Naoki Matcha Organic First Spring Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan

Best product amazing flavor - high quality matcha. I ordered two more.

It’s sweet, good consistency, and very tasty.

matcha lovers who have experience with matcha don't get this. the flavour profile is almost non-existent it's so light you don't get the depth of the matcha taste.

Take a commercially grown spinach, pour hot water and smell, very similar but you have to drink that.. not tasty umami as I had from MATCHA NARA WTG

Un matcha muy bueno, sabor equilibrado. Llego en buen estado y bien empaquetado.

El sabor es riquísimo. Súper recomendado. Una excelente opción al llegar del trabajo cansado.

If you read the top reviews for this matcha, you’ll see a lot of people complaining about a lack of "umami" or a slight bitter edge. But let’s be real: if you are making matcha lattes with milk and sugar, you actually need that bit of bitterness. I drink matcha all the time and have tried the top-tier luxury brands, and honestly, if you use ultra-expensive ceremonial matchas, the delicate flavor gets completely drowned out by the milk. On the flip side, cheap culinary matcha looks muddy yellow and tastes terrible—the milk won't save it. Naoki hits the absolute sweet spot. It has a beautiful, vibrant green color and foams up incredibly well—just as great as the expensive brands. The grind is so fine that I don't even need to sift it; it whisks up perfectly smooth. Most importantly, it has just enough bite to cut through the milk. For context, my daily go-to in a 16 oz cup is 4 grams of this matcha, 20g of agave (it sounds like a lot, but for a 16 oz cup it’s perfect), and the rest milk. It turns out amazing every single time because the matcha actually cuts through. 4 g is a lot, but it’ll last you a month. For the price point and convenience on Amazon, this is easily the best daily-driver matcha on the market. Don’t let the snobbish reviews discourage you if you're a latte lover. :)

Perfect for lattes or ceremonial tea with just water. The taste smooth and slightly sweet and a little aromatic which is very delightful. It’s not as grainy as other matchas. I also added it to ice cream to make a matcha affogato, and this one is really good for that.

I repurchase this matcha frequently, it is one of my favorites. I use it in matcha lattes w/ milk. The flavor is strong, good quality. The color is a vibrant green. Tastes so yum! Comes in a bag inside the tin for freshness. Be warned if you are new to matcha: the tin is pretty small but this is standard for matcha powders! All things considered, it is a great matcha for a great price point.