---
product_id: 58683697
title: "Preference Permanent Luminous Hair Colour, 11.11 Venice | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results"
brand: "l'oreal paris"
price: "€ 33.59"
currency: EUR
in_stock: true
reviews_count: 12
category: "L'oreal Paris"
url: https://www.desertcart.sk/products/58683697-preference-permanent-luminous-hair-colour-11-11-venice-luminous-permanent
store_origin: SK
region: Slovakia
---

# Up to 8 weeks colour protection Gel formula with precious flower oils Includes nourishing colour lock conditioner Preference Permanent Luminous Hair Colour, 11.11 Venice | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results

**Brand:** l'oreal paris
**Price:** € 33.59
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your coolest blonde yet — because your hair deserves to shine brighter than your ambitions!

## Quick Answers

- **What is this?** Preference Permanent Luminous Hair Colour, 11.11 Venice | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results by l'oreal paris
- **How much does it cost?** € 33.59 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/58683697-preference-permanent-luminous-hair-colour-11-11-venice-luminous-permanent)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish & Strengthen:** Infused with flower oils and a colour lock conditioner to reduce hair breakage by 70%, leaving hair silky smooth.
- • **Fade-Defying Radiance:** Enjoy luminous, cool crystal blonde tones that stay vibrant for up to 8 weeks.
- • **Grey Coverage Mastery:** Achieve flawless, permanent coverage even on stubborn grey strands for a seamless natural look.
- • **Effortless Application:** Translucent gel formula with easy-to-follow steps and included gloves for a mess-free, salon-quality experience at home.
- • **Ammonia-Free Technology:** Gentle on hair and scalp, neutralizes unwanted brassy tones for a pure, cool blonde finish without harsh odors.

## Overview

L'Oreal Paris Preference Permanent Luminous Hair Colour in 11.11 Venice delivers a professional-grade, permanent ultra-light cool crystal blonde with up to 8 weeks of vibrant colour protection. Its unique translucent gel formula enriched with precious flower oils nourishes and strengthens hair, reducing breakage by 70%. Designed for optimal grey coverage and enhanced with ammonia-free technology, it neutralizes brassiness for a luminous, fade-defying finish. The kit includes colourant, developer, conditioner, and gloves for an easy, mess-free application that leaves hair silky, smooth, and brilliantly radiant.

## Description

Product Description Introducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology! Benefits of Preference by L'Oreal Paris • New Ammonia-Free Post-Bleach Treatment • Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones • Up to 4x more nourished hair* • 5 Minutes: Application Time • Smoother and Silkier hair Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves. What makes it special? REBALANCES pH - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality. AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell. REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair. *Instrumental Test Ingredients "1242510 - Colourant Gel: Oleic Acid, Aqua / Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2, 4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance (F.I.L. C234463/1), 1171216 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202319/2), 1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.I.L. C232981/1), 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.I.L. C234136/1)" Directions 1. Use gloves and pour the coloring bottle into the developer bottle and shake to stir evenly. 2. Apply the colour and leave for the recommended time. 3. Follow with conditioner and rinse. Safety Warning For external use only. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ

Review: Great dye and lovely colour - Always use this .easy to use and great price. And gorgeous result
Review: Very good - My hair is salt and pepper- about 45% grey and a natural level 7. It was highlighted about a year ago and since then I’ve used a level 8 ash blonde box dye colour to cover the roots but this left my hair very yellow. The grey/white hair I have is patchy and I wanted to blend this further and minimise the yellow tones so I choose the preference platinum blonde level 11 to see how it might look. Product was very easy to use and not messy at all. I concentrated the coverage on my grey/level 7 roots and brought the rest of the mixture through to the length of the hair, rinsing after 45 minutes. I was pleasantly surprised by the results to be honest. The root coverage is perfect, it lifted beautifully without any orange tones, blending nicely with the grey to a multi tonal look. I’m not a hairdresser but I do know that the developer in a box dye will lift virgin hair. I’d say my roots are now level 9/10 with the grey being 10+ This has saved me a lot of money as my highlights usually cost around £70 for a half head, I just wish I’d discovered this dye 2 years ago as I would’ve saved me a packet. Anyway, I’m a happy bunny now as my hair looks and feels great! Hope this helps anyone like me who is on the rollercoaster transition to the dreaded grey!

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 11.11 Venice, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0756HY2NL |
| Benefits | Provides up to 8 weeks of colour protection, strengthens hair and ensures 70% less hair breakage with a glossy finish. |
| Best Sellers Rank | 543 in Beauty ( See Top 100 in Beauty ) 12 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 11.11 ULTA-LIGHT COOL CRYSTAL BLONDE |
| Container Type | Bottle |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.4 out of 5 stars 1,372 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 03600523017997 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Type Name | L'Oreal Preference Permanent Hair Dye, 11.11 Ultra-Light Cool Crystal Blonde |
| Item Weight | 200 Grams |
| Item form | Gel |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Manufacturer Part Number | 3600523017997 |
| Material Features | Gel with flower oils |
| Material Type Free | Allergy-free |
| Model Number | 3600523017997 |
| Number of Items | 1 |
| Package information | Bottle |
| Product benefits | Provides up to 8 weeks of colour protection, strengthens hair and ensures 70% less hair breakage with a glossy finish. Product benefits Provides up to 8 weeks of colour protection, strengthens hair and ensures 70% less hair breakage with a glossy finish. See more |
| Recommended Uses For Product | Hair coloring |
| Set Name | Preference |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 1.0 count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 11.11 ULTA-LIGHT COOL CRYSTAL BLONDE
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Allergy-free
- **Material feature:** Gel with flower oils
- **Number of items:** 1
- **Package information:** Bottle
- **Unit count:** 1.0 count

## Images

![Preference Permanent Luminous Hair Colour, 11.11 Venice | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results - Image 1](https://m.media-amazon.com/images/I/71gs0V+mTXL.jpg)

## Available Options

This product comes in different **Colour Name, Size Name** options.

## Questions & Answers

**Q: I have light brown hair will it work?**
A: does this vivids range cover grey hair? it's not said anywhere

**Q: I have bleached by hairdresser hair with now dark brown roots a couple of inches showing will this cover roots without them being yellow/copper colour**
A: No you’ll end up with two different colours which will be very noticeable in daylight. To avoid that and use this particular brand you’ll need to start off with one colour throughout. All High Street boxed colourants cause this affect they don’t have the ability to blend

**Q: Do you use the conditioner once a week**
A: I usually wash my hair every 4 days of so and just put a bit of this conditioner on the ends

**Q: If I have brown hair, should I lighten it first or can I just use the ginger box dye straight away?**
A: You dont need to lighten it first. Mine is dark brown and the result was as on the box

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great dye and lovely colour
*by S***N on 14 August 2026*

Always use this .easy to use and great price. And gorgeous result

### ⭐⭐⭐⭐⭐ Very good
*by A***R on 7 July 2022*

My hair is salt and pepper- about 45% grey and a natural level 7. It was highlighted about a year ago and since then I’ve used a level 8 ash blonde box dye colour to cover the roots but this left my hair very yellow. The grey/white hair I have is patchy and I wanted to blend this further and minimise the yellow tones so I choose the preference platinum blonde level 11 to see how it might look. Product was very easy to use and not messy at all. I concentrated the coverage on my grey/level 7 roots and brought the rest of the mixture through to the length of the hair, rinsing after 45 minutes. I was pleasantly surprised by the results to be honest. The root coverage is perfect, it lifted beautifully without any orange tones, blending nicely with the grey to a multi tonal look. I’m not a hairdresser but I do know that the developer in a box dye will lift virgin hair. I’d say my roots are now level 9/10 with the grey being 10+ This has saved me a lot of money as my highlights usually cost around £70 for a half head, I just wish I’d discovered this dye 2 years ago as I would’ve saved me a packet. Anyway, I’m a happy bunny now as my hair looks and feels great! Hope this helps anyone like me who is on the rollercoaster transition to the dreaded grey!

### ⭐⭐⭐⭐⭐ The BEST lightener I’ve used in 5 years!!!
*by J***E on 11 February 2022*

Hands down, the best bleach I’ve ever used. The texture is more like hair dye so it’s millions easier to apply. It doesn’t sting as much as thick bleach and it doesn’t smell as much. The outcome is actually amazing! I was expecting a bright orange or bright yellow. But this turned out an ashy ginger. I am naturally very dark brown and have been blonde for 5 years. I didn’t keep it on long as I had never used this before now and didn’t know the strength or damage. It hasn’t damaged my hair what so ever. My roots looks so natural I was thinking of keeping it ginger! The conditioner included is a 10/10 it made my hair feel moisturised and smooth. I now know my go to bleach! After 5 years of searching for the best bleach. This is the one girls and guys😊

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice
- L'Oréal Paris Préférence Le Blonding Acidic Toner, Post Bleach Treatment with no Ammonia, Long Lasting Anti-Brassiness, Platinum Ice 01
- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.sk/products/58683697-preference-permanent-luminous-hair-colour-11-11-venice-luminous-permanent](https://www.desertcart.sk/products/58683697-preference-permanent-luminous-hair-colour-11-11-venice-luminous-permanent)

---

*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-08-29*