The LaundressNo. 723 Fabric Conditioner, Soften Fabrics, Reduces Static, Liquid Fabric Softener, No. 723 Scent, 16 oz.

I absolutely love the smell. It doesn’t smell to chemical and it’s not too strong. It’s not a super intense fabric softener, but enough that I can notice a difference when using it.A little bit pricey given that it’s not wildly impressive but it feels clean and fresh compared to some others that almost leave a residue so I’d buy it again

Why did you pick this product vs others?:I tried it and liked the smell. Works well:I wash all of my clothes in cool water, which may be why this is, but it doesn't nothing for stains.Scent:Ocean scent without the coconut.Quality:NiceThickness:PerfectSkin protection:Sometimes it makes me moderately itchy, but I have a lot of allergies.Value for money:If you can find it on sale, I would try it. Otherwise, it's quite expensive.

My five star review is for the product itself but not so much for scent. The product does in fact leave a long lasting scent. I used both the detergent and conditioner/ softener and I definitely notice my blankets are nice and soft as well as them having a very strong scent. I got the classic scent however I’m not a fan of the scent itself. It smells a lot like an incense shop which I personally don’t like. I’ll be purchasing from the brand again, however I’ll be picking a different scent.

This product:Has a heavy scent in bottle but Light scent after usedScent does NOT last longDoesn’t leave clothing super softGreat product for sensitive skin and someone who doesn’t like strong scents. You also use a good amount per load. Overall I enjoyed it but would only use on my nicer quality clothing.(I only rate between 2-4 for a real and quality review)

I pour some on my used fabric softeners and throw them in the dryer. It works better that way and you can actually smell it on you clothes when the arw done drying.

I have been a Laundress fan for a long time.... I think I am completely addicted to the scent. Recently the scent from the detergent itself is just not as long lasting - unsure what happened, and that was a disappointment. If I use this "fabric conditioner" the scent lasts and lasts. While I can't say I notice any other benefits to this product, t's lovely to get into bed and enjoy the blankets and sheets night after night.

This softens so well. The smell is subtle which is what we like.

Love the scent and it’s a great laundry cleaner.