---
product_id: 609077343
title: "WILEY Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business"
price: "€ 52.83"
currency: EUR
in_stock: true
reviews_count: 5
url: https://www.desertcart.sk/products/609077343-wiley-disciplined-entrepreneurship-startup-tactics-15-tactics-to-turn-your
store_origin: SK
region: Slovakia
---

# WILEY Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business

**Price:** € 52.83
**Availability:** ✅ In Stock

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- **What is this?** WILEY Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business
- **How much does it cost?** € 52.83 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/609077343-wiley-disciplined-entrepreneurship-startup-tactics-15-tactics-to-turn-your)

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## Description

WILEY Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business : Cheek, Paul, Aulet, Bill: desertcart.ae: Books

Review: When it comes to building a venture-backed tech startup, there are hundreds of books—but only two I believe you truly need: Disciplined Entrepreneurship (Bill Aulet) for the why and what, and Startup Tactics (Paul Cheek) for the how. They’re complementary twins. I’m an in-the-trenches tech founder (3 startups: 1 win, 1 loss, 1 draw) now building company No. 4. We’ve followed Paul’s strategy, systems, processes, and tools—and they’ve been the bedrock of our progress. Startup Tactics doesn’t just explain how; it equips you to actually do it. The book lays out a smart, chronological order of operations across 4 stages—Foundations, Market Testing, Product Development, and Resource Acquisition—covering 15 practical tactics. Each tactic is packed with get-stuff-done wisdom, scrappy examples, recommended tools, prompts to get you moving, plus links to explainer videos and downloadable templates. It’s the ultimate startup toolbox, with clear step-by-step instructions. The devil is in the details, and Paul goes there. In Market Research (Tactic 3), he not only outlines the right process but also lists where to find interview candidates (pp. 59 & 75). In Legal (Tactic 11), he flags the essential incorporation documents and the importance of filing the 83(b) election (p. 188)—a small step that can literally save you millions in taxes and many sleepless nights. Paul’s streetwise guidance has been battle-tested by us: we went from ideas to product, from customer validation to fundraising faster, cheaper, and with fewer mistakes by following his playbook. Thank you, Paul—fantastic book. If you’re building a startup, buy it.
Review: Ce livre offre une approche claire et méthodique pour lancer une startup. Les étapes proposées sont bien définies, ce qui en fait un guide utile tant pour les débutants que pour les entrepreneurs expérimentés. L’auteur donne des conseils concrets sur la manière d’exécuter des stratégies et de prendre des décisions. Si vous cherchez une méthode rigoureuse pour structurer votre démarche entrepreneuriale, ce livre est une excellente ressource.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #99,103 in Books ( See Top 100 in Books ) #239 in Small Business #3,993 in Business Management & Leadership #37,700 in Textbooks & Study Guides |
| Customer reviews | 5.0 5.0 out of 5 stars (40) |
| Dimensions  | 22.35 x 2.29 x 22.1 cm |
| Edition  | 1st |
| ISBN-10  | 1394223358 |
| ISBN-13  | 978-1394223350 |
| Item weight  | 1.05 Kilograms |
| Language  | English |
| Print length  | 288 pages |
| Publication date  | 25 March 2024 |
| Publisher  | Wiley |

## Images

![WILEY Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business - Image 1](https://m.media-amazon.com/images/I/71WlMhC2LFL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by D***N on 28 August 2025*

When it comes to building a venture-backed tech startup, there are hundreds of books—but only two I believe you truly need: Disciplined Entrepreneurship (Bill Aulet) for the why and what, and Startup Tactics (Paul Cheek) for the how. They’re complementary twins. I’m an in-the-trenches tech founder (3 startups: 1 win, 1 loss, 1 draw) now building company No. 4. We’ve followed Paul’s strategy, systems, processes, and tools—and they’ve been the bedrock of our progress. Startup Tactics doesn’t just explain how; it equips you to actually do it. The book lays out a smart, chronological order of operations across 4 stages—Foundations, Market Testing, Product Development, and Resource Acquisition—covering 15 practical tactics. Each tactic is packed with get-stuff-done wisdom, scrappy examples, recommended tools, prompts to get you moving, plus links to explainer videos and downloadable templates. It’s the ultimate startup toolbox, with clear step-by-step instructions. The devil is in the details, and Paul goes there. In Market Research (Tactic 3), he not only outlines the right process but also lists where to find interview candidates (pp. 59 & 75). In Legal (Tactic 11), he flags the essential incorporation documents and the importance of filing the 83(b) election (p. 188)—a small step that can literally save you millions in taxes and many sleepless nights. Paul’s streetwise guidance has been battle-tested by us: we went from ideas to product, from customer validation to fundraising faster, cheaper, and with fewer mistakes by following his playbook. Thank you, Paul—fantastic book. If you’re building a startup, buy it.

### ⭐⭐⭐⭐⭐ Review
*by E***S on 4 September 2024*

Ce livre offre une approche claire et méthodique pour lancer une startup. Les étapes proposées sont bien définies, ce qui en fait un guide utile tant pour les débutants que pour les entrepreneurs expérimentés. L’auteur donne des conseils concrets sur la manière d’exécuter des stratégies et de prendre des décisions. Si vous cherchez une méthode rigoureuse pour structurer votre démarche entrepreneuriale, ce livre est une excellente ressource.

### ⭐⭐⭐⭐⭐ Review
*by B***S on 19 August 2024*

Highly recommended guidebook for both entrepreneurs and intrapreneurs looking to bring an idea to life. It's like an MBA-in-a-book. Building a venture for the first time, have applied dozens of the book's lesson. Can also see employees using it to test new ideas and track progress of new inventions. Would strongly urge you to buy it if you're an innovator or founder.

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-02-03*