to drink a lot of black coffee which did lead to staining and this has removed a lot without a trip to the hygenist. I only use it once a day as well with a remineralising tooth paste used at night just so I don't 'over scrub' my teeth with this if that is even possible. Either way this combination works for me. This tooth paste does taste nice too. Just be careful otherwise you will get covered in black.
M**A
Expensive but good quality
They say it's about the way you're "brushing" your teeth not about the toothpaste but I disagree.. There were always stains from coffee/tea/etc. on my teeth before I started using this. I have no problem with that now..It's quite expensive but as my family is using only small amount of it each time, it can last for more than 3 months.
D**E
Good for purpose
No issues cleans well a regular purchase, recommended by my hygenists
N**E
Amazing product
Nice flavour really whitening, great for my mouth that has tendency to get sore with harsh products.
L**Y
No difference.
Not sure it’s doing anything other than clean my teeth.Have watched s tv program featuring s dentist who said whilst reviewing against other whitening toothpastes that they all did the same job - the blackness of the charcoal just means that teeth look whiter briefly once your mouth is rinsed out.Three stars because it does clean my teeth, but pricey for the same job,
J**H
Whitening toothpaste that actually works!
Like me you've probably tried and had no luck with various whitening toothpastes. I get quite bit of staining as well. I'm pleased to say this toothpaste is actually as effective as using the whitening gel and the teeth racks that you have to pay £250 for at the dentist! And it removes all the staines as well. Really fantastic and highly recommended
C**C
3 brushes later
A reduction on non-biodegradable packaging is my only criticism. The photo is only after having received my toothpaste yesterday morning and having used it for 3 separate brushing sessions since. Might be the happiest money I've spent on myself.
F**Y
Leaves unpleasant aftertaste
Can't testify on the whitening effect as only been using for a couple of days but I find it leaves a strange aftertaste, bitter and almost like the taste of washing up liquid in your mouth. Your teeth certainly feel cleaner hence the 2 stars but it doesn't taste fresh and as for the flavour yuk!
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
4 days ago
Ayesha M.
The product exactly matches the description. Very satisfied with my purchase.
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I saw results after one month and have been using it for nearly three months and the staining keeps reducing plus not coming back. I tend to drink a lot of black coffee which did lead to staining and this has removed a lot without a trip to the hygenist. I only use it once a day as well with a remineralising tooth paste used at night just so I don't 'over scrub' my teeth with this if that is even possible. Either way this combination works for me. This tooth paste does taste nice too. Just be careful otherwise you will get covered in black."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***A"},"datePublished":"22 May 2019","name":"Expensive but good quality","reviewBody":"They say it's about the way you're \"brushing\" your teeth not about the toothpaste but I disagree.. There were always stains from coffee/tea/etc. on my teeth before I started using this. I have no problem with that now..It's quite expensive but as my family is using only small amount of it each time, it can last for more than 3 months."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"D***E"},"datePublished":"20 February 2019","name":"Good for purpose","reviewBody":"No issues cleans well a regular purchase, recommended by my hygenists"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"N***E"},"datePublished":"28 April 2023","name":"Amazing product","reviewBody":"Nice flavour really whitening, great for my mouth that has tendency to get sore with harsh products."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"L***Y"},"datePublished":"19 March 2019","name":"No difference.","reviewBody":"Not sure it’s doing anything other than clean my teeth.Have watched s tv program featuring s dentist who said whilst reviewing against other whitening toothpastes that they all did the same job - the blackness of the charcoal just means that teeth look whiter briefly once your mouth is rinsed out.Three stars because it does clean my teeth, but pricey for the same job,"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***H"},"datePublished":"17 October 2018","name":"Whitening toothpaste that actually works!","reviewBody":"Like me you've probably tried and had no luck with various whitening toothpastes. I get quite bit of staining as well. I'm pleased to say this toothpaste is actually as effective as using the whitening gel and the teeth racks that you have to pay £250 for at the dentist! And it removes all the staines as well. Really fantastic and highly recommended"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***C"},"datePublished":"5 June 2020","name":"3 brushes later","reviewBody":"A reduction on non-biodegradable packaging is my only criticism. The photo is only after having received my toothpaste yesterday morning and having used it for 3 separate brushing sessions since. Might be the happiest money I've spent on myself."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"2.0"},"author":{"@type":"Person","name":"F***Y"},"datePublished":"19 July 2018","name":"Leaves unpleasant aftertaste","reviewBody":"Can't testify on the whitening effect as only been using for a couple of days but I find it leaves a strange aftertaste, bitter and almost like the taste of washing up liquid in your mouth. Your teeth certainly feel cleaner hence the 2 stars but it doesn't taste fresh and as for the flavour yuk!"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.25,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Is this cruelty free?","acceptedAnswer":{"@type":"Answer","text":"I don’t know if it’s “cruelty” free but it’s certainly an excellent product. Being Swiss made the Swiss are very thorough and will have animal interests at heart. I would buy with confidence knowing you’re getting an excellent quality product manufactured by a country that doesn’t cut corners for cost and is very animal conscious as well as caring for the environment."}},{"@type":"Question","name":"Does the charcoal toothpaste really work? a man years ago used nothing else but soot from the back of the coal fire and his teeth were 'pearls'","acceptedAnswer":{"@type":"Answer","text":"I have found that brushing regularly with this toothpaste does remove the stains from my teeth, I don’t smoke but I do drink tea often and red wine sometimes. I do not use it everyday I use another standard toothpaste inbetween but I have still noticed a big change more than I have with other tooth whitening tooth paste, however my teeth have always had a cream tone to them, this does not alter that. Hope this helps"}},{"@type":"Question","name":"Does it have fluoride?","acceptedAnswer":{"@type":"Answer","text":"Yes - 950 ppm (parts per million)"}}]}]}
